Celebrity Audience in Spain
Celebrity has an estimated audience of 8,984,241 people in Spain. 66.3% are female, 33.7% are male, average age 45.6. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: Televisions, Woman, Current events, Hair products, Boutiques.
The average Celebrity fan in Spain is 45.6 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include Televisions, Woman, Current events, with strongest over-indexing on Televisions (1.5× the country average). Demographically, the Celebrity audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Design Affinity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of Celebrity fans
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 45.6 |
| Estimated audience size | 8,984,241 |
Audience persona
The typical Celebrity fan in Spain is more female, around 45.6 years old, with strong Design Affinity tendencies and a notable affinity for Televisions.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 1,987,444 | 1.22× |
| Andalusia | 1,894,159 | 1.07× |
| Community of Madrid | 1,865,038 | 1.23× |
| Comunidad Valenciana | 1,116,047 | 1.11× |
| Canary Islands | 570,206 | 1.27× |
| Galicia | 427,463 | 1.02× |
| Region of Murcia | 340,931 | 1.11× |
| Castile and León | 334,416 | 0.85× |
| Castilla-La Mancha | 325,188 | 0.89× |
| Basque Autonomous Country | 307,837 | 0.92× |
| Balearic Islands | 285,198 | 1.13× |
| Aragon | 276,418 | 1.17× |
| Principality of Asturias | 192,765 | 0.91× |
| Extremadura | 122,864 | 0.63× |
| Cantabria | 101,278 | 0.89× |
| Navarre | 89,421 | 0.79× |
| La Rioja | 45,471 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Televisions | 1.5× | Technology & Electronics |
| Woman | 1.5× | Kids & Family |
| Current events | 1.52× | Arts & Culture |
| Hair products | 1.57× | Beauty & Wellness |
| Boutiques | 1.51× | Fashion & Accessoires |
| Dresses | 1.6× | Fashion & Accessoires |
| Beauty salons | 1.52× | Beauty & Wellness |
| Fragrances | 1.51× | Beauty & Wellness |
| Mercadona | 1.5× | Shopping |
| MSN | 1.76× | News |
| Skin | 1.52× | Beauty & Wellness |
| Weddings | 1.53× | Kids & Family |
| Online newspaper | 1.53× | News |
| Parfois (fashion accessories) | 1.6× | Fashion & Accessoires |
| Jorge Javier Vázquez | 2.28× | Movies & TV |
| Hairstyle | 1.59× | Beauty & Wellness |
| Anti-aging cream | 1.71× | Beauty & Wellness |
| Blouse | 1.64× | Fashion & Accessoires |
| Self care | 1.54× | Health |
| Horoscope | 1.81× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.19 |
| Mindfulness | BALANCE | 1.17 |
| Community Orientation | OPEN | 1.13 |
| Need for Security | CONSERVATISM | 1.12 |
| DIY Mentality | THRILL | 1.01 |
| Creativity | OPEN | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.4% |
| India | 6.0% |
| United Kingdom | 5.7% |
See Celebrity audiences in other countries
More Movies & TV audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Celebrity have in Spain?
Celebrity has an estimated audience of 8,984,241 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Celebrity fans?
66.3% of Celebrity fans are female, 33.7% are male, with an average age of 45.6 years.
Which brands do Celebrity fans like most?
Celebrity fans show strongest brand affinity for Televisions (1.5×), Woman (1.5×), and Current events (1.52×) over the country average.
Where do Celebrity fans live in Spain?
Celebrity fans in Spain are most concentrated in Catalonia (reach 1,987,444), Andalusia (reach 1,894,159), and Community of Madrid (reach 1,865,038). These three regions account for the largest share of the active audience.
What other brands do Celebrity fans also like?
Beyond Celebrity itself, the audience over-indexes on Woman (1.5×), Current events (1.52×), Hair products (1.57×), and Boutiques (1.51×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Celebrity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.