Rascasse Audience Intelligence

Celebrity Audience in United States

A data profile of the people who buy, follow and care about Celebrity in United States — modelled from more than twelve digital signal sources. Celebrity has an estimated audience of 98,468,912 people in United States.

#65among Topic in United States#7in Movies & TV

The average Celebrity fan in United States is 41.0 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Tarento, Wise Agent, Susana Giménez, with strongest over-indexing on Tarento (1.51× the country average).

Demographically, the Celebrity audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Creativity, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 5 brand affinities and 50 regions tracked by Rascasse.

The typical Celebrity fan in United States is more female, around 41.0 years old, with strong Creativity tendencies and a notable affinity for Tarento.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Celebrity profile in United States.

Audience size
98.5M
in United States
Gender
58.1%♀
41.9% male
Age
41.0
average years
Country rank
#80
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Celebrity fans

58.1% are female, 41.9% are male, average age 41.0.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for Celebrity audience in United States
MetricValue
Female58.1%
Male41.9%
Average age41.0
Estimated audience size98,468,912
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Celebrity audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3919%
40-4921%
50+25%
Fig. 04

Worldwide distribution

25.4%

of the worldwide Celebrity audience comes from United States.

Worldwide audience distribution share by country for Celebrity
CountryShare
United States25.4%
India6.0%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Celebrity audience in United States is strongest.

Fig. 05

Top regions by affinity

Celebrity fans by region: top regions in United States
#RegionReachAffinity×
01Florida~12M1.83×
02South Carolina~2M1.19×
03Georgia~3.5M1.18×
04Utah~1M1.16×
05North Carolina~3.5M1.13×
06Arizona~2M1.11×
07Missouri~1.5M1.09×
08Ohio~3.5M1.08×
09Kentucky~1.5M1.08×
10Alaska~200K1.08×
11New Jersey~2.5M1.07×
12Louisiana~1.5M1.07×
13Michigan~2.5M1.06×
14Tennessee~2M1.06×
15Kansas~800K1.06×
16Pennsylvania~3.5M1.04×
17Texas~8.5M1.03×
18Indiana~2M1.03×
19Virginia~2.5M1.02×
20Alabama~1.5M1.01×
21Oklahoma~1M1.01×
22Hawaii~400K1.01×
23Rhode Island~300K1.01×
24New Hampshire~400K1.00×
25Idaho~500K0.99×
26Maryland~1.5M0.98×
27Connecticut~1M0.98×
28Nevada~900K0.98×
29Arkansas~800K0.98×
30Iowa~800K0.97×
31Illinois~3M0.96×
32Mississippi~800K0.96×
33Nebraska~500K0.96×
34West Virginia~400K0.96×
35Delaware~300K0.96×
36California~10M0.94×
37New York~5M0.94×
38Minnesota~1.5M0.94×
39North Dakota~200K0.94×
40Maine~300K0.93×
41South Dakota~200K0.93×
42Washington~2M0.92×
43Massachusetts~2M0.92×
44Wisconsin~1.5M0.91×
45Colorado~1.5M0.88×
46New Mexico~400K0.88×
47Oregon~1M0.84×
48Montana~200K0.80×
49Vermont~100K0.74×
50Washington, District of Columbia~200K0.66×
Fig. 06

Affinity by region

Affinity by region — Celebrity, United States
0.66×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Celebrity audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Celebrity audience
#·InterestCategoryAffinity×
01Jazmín ChebarFashion & Accessoires1.88×
02Susana GiménezMovies & TV1.81×
03Nuestra Belleza LatinaMovies & TV1.64×
04Wise AgentWebsite / Newspaper / Magazine1.55×
05TarentoTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Celebrity audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Celebrity audience · What stands out
TraitClusterDeviationScore
CreativityOPEN0.96×
TraditionCONSERVATISM0.95×
Social Media UsageJOY0.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Celebrity audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.74×
TravellingTHRILL0.76×
SustainabilityBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Celebrity have in United States?

Celebrity has an estimated audience of 98,468,912 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Celebrity fans?

58.1% of Celebrity fans are female, 41.9% are male, with an average age of 41.0 years.

03

Which brands do Celebrity fans like most?

Celebrity fans show strongest brand affinity for Tarento (1.51×), Wise Agent (1.55×), and Susana Giménez (1.81×) over the country average.

04

Where do Celebrity fans live in United States?

Celebrity fans in United States are most concentrated in Florida (reach ~12M), California (reach ~10M), and Texas (reach ~8.5M). These three regions account for the largest share of the active audience.

05

What other brands do Celebrity fans also like?

Beyond Celebrity itself, the audience over-indexes on Wise Agent (1.55×), Susana Giménez (1.81×), Nuestra Belleza Latina (1.64×), and Jazmín Chebar (1.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Celebrity audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Celebrity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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