A data profile of the people who buy, follow and care about Celebrity in Spain — modelled from more than twelve digital signal sources. Celebrity has an estimated audience of 8,984,241 people in Spain.
The average Celebrity fan in Spain is 45.6 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Televisions, Woman, Current events, with strongest over-indexing on Televisions (1.5× the country average).
Demographically, the Celebrity audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Creativity, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Celebrity fan in Spain is more female, around 45.6 years old, with strong Creativity tendencies and a notable affinity for Televisions.
The key figures that characterise the Celebrity profile in Spain.
66.3% are female, 33.7% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 45.6 |
| Estimated audience size | 8,984,241 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 34% |
of the worldwide Celebrity audience comes from Spain.
| Country | Share |
|---|---|
| United States | 25.4% |
| India | 6.0% |
| United Kingdom | 5.7% |
Where the Celebrity audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~600K | 1.23× | |
| 02 | Community of Madrid | ~2M | 1.22× | |
| 03 | Catalonia | ~2M | 1.21× | |
| 04 | Aragon | ~300K | 1.12× | |
| 05 | Comunidad Valenciana | ~1M | 1.10× | |
| 06 | Balearic Islands | ~300K | 1.10× | |
| 07 | Andalusia | ~2M | 1.07× | |
| 08 | Region of Murcia | ~300K | 1.07× | |
| 09 | Galicia | ~400K | 1.01× | |
| 10 | Principality of Asturias | ~200K | 0.95× | |
| 11 | Cantabria | ~100K | 0.95× | |
| 12 | La Rioja | ~60K | 0.94× | |
| 13 | Basque Autonomous Country | ~300K | 0.93× | |
| 14 | Castilla-La Mancha | ~300K | 0.92× | |
| 15 | Navarre | ~100K | 0.91× | |
| 16 | Castile and León | ~300K | 0.89× | |
| 17 | Extremadura | ~200K | 0.84× |
The strongest cross-interests of the Celebrity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jorge Javier Vázquez | Movies & TV | 2.28× | ||
| 02 | Horoscope | Health | 1.81× | ||
| 03 | MSN | News | 1.76× | ||
| 04 | Anti-aging cream | Beauty & Wellness | 1.71× | ||
| 05 | Blouse | Fashion & Accessoires | 1.64× | ||
| 06 | Dresses | Fashion & Accessoires | 1.60× | ||
| 07 | Parfois (fashion accessories) | Fashion & Accessoires | 1.60× | ||
| 08 | Hairstyle | Beauty & Wellness | 1.59× | ||
| 09 | Hair products | Beauty & Wellness | 1.57× | ||
| 10 | Self care | Health | 1.54× | ||
| 11 | Weddings | Kids & Family | 1.53× | ||
| 12 | Online newspaper | News | 1.53× | ||
| 13 | Current events | Arts & Culture | 1.52× | ||
| 14 | Beauty salons | Beauty & Wellness | 1.52× | ||
| 15 | Skin | Beauty & Wellness | 1.52× | ||
| 16 | Boutiques | Fashion & Accessoires | 1.51× | ||
| 17 | Fragrances | Beauty & Wellness | 1.51× | ||
| 18 | Televisions | Technology & Electronics | 1.50× | ||
| 19 | Woman | Kids & Family | 1.50× | ||
| 20 | Mercadona | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.27× | |
| Community Orientation | OPEN | 1.26× | |
| Price Sensitivity | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.84× | |
| Risk Appetite | THRILL | 0.86× | |
| Urban Lifestyle | OPEN | 0.88× |
Celebrity has an estimated audience of 8,984,241 people in Spain, concentrated in Catalonia and Andalusia.
66.3% of Celebrity fans are female, 33.7% are male, with an average age of 45.6 years.
Celebrity fans show strongest brand affinity for Televisions (1.5×), Woman (1.5×), and Current events (1.52×) over the country average.
Celebrity fans in Spain are most concentrated in Catalonia (reach ~2M), Andalusia (reach ~2M), and Community of Madrid (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Celebrity itself, the audience over-indexes on Woman (1.5×), Current events (1.52×), Hair products (1.57×), and Boutiques (1.51×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Celebrity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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