Gemini Audience in United States

Gemini logo

Gemini has an estimated audience of 28,102,008 people in United States. 47.0% are female, 53.0% are male, average age 40.4. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, The Devil's Rejects, Urban Outfitters, Nationality, Jeremy Riddle.

The average Gemini fan in United States is 40.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, The Devil's Rejects, Urban Outfitters, with strongest over-indexing on Lulu 黃路梓茵 (7.8× the country average). Demographically, the Gemini audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Generative AI

Demographics of Gemini fans

Demographic split for Gemini audience in United States
MetricValue
Female47.0%
Male53.0%
Average age40.4
Estimated audience size28,102,008

Audience persona

The typical Gemini fan in United States is balanced, around 40.4 years old, with strong Need for Security tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Gemini in United States
RegionReachAffinity
California4,747,8701.54×
Texas2,891,5551.2×
Florida2,360,5481.24×
New York2,039,8641.3×
Illinois1,122,7921.2×
Georgia1,042,1061.2×
Virginia971,9401.42×
New Jersey921,0911.29×
Pennsylvania911,2980.96×
North Carolina834,3820.99×
Washington813,0151.44×
Ohio803,5790.93×
Massachusetts689,7671.25×
Michigan678,9300.92×
Maryland579,9671.2×
Arizona572,9191×
Colorado534,0461.21×
Tennessee528,5580.94×
Indiana485,8920.95×
Missouri442,6570.98×
Oregon409,7601.27×
Minnesota378,3520.94×
Wisconsin376,3540.89×
Utah368,3091.46×
South Carolina353,6890.84×
Alabama309,0570.79×
Kentucky298,6990.85×
Connecticut291,5531.03×
Louisiana289,8780.8×
Oklahoma288,6810.93×
Nevada246,1770.91×
Kansas241,3971.09×
Arkansas192,9630.83×
Iowa192,7060.83×
Idaho164,7541.17×
Mississippi161,4880.7×
Washington, District of Columbia135,6001.61×
Hawaii129,3971.07×
New Mexico117,8070.84×
Nebraska116,6810.83×
New Hampshire95,6760.86×
West Virginia79,8670.61×
Maine79,2820.79×
Rhode Island77,4870.87×
Montana63,0310.81×
Delaware58,5470.76×
North Dakota43,4600.75×
South Dakota43,3390.67×
Alaska41,2470.69×
Vermont38,0100.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gemini audience
BrandAffinityCategory
Lulu 黃路梓茵7.8×Movies & TV
The Devil's Rejects25.25×Movies & TV
Urban Outfitters2.59×Shopping
Nationality2.65×Politics & Society
Jeremy Riddle43.47×Music & Radio
Cadillac Ranch14.01×Cars & Mobility
Mangaka4.4×Literature
Tipsy Elves8.64×Shopping
Elsword12.89×Games
Wikia2.43×Internet & Social Media
UK garage3.83×Music & Radio
Pro-Ject2.76×Music & Radio
Jesse Plemons2.29×Movies & TV
Home staging3.43×Home & Garden
Stamp collecting3.03×Home & Garden
Nebraska Cornhuskers football2.18×Sports
Kendra Scott1.75×Fashion & Accessoires
Governor of Michigan4.1×Politics & Society
El Paso County, Colorado7.12×Travel & Leisure
Atkins diet2.86×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gemini audience
TraitClusterScore
Need for SecurityCONSERVATISM3.77
Early Adopter MentalityPOWER1.92
Risk AppetiteTHRILL1.75
Luxury OrientationPREMIUM1.66
LGBTQ+ IdentityOPEN1.59
Career OrientationPOWER1.57

Worldwide distribution

Worldwide audience distribution share by country for Gemini
CountryShare
United States12.0%
Japan7.8%
Brazil7.3%

See Gemini audiences in other countries

More Generative AI audiences in United States

Frequently asked questions

How many fans does Gemini have in United States?

Gemini has an estimated audience of 28,102,008 people in United States, concentrated in California and Texas.

What is the gender split and age of Gemini fans?

47.0% of Gemini fans are female, 53.0% are male, with an average age of 40.4 years.

Which brands do Gemini fans like most?

Gemini fans show strongest brand affinity for Lulu 黃路梓茵 (7.8×), The Devil's Rejects (25.25×), and Urban Outfitters (2.59×) over the country average.

Where do Gemini fans live in United States?

Gemini fans in United States are most concentrated in California (reach 4,747,870), Texas (reach 2,891,555), and Florida (reach 2,360,548). These three regions account for the largest share of the active audience.

What other brands do Gemini fans also like?

Beyond Gemini itself, the audience over-indexes on The Devil's Rejects (25.25×), Urban Outfitters (2.59×), Nationality (2.65×), and Jeremy Riddle (43.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gemini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.