Celebrity Audience in United States
Celebrity has an estimated audience of 98,468,912 people in United States. 58.1% are female, 41.9% are male, average age 41.0. Top regions: Florida, California, Texas. Top brand affinities: Tarento, Wise Agent, Susana Giménez, Nuestra Belleza Latina, Jazmín Chebar.
The average Celebrity fan in United States is 41.0 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Tarento, Wise Agent, Susana Giménez, with strongest over-indexing on Tarento (1.51× the country average). Demographically, the Celebrity audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Tradition, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 5 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of Celebrity fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 41.0 |
| Estimated audience size | 98,468,912 |
Audience persona
The typical Celebrity fan in United States is more female, around 41.0 years old, with strong Tradition tendencies and a notable affinity for Tarento.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 12,620,965 | 1.89× |
| California | 10,878,187 | 1× |
| Texas | 8,844,978 | 1.04× |
| New York | 5,666,754 | 1.03× |
| Georgia | 3,734,667 | 1.23× |
| Pennsylvania | 3,506,038 | 1.06× |
| North Carolina | 3,478,993 | 1.17× |
| Illinois | 3,288,450 | 1× |
| Ohio | 3,179,831 | 1.05× |
| Michigan | 2,774,535 | 1.08× |
| New Jersey | 2,751,291 | 1.1× |
| Virginia | 2,456,193 | 1.02× |
| Arizona | 2,363,767 | 1.18× |
| Tennessee | 2,220,229 | 1.12× |
| Washington | 1,916,654 | 0.97× |
| Indiana | 1,839,956 | 1.02× |
| Massachusetts | 1,797,050 | 0.93× |
| South Carolina | 1,769,087 | 1.19× |
| Maryland | 1,717,977 | 1.01× |
| Missouri | 1,695,820 | 1.07× |
| Alabama | 1,415,133 | 1.03× |
| Colorado | 1,403,784 | 0.9× |
| Louisiana | 1,360,800 | 1.07× |
| Wisconsin | 1,358,973 | 0.92× |
| Kentucky | 1,349,520 | 1.09× |
| Minnesota | 1,344,946 | 0.95× |
| Oklahoma | 1,121,932 | 1.03× |
| Utah | 1,022,967 | 1.16× |
| Nevada | 995,038 | 1.04× |
| Connecticut | 986,077 | 1× |
| Oregon | 966,742 | 0.86× |
| Iowa | 798,486 | 0.98× |
| Kansas | 793,224 | 1.02× |
| Mississippi | 777,204 | 0.96× |
| Arkansas | 764,813 | 0.94× |
| Idaho | 471,722 | 0.96× |
| West Virginia | 444,197 | 0.97× |
| Nebraska | 442,021 | 0.9× |
| New Mexico | 433,771 | 0.88× |
| Hawaii | 424,500 | 1× |
| New Hampshire | 372,101 | 0.96× |
| Rhode Island | 306,295 | 0.98× |
| Maine | 306,110 | 0.87× |
| Delaware | 237,372 | 0.87× |
| Alaska | 207,108 | 0.98× |
| Washington, District of Columbia | 205,669 | 0.69× |
| Montana | 203,299 | 0.74× |
| South Dakota | 183,713 | 0.81× |
| North Dakota | 170,210 | 0.84× |
| Vermont | 117,607 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tarento | 1.51× | Travel & Leisure |
| Wise Agent | 1.55× | |
| Susana Giménez | 1.81× | Movies & TV |
| Nuestra Belleza Latina | 1.64× | Movies & TV |
| Jazmín Chebar | 1.88× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.05 |
| Social Media Usage | JOY | 1.01 |
| LGBTQ+ Identity | OPEN | 0.98 |
| Price Sensitivity | PREMIUM | 0.97 |
| Extroversion | THRILL | 0.95 |
| Community Orientation | OPEN | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.4% |
| India | 6.0% |
| United Kingdom | 5.7% |
See Celebrity audiences in other countries
More Movies & TV audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Celebrity have in United States?
Celebrity has an estimated audience of 98,468,912 people in United States, concentrated in Florida and California.
What is the gender split and age of Celebrity fans?
58.1% of Celebrity fans are female, 41.9% are male, with an average age of 41.0 years.
Which brands do Celebrity fans like most?
Celebrity fans show strongest brand affinity for Tarento (1.51×), Wise Agent (1.55×), and Susana Giménez (1.81×) over the country average.
Where do Celebrity fans live in United States?
Celebrity fans in United States are most concentrated in Florida (reach 12,620,965), California (reach 10,878,187), and Texas (reach 8,844,978). These three regions account for the largest share of the active audience.
What other brands do Celebrity fans also like?
Beyond Celebrity itself, the audience over-indexes on Wise Agent (1.55×), Susana Giménez (1.81×), Nuestra Belleza Latina (1.64×), and Jazmín Chebar (1.88×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Celebrity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.