Computer security Audience in United States

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Computer security has an estimated audience of 13,607,505 people in United States. 41.5% are female, 58.5% are male, average age 42.7. Top regions: Texas, California, Florida. Top brand affinities: Hacker (term), Data security, Node.js, Information security, Gemini.

The average Computer security fan in United States is 42.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Hacker (term), Data security, Node.js, with strongest over-indexing on Hacker (term) (21.18× the country average). Demographically, the Computer security audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Computer security fans

Demographic split for Computer security audience in United States
MetricValue
Female41.5%
Male58.5%
Average age42.7
Estimated audience size13,607,505

Audience persona

The typical Computer security fan in United States is more male, around 42.7 years old, with strong Need for Security tendencies and a notable affinity for Hacker (term).

Top regions in United States

Top regions ranked by reach for Computer security in United States
RegionReachAffinity
Texas1,101,5650.94×
California1,022,3780.68×
Florida1,022,2171.11×
New York548,5030.72×
Ohio511,7781.22×
Illinois446,8340.99×
Georgia445,2841.06×
North Carolina444,0701.08×
Pennsylvania436,4420.95×
Michigan406,1881.14×
Virginia361,3601.09×
Arizona352,9601.27×
Tennessee311,4311.14×
Indiana286,6301.15×
New Jersey276,9150.8×
Washington276,2051.01×
Maryland271,7621.16×
Missouri264,4121.21×
South Carolina236,5571.16×
Alabama235,1461.24×
Wisconsin202,4830.99×
Massachusetts201,2630.75×
Colorado200,8500.94×
Kentucky187,8581.1×
Oklahoma185,1311.23×
Louisiana177,0901.01×
Minnesota169,9720.87×
Oregon160,3041.03×
Nevada133,0291.01×
Arkansas132,3831.18×
Mississippi129,2671.15×
Kansas126,0351.18×
Connecticut117,2400.86×
Utah101,1640.83×
Iowa94,8760.85×
New Mexico76,8791.13×
West Virginia75,5901.19×
Idaho74,2521.09×
Nebraska61,8110.91×
New Hampshire53,2000.99×
Maine48,3940.99×
Hawaii43,5550.74×
Montana39,4061.04×
Delaware38,8761.04×
Rhode Island33,9040.78×
Alaska30,9681.06×
South Dakota27,4420.87×
North Dakota22,9240.82×
Washington, District of Columbia22,7800.56×
Wyoming18,5090.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Computer security audience
BrandAffinityCategory
Hacker (term)21.18×Technology & Electronics
Data security14.66×Business & Career
Node.js8.39×Technology & Electronics
Information security7.89×Business & Career
Gemini4.48×Technology & Electronics
Stack Overflow12.59×Technology & Electronics
AngularJS11.37×Technology & Electronics
Database3.08×Technology & Electronics
Network security15.33×Business & Career
National security4.08×Politics & Society
Python (programming language)4.87×Technology & Electronics
Software development5.26×Business & Career
Gmail2.36×Internet & Social Media
Codecademy8.97×Internet & Social Media
Cisco Networking Academy18.34×Technology & Electronics
Information technology2.57×Business & Career
Google Drive2.14×Technology & Electronics
Bank of America2.05×Business & Career
Network security policy15.88×Technology & Electronics
GitHub4.42×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Computer security audience
TraitClusterScore
Need for SecurityCONSERVATISM4.57
PatriotismCONSERVATISM1.76
Career OrientationPOWER1.57
Convenience OrientationPREMIUM1.51
Early Adopter MentalityPOWER1.44
Family OrientationCONSERVATISM1.44

Worldwide distribution

Worldwide audience distribution share by country for Computer security
CountryShare
United States18.9%
Germany6.4%
United Kingdom5.6%

See Computer security audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Computer security have in United States?

Computer security has an estimated audience of 13,607,505 people in United States, concentrated in Texas and California.

What is the gender split and age of Computer security fans?

41.5% of Computer security fans are female, 58.5% are male, with an average age of 42.7 years.

Which brands do Computer security fans like most?

Computer security fans show strongest brand affinity for Hacker (term) (21.18×), Data security (14.66×), and Node.js (8.39×) over the country average.

Where do Computer security fans live in United States?

Computer security fans in United States are most concentrated in Texas (reach 1,101,565), California (reach 1,022,378), and Florida (reach 1,022,217). These three regions account for the largest share of the active audience.

What other brands do Computer security fans also like?

Beyond Computer security itself, the audience over-indexes on Data security (14.66×), Node.js (8.39×), Information security (7.89×), and Gemini (4.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Computer security. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.