The Knot (Website) Audience in United States

The Knot (Website) logo

The Knot (Website) has an estimated audience of 4,499,586 people in United States. 87.2% are female, 12.8% are male, average age 34.3. Top regions: Texas, Ohio, New York. Top brand affinities: Product design, Mothercare, Goop, headspace, Home equity.

The average The Knot (Website) fan in United States is 34.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Ohio, New York. Top brand affinities include Product design, Mothercare, Goop, with strongest over-indexing on Product design (4.21× the country average). Demographically, the The Knot (Website) audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Website / Newspaper / Magazine

Demographics of The Knot (Website) fans

Demographic split for The Knot (Website) audience in United States
MetricValue
Female87.2%
Male12.8%
Average age34.3
Estimated audience size4,499,586

Audience persona

The typical The Knot (Website) fan in United States is more female, around 34.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for The Knot (Website) in United States
RegionReachAffinity
Texas280,9160.73×
Ohio192,2791.39×
New York186,7720.74×
Illinois173,5741.16×
Florida171,8630.56×
Pennsylvania165,1831.09×
California161,5040.33×
Michigan149,4631.27×
Minnesota131,5742.04×
Wisconsin125,2831.85×
North Carolina116,0320.86×
Georgia111,8920.81×
New Jersey106,9490.93×
Missouri103,0131.42×
Massachusetts98,9021.12×
Indiana96,4491.17×
Tennessee89,8901×
Iowa82,9862.24×
Virginia82,4190.75×
Alabama74,9161.19×
South Carolina74,5861.1×
Louisiana63,9451.1×
Colorado60,9870.86×
Kentucky57,6921.02×
Kansas53,3961.51×
Washington52,6740.58×
Arizona50,1750.55×
Nebraska49,0192.17×
Maryland47,8690.62×
Connecticut47,1881.05×
Oklahoma43,1870.86×
Mississippi37,4911.01×
Arkansas35,1860.95×
Oregon29,8070.58×
North Dakota23,8442.58×
South Dakota22,8762.2×
New Hampshire20,3711.15×
Utah17,6100.44×
Nevada14,0760.32×
Idaho13,8970.62×
Maine13,1830.82×
Montana12,8111.03×
Rhode Island12,3670.86×
West Virginia12,3180.59×
Delaware8,7170.7×
New Mexico8,0630.36×
Washington, District of Columbia7,5240.56×
Hawaii6,1810.32×
Vermont5,7380.73×
Alaska4,6350.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Knot (Website) audience
BrandAffinityCategory
Product design4.21×Business & Career
Mothercare4.77×Kids & Family
Goop7.78×Internet & Social Media
headspace10.13×Health
Home equity2.08×Home & Garden
Historic site4.4×Arts & Culture
Google Home5.73×Technology & Electronics
UK garage4.7×Music & Radio
Natural rubber1.69×Cars & Mobility
Bank account2.03×Business & Career
Jesse Plemons2.75×Movies & TV
Fairy godmother5.85×Literature
Cachorro4.16×Pets & Animals
Governor of Michigan5.63×Politics & Society
Nationality1.57×Politics & Society
JDSU2.2×Business & Career
Guitarist (magazine)7.67×Music & Radio
Cherish (group)7.22×Music & Radio
Elsword9.94×Games
Stamp collecting2.89×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Knot (Website) audience
TraitClusterScore
Luxury OrientationPREMIUM5.16
Design AffinityPREMIUM1.96
Risk AppetiteTHRILL1.72
CreativityOPEN1.45
SustainabilityBALANCE1.42
DIY MentalityTHRILL1.42

Worldwide distribution

Worldwide audience distribution share by country for The Knot (Website)
CountryShare
United States78.8%
Canada4.0%
United Kingdom2.7%

See The Knot (Website) audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does The Knot (Website) have in United States?

The Knot (Website) has an estimated audience of 4,499,586 people in United States, concentrated in Texas and Ohio.

What is the gender split and age of The Knot (Website) fans?

87.2% of The Knot (Website) fans are female, 12.8% are male, with an average age of 34.3 years.

Which brands do The Knot (Website) fans like most?

The Knot (Website) fans show strongest brand affinity for Product design (4.21×), Mothercare (4.77×), and Goop (7.78×) over the country average.

Where do The Knot (Website) fans live in United States?

The Knot (Website) fans in United States are most concentrated in Texas (reach 280,916), Ohio (reach 192,279), and New York (reach 186,772). These three regions account for the largest share of the active audience.

What other brands do The Knot (Website) fans also like?

Beyond The Knot (Website) itself, the audience over-indexes on Mothercare (4.77×), Goop (7.78×), headspace (10.13×), and Home equity (2.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Knot (Website). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.