Stack Overflow Audience in United States

Stack Overflow logo

Stack Overflow has an estimated audience of 3,033,582 people in United States. 64.3% are female, 35.7% are male, average age 27.7. Top regions: California, Texas, New York. Top brand affinities: Music, Sports, Entertainment, Arts and music, Popular music.

The average Stack Overflow fan in United States is 27.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Music, Sports, Entertainment, with strongest over-indexing on Music (2.57× the country average). Demographically, the Stack Overflow audience skews more female with an average age of 27.7, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine · Subtype: Productivity

Demographics of Stack Overflow fans

Demographic split for Stack Overflow audience in United States
MetricValue
Female64.3%
Male35.7%
Average age27.7
Estimated audience size3,033,582

Audience persona

The typical Stack Overflow fan in United States is more female, around 27.7 years old, with strong Need for Security tendencies and a notable affinity for Music.

Top regions in United States

Top regions ranked by reach for Stack Overflow in United States
RegionReachAffinity
California597,0431.79×
Texas302,7501.16×
New York271,1221.6×
Florida168,8440.82×
Virginia129,3131.75×
Illinois115,1641.14×
Washington114,1091.88×
Pennsylvania100,9990.99×
Massachusetts98,6301.65×
Georgia94,7321.01×
New Jersey92,4891.2×
North Carolina85,4530.94×
Ohio75,6500.81×
Arizona72,6691.17×
Michigan72,2630.91×
Maryland61,9981.19×
Colorado59,6811.25×
Oregon49,9351.44×
Missouri48,7181×
Tennessee46,7240.77×
Indiana46,3250.84×
Minnesota45,2741.04×
Utah38,4081.41×
Wisconsin36,8340.81×
Connecticut31,5561.04×
Alabama31,1220.73×
South Carolina29,7450.65×
Nevada24,2500.83×
Louisiana23,9810.61×
Kentucky23,9040.63×
Oklahoma23,4330.7×
Iowa22,5180.9×
Kansas21,4680.9×
Arkansas18,8890.76×
Washington, District of Columbia15,6781.72×
Idaho13,3580.88×
New Hampshire13,2581.11×
Nebraska12,1960.8×
Mississippi11,6160.46×
North Dakota11,4141.83×
Hawaii10,5380.81×
New Mexico10,3710.68×
Rhode Island9,8931.02×
Maine9,1110.84×
West Virginia6,9890.49×
Delaware5,9060.71×
Vermont5,1510.97×
Montana5,0900.6×
South Dakota4,5360.65×
Alaska3,8120.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stack Overflow audience
BrandAffinityCategory
Music2.57×Business & Career
Sports2.57×Sports
Entertainment2.51×Movies & TV
Arts and music2.3×Arts & Culture
Popular music3.39×Music & Radio
Food and drink1.99×Food & Beverages
Wildlife3.32×Travel & Leisure
Movies1.99×Movies & TV
Celebrity2.52×Movies & TV
Live events1.99×Music & Radio
Reading1.89×Literature
Outdoor recreation2.01×Sports
Career3.15×Business & Career
Cascading Style Sheets12.93×Internet & Social Media
Food1.79×Food & Beverages
Technology2.45×Technology & Electronics
Consumer electronics1.8×Technology & Electronics
Games1.82×Games
Rugby league3.33×Sports
Pets1.8×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stack Overflow audience
TraitClusterScore
Need for SecurityCONSERVATISM11.78
Early Adopter MentalityPOWER2.73
Career OrientationPOWER2.39
Convenience OrientationPREMIUM2.34
Social Media UsageJOY1.59
TravellingTHRILL1.5

Worldwide distribution

Worldwide audience distribution share by country for Stack Overflow
CountryShare
United States22.9%
China10.8%
Japan8.1%

See Stack Overflow audiences in other countries

More Productivity audiences in United States

Frequently asked questions

How many fans does Stack Overflow have in United States?

Stack Overflow has an estimated audience of 3,033,582 people in United States, concentrated in California and Texas.

What is the gender split and age of Stack Overflow fans?

64.3% of Stack Overflow fans are female, 35.7% are male, with an average age of 27.7 years.

Which brands do Stack Overflow fans like most?

Stack Overflow fans show strongest brand affinity for Music (2.57×), Sports (2.57×), and Entertainment (2.51×) over the country average.

Where do Stack Overflow fans live in United States?

Stack Overflow fans in United States are most concentrated in California (reach 597,043), Texas (reach 302,750), and New York (reach 271,122). These three regions account for the largest share of the active audience.

What other brands do Stack Overflow fans also like?

Beyond Stack Overflow itself, the audience over-indexes on Sports (2.57×), Entertainment (2.51×), Arts and music (2.3×), and Popular music (3.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stack Overflow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.