A data profile of the people who buy, follow and care about Computer security in United States — modelled from more than twelve digital signal sources. Computer security has an estimated audience of 13,607,505 people in United States.
The average Computer security fan in United States is 42.7 years old, more male, and lives primarily in Texas.
The audience is concentrated in Texas, Florida, California.
Top brand affinities include Hacker (term), Data security, Node.js, with strongest over-indexing on Hacker (term) (21.18× the country average).
Demographically, the Computer security audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Computer security fan in United States is more male, around 42.7 years old, with strong Need for Security tendencies and a notable affinity for Hacker (term).
The key figures that characterise the Computer security profile in United States.
41.5% are female, 58.5% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 41.5% |
| Male | 58.5% |
| Average age | 42.7 |
| Estimated audience size | 13,607,505 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Computer security audience comes from United States.
| Country | Share |
|---|---|
| United States | 18.9% |
| Germany | 6.4% |
| United Kingdom | 5.6% |
Where the Computer security audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Arizona | ~300K | 1.24× | |
| 02 | Mississippi | ~100K | 1.24× | |
| 03 | Alabama | ~200K | 1.22× | |
| 04 | West Virginia | ~80K | 1.22× | |
| 05 | Oklahoma | ~200K | 1.19× | |
| 06 | Ohio | ~500K | 1.17× | |
| 07 | Maryland | ~300K | 1.17× | |
| 08 | Missouri | ~300K | 1.17× | |
| 09 | Arkansas | ~100K | 1.17× | |
| 10 | Kansas | ~100K | 1.15× | |
| 11 | New Mexico | ~80K | 1.14× | |
| 12 | South Carolina | ~200K | 1.13× | |
| 13 | Tennessee | ~300K | 1.12× | |
| 14 | Michigan | ~400K | 1.11× | |
| 15 | Indiana | ~300K | 1.11× | |
| 16 | Alaska | ~30K | 1.11× | |
| 17 | Idaho | ~70K | 1.09× | |
| 18 | Florida | ~1M | 1.08× | |
| 19 | Kentucky | ~200K | 1.08× | |
| 20 | Virginia | ~400K | 1.06× | |
| 21 | Montana | ~40K | 1.06× | |
| 22 | Delaware | ~40K | 1.06× | |
| 23 | North Carolina | ~400K | 1.04× | |
| 24 | Georgia | ~400K | 1.03× | |
| 25 | New Hampshire | ~50K | 1.02× | |
| 26 | Louisiana | ~200K | 1.01× | |
| 27 | Oregon | ~200K | 1.01× | |
| 28 | Maine | ~50K | 1.01× | |
| 29 | Nevada | ~100K | 1.00× | |
| 30 | Washington | ~300K | 0.99× | |
| 31 | Wisconsin | ~200K | 0.98× | |
| 32 | Illinois | ~400K | 0.94× | |
| 33 | South Dakota | ~30K | 0.94× | |
| 34 | Pennsylvania | ~400K | 0.93× | |
| 35 | Nebraska | ~60K | 0.93× | |
| 36 | North Dakota | ~30K | 0.93× | |
| 37 | Colorado | ~200K | 0.92× | |
| 38 | Texas | ~1M | 0.89× | |
| 39 | Minnesota | ~200K | 0.87× | |
| 40 | Vermont | ~20K | 0.87× | |
| 41 | Connecticut | ~100K | 0.86× | |
| 42 | Iowa | ~100K | 0.86× | |
| 43 | Rhode Island | ~40K | 0.85× | |
| 44 | Utah | ~100K | 0.84× | |
| 45 | Hawaii | ~50K | 0.81× | |
| 46 | New Jersey | ~300K | 0.78× | |
| 47 | Massachusetts | ~200K | 0.75× | |
| 48 | New York | ~500K | 0.70× | |
| 49 | Washington, District of Columbia | ~30K | 0.67× | |
| 50 | California | ~1M | 0.66× |
The strongest cross-interests of the Computer security audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hacker (term) | Technology & Electronics | 21.18× | ||
| 02 | Cisco Networking Academy | Technology & Electronics | 18.34× | ||
| 03 | Network security policy | Technology & Electronics | 15.88× | ||
| 04 | Network security | Business & Career | 15.33× | ||
| 05 | Data security | Business & Career | 14.66× | ||
| 06 | Stack Overflow | Technology & Electronics | 12.59× | ||
| 07 | AngularJS | Technology & Electronics | 11.37× | ||
| 08 | Codecademy | Internet & Social Media | 8.97× | ||
| 09 | Node.js | Technology & Electronics | 8.39× | ||
| 10 | Information security | Business & Career | 7.89× | ||
| 11 | Software development | Business & Career | 5.26× | ||
| 12 | Python (programming language) | Technology & Electronics | 4.87× | ||
| 13 | Gemini | Technology & Electronics | 4.48× | ||
| 14 | GitHub | Internet & Social Media | 4.42× | ||
| 15 | National security | Politics & Society | 4.08× | ||
| 16 | Database | Technology & Electronics | 3.08× | ||
| 17 | Information technology | Business & Career | 2.57× | ||
| 18 | Gmail | Internet & Social Media | 2.36× | ||
| 19 | Google Drive | Technology & Electronics | 2.14× | ||
| 20 | Bank of America | Business & Career | 2.05× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 4.64× | |
| Patriotism | CONSERVATISM | 2.47× | |
| Career Orientation | POWER | 2.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.93× | |
| Creativity | OPEN | 0.95× | |
| Design Affinity | PREMIUM | 0.95× |
Computer security has an estimated audience of 13,607,505 people in United States, concentrated in Texas and Florida.
41.5% of Computer security fans are female, 58.5% are male, with an average age of 42.7 years.
Computer security fans show strongest brand affinity for Hacker (term) (21.18×), Data security (14.66×), and Node.js (8.39×) over the country average.
Computer security fans in United States are most concentrated in Texas (reach ~1M), Florida (reach ~1M), and California (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Computer security itself, the audience over-indexes on Data security (14.66×), Node.js (8.39×), Information security (7.89×), and Gemini (4.48×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Computer security. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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