Weddings Audience in Spain

Weddings has an estimated audience of 8,505,654 people in Spain. 71.4% are female, 28.6% are male, average age 45.4. Top regions: Catalonia, Andalusia, Community of Madrid.

The average Weddings fan in Spain is 45.4 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Demographically, the Weddings audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Design Affinity, DIY Mentality.

Category: Kids & Family · Type: Topic

Demographics of Weddings fans

Demographic split for Weddings audience in Spain
MetricValue
Female71.4%
Male28.6%
Average age45.4
Estimated audience size8,505,654

Top regions in Spain

Top regions ranked by reach for Weddings in Spain
RegionReachAffinity
Catalonia2,258,3701.47×
Andalusia1,839,8711.1×
Community of Madrid1,706,1591.19×
Comunidad Valenciana1,077,2671.13×
Canary Islands527,4071.24×
Balearic Islands401,6271.68×
Galicia395,6240.99×
Castile and León320,7820.86×
Castilla-La Mancha299,7890.87×
Region of Murcia285,8610.98×
Basque Autonomous Country272,7710.86×
Aragon194,8070.87×
Principality of Asturias154,8180.77×
Extremadura137,1030.75×
Navarre86,0670.81×
Cantabria72,8360.68×
La Rioja41,4000.75×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Weddings audience
TraitClusterScore
Design AffinityPREMIUM1.62
DIY MentalityTHRILL1.2
CreativityOPEN1.15
Community OrientationOPEN1.15
Luxury OrientationPREMIUM1.14
TravellingTHRILL1.1

Worldwide distribution

Worldwide audience distribution share by country for Weddings
CountryShare
United States18.3%
Japan6.1%
India5.3%

See Weddings audiences in other countries

More Kids & Family audiences in Spain

How to read this data

Audience size is the estimated number of people in Spain who actively search for Weddings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.