Rascasse Audience Intelligence

Gemini Target Market in United States

A data profile of the people who buy, follow and care about Gemini in United States — modelled from more than twelve digital signal sources. Gemini has an estimated audience of 30,826,064 people in United States.

#2among Generative AI in United States#93among Brand in United States#48in Technology & Electronics

The average Gemini fan in United States is 36.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Amazon Web Services, Microsoft Azure, Deep learning, with strongest over-indexing on Amazon Web Services (35.34× the country average).

Demographically, the Gemini audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gemini fan in United States is more male, around 36.2 years old, with strong Need for Security tendencies and a notable affinity for Amazon Web Services.

Category: Technology & Electronics · Type: Brand · Subtype: Generative AI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gemini profile in United States.

Audience size
30.8M
in United States
Gender
37.7%♀
62.3% male
Age
36.2
average years
Country rank
#882
Brand in United States
Fig. 01

Search interest · 12-month trend

+382%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Gemini

37.7% are female, 62.3% are male, average age 36.2.

Fig. 02

Gender split

37.7%
Female
62.3%
Male
Demographic split for Gemini audience in United States
MetricValue
Female37.7%
Male62.3%
Average age36.2
Estimated audience size30,826,064
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Gemini audience in United States
Age bracketShare%
16-1928%
20-2922%
30-3918%
40-4916%
50+16%
Fig. 04

Worldwide distribution

11.3%

of the worldwide Gemini audience comes from United States.

Worldwide audience distribution share by country for Gemini
CountryShare
United States11.3%
India8.3%
Brazil7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gemini audience in United States is strongest.

Fig. 05

Top regions by affinity

Gemini customers by region in United States
#RegionReachAffinity×
01California~5M1.77×
02Utah~400K1.63×
03Washington~700K1.41×
04Virginia~900K1.38×
05New Jersey~900K1.33×
06Texas~3M1.26×
07Oregon~400K1.23×
08Washington, District of Columbia~100K1.22×
09New York~1.5M1.18×
10Florida~2M1.17×
11Massachusetts~600K1.17×
12Georgia~900K1.16×
13North Carolina~900K1.15×
14Illinois~1M1.13×
15Idaho~100K1.12×
16Connecticut~300K1.10×
17Hawaii~100K1.09×
18Maryland~500K1.08×
19Colorado~400K1.08×
20Nevada~300K1.04×
21Arizona~500K1.02×
22Kansas~200K1.02×
23Pennsylvania~900K0.98×
24Oklahoma~300K0.96×
25Indiana~500K0.95×
26Missouri~400K0.95×
27Arkansas~200K0.94×
28Minnesota~300K0.93×
29Rhode Island~80K0.92×
30Ohio~700K0.91×
31Michigan~600K0.90×
32Iowa~200K0.90×
33Alabama~300K0.89×
34Tennessee~500K0.88×
35Wisconsin~300K0.88×
36Kentucky~300K0.88×
37New Mexico~100K0.86×
38New Hampshire~90K0.86×
39Nebraska~100K0.85×
40South Carolina~300K0.84×
41Louisiana~300K0.83×
42North Dakota~40K0.78×
43Vermont~40K0.77×
44Maine~70K0.75×
45Delaware~50K0.75×
46Montana~50K0.73×
47Alaska~40K0.69×
48Mississippi~100K0.67×
49West Virginia~80K0.66×
50South Dakota~40K0.66×
Fig. 06

Affinity by region

Affinity by region — Gemini, United States
0.66×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gemini audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gemini audience
#·InterestCategoryAffinity×
01A Million Ways to Die in the WestMovies & TV61.82×
02Deep learningTechnology & Electronics53.03×
03Microsoft AzureTechnology & Electronics36.56×
04Amazon Web ServicesTechnology & Electronics35.34×
05Business intelligenceBusiness & Career23.48×
06Internet securityTechnology & Electronics23.01×
07Product HuntInternet & Social Media22.99×
08Data visualizationTechnology & Electronics22.18×
09Microsoft StoreTechnology & Electronics14.98×
10Data scienceBusiness & Career14.14×
11Web serverTechnology & Electronics10.83×
12GizmodoTechnology & Electronics8.35×
13Google ImagesInternet & Social Media5.98×
14Dropbox (service)Technology & Electronics5.42×
15Information securityBusiness & Career5.30×
16LinkedInInternet & Social Media5.03×
17InnovationBusiness & Career4.79×
18Computer securityBusiness & Career4.48×
19Cloud computingTechnology & Electronics4.07×
20Google MapsInternet & Social Media2.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gemini audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gemini audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM4.19×
PatriotismCONSERVATISM2.30×
Career OrientationPOWER2.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gemini audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
CreativityOPEN0.82×
ExtroversionTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Gemini's target market in United States?

Gemini's target market in United States covers an estimated 30,826,064 people, concentrated in California and Texas.

02

What is the gender split and age of Gemini customers?

37.7% of the Gemini audience are female, 62.3% are male, with an average age of 36.2 years.

03

Which brands do Gemini fans like most?

Gemini fans show strongest brand affinity for Amazon Web Services (35.34×), Microsoft Azure (36.56×), and Deep learning (53.03×) over the country average.

04

Where do Gemini fans live in United States?

Gemini fans in United States are most concentrated in California (reach ~5M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Gemini fans also like?

Beyond Gemini itself, the audience over-indexes on Microsoft Azure (36.56×), Deep learning (53.03×), A Million Ways to Die in the West (61.82×), and Business intelligence (23.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Gemini audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gemini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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