Weddings Audience in United States

Weddings logo

Weddings has an estimated audience of 62,559,000 people in United States. 67.3% are female, 32.7% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Bride, Wedding dress, Marriage vows, Wedding photography, The Knot (Website).

The average Weddings fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bride, Wedding dress, Marriage vows, with strongest over-indexing on Bride (1.54× the country average). Demographically, the Weddings audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Extroversion, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Weddings fans

Demographic split for Weddings audience in United States
MetricValue
Female67.3%
Male32.7%
Average age41.5
Estimated audience size62,559,000

Audience persona

The typical Weddings fan in United States is more female, around 41.5 years old, with strong Extroversion tendencies and a notable affinity for Bride.

Top regions in United States

Top regions ranked by reach for Weddings in United States
RegionReachAffinity
California8,535,5301.24×
Texas5,785,5511.08×
Florida4,585,1521.08×
New York4,428,2751.27×
Illinois2,222,5191.07×
Pennsylvania2,177,4491.03×
Georgia2,091,0321.09×
North Carolina2,006,5301.07×
New Jersey1,808,3181.14×
Ohio1,800,2350.93×
Michigan1,758,5411.07×
Virginia1,702,6991.12×
Washington1,513,5301.21×
Massachusetts1,354,8221.1×
Arizona1,334,7411.04×
Tennessee1,237,7270.99×
Indiana1,138,1411×
Maryland1,101,3861.02×
Missouri1,009,6631×
Colorado970,2680.98×
Minnesota951,1191.06×
Wisconsin935,1210.99×
South Carolina925,1560.98×
Alabama884,2531.01×
Kentucky780,8351×
Louisiana764,2040.95×
Oregon700,5250.98×
Connecticut654,9911.04×
Nevada638,6261.06×
Oklahoma634,7270.91×
Utah568,6791.02×
Mississippi561,0641.09×
Arkansas506,9240.98×
Kansas476,9800.97×
Iowa459,7320.89×
West Virginia295,6491.01×
Nebraska293,4060.94×
New Mexico283,5680.9×
Idaho278,9320.89×
Hawaii271,2381.01×
New Hampshire232,2350.94×
Washington, District of Columbia222,0651.18×
Maine206,8760.92×
Rhode Island192,1030.96×
Delaware152,7240.88×
Montana147,0290.85×
South Dakota120,5830.83×
North Dakota108,7570.85×
Vermont102,9550.94×
Alaska100,3120.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Weddings audience
BrandAffinityCategory
Bride1.54×Kids & Family
Wedding dress1.64×Fashion & Accessoires
Marriage vows1.7×Kids & Family
Wedding photography1.55×Technology & Electronics
The Knot (Website)1.55×Kids & Family
hotstar1.59×Movies & TV
Guerrero1.56×Travel & Leisure
Zacatecas1.53×Travel & Leisure
Ponce, Puerto Rico1.55×Travel & Leisure
Hello Molly1.98×Fashion & Accessoires
Acapulco1.62×Travel & Leisure
San Luis Potosí1.59×Travel & Leisure
Waltz1.57×Music & Radio
White wedding1.62×Kids & Family
Grupera1.59×Music & Radio
Chiapas1.52×Travel & Leisure
Swaddling1.58×Kids & Family
Marriageable age1.59×Kids & Family
Orson Welles1.53×Movies & TV
Shallow Hal1.55×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Weddings audience
TraitClusterScore
ExtroversionTHRILL1.42
Design AffinityPREMIUM1.22
LGBTQ+ IdentityOPEN1.13
IndulgenceJOY1.13
SustainabilityBALANCE1.09
Healthy LifestyleBALANCE1.09

Worldwide distribution

Worldwide audience distribution share by country for Weddings
CountryShare
United States18.3%
Japan6.1%
India5.3%

See Weddings audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Weddings have in United States?

Weddings has an estimated audience of 62,559,000 people in United States, concentrated in California and Texas.

What is the gender split and age of Weddings fans?

67.3% of Weddings fans are female, 32.7% are male, with an average age of 41.5 years.

Which brands do Weddings fans like most?

Weddings fans show strongest brand affinity for Bride (1.54×), Wedding dress (1.64×), and Marriage vows (1.7×) over the country average.

Where do Weddings fans live in United States?

Weddings fans in United States are most concentrated in California (reach 8,535,530), Texas (reach 5,785,551), and Florida (reach 4,585,152). These three regions account for the largest share of the active audience.

What other brands do Weddings fans also like?

Beyond Weddings itself, the audience over-indexes on Wedding dress (1.64×), Marriage vows (1.7×), Wedding photography (1.55×), and The Knot (Website) (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Weddings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.