Rascasse Audience Intelligence

The Knot (Website) Audience in United States

A data profile of the people who buy, follow and care about The Knot (Website) in United States — modelled from more than twelve digital signal sources. The Knot (Website) has an estimated audience of 4,456,725 people in United States.

#196among Website / Newspaper / Magazine in United States#196in Kids & Family

The average The Knot (Website) fan in United States is 34.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Ohio, New York.

Top brand affinities include Angela Lansbury, Vera Wang, Personalization Mall, with strongest over-indexing on Angela Lansbury (35.45× the country average).

Demographically, the The Knot (Website) audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Knot (Website) fan in United States is more female, around 34.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Angela Lansbury.

Category: Kids & Family · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Knot (Website) profile in United States.

Audience size
4.5M
in United States
Gender
87.2%♀
12.8% male
Age
34.3
average years
Country rank
#7345
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Knot (Website)

87.2% are female, 12.8% are male, average age 34.3.

Fig. 02

Gender split

87.2%
Female
12.8%
Male
Demographic split for The Knot (Website) audience in United States
MetricValue
Female87.2%
Male12.8%
Average age34.3
Estimated audience size4,456,725
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the The Knot (Website) audience in United States
Age bracketShare%
16-1924%
20-2935%
30-3917%
40-4913%
50+11%
Fig. 04

Worldwide distribution

78.8%

of the worldwide The Knot (Website) audience comes from United States.

Worldwide audience distribution share by country for The Knot (Website)
CountryShare
United States78.8%
Canada4.0%
United Kingdom2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Knot (Website) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Knot (Website) fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~30K2.81×
02South Dakota~20K2.38×
03Iowa~90K2.32×
04Nebraska~50K2.29×
05Minnesota~100K2.01×
06Wisconsin~100K1.84×
07Kansas~50K1.53×
08Missouri~100K1.40×
09Ohio~200K1.34×
10Michigan~100K1.21×
11Alabama~80K1.19×
12Indiana~90K1.14×
13New Hampshire~20K1.14×
14Louisiana~60K1.11×
15Illinois~200K1.09×
16South Carolina~70K1.06×
17Mississippi~40K1.06×
18Montana~10K1.05×
19Pennsylvania~200K1.04×
20Massachusetts~90K1.04×
21Kentucky~60K1.03×
22Connecticut~50K1.00×
23Tennessee~90K0.97×
24Arkansas~40K0.97×
25New Jersey~100K0.87×
26Rhode Island~10K0.87×
27Oklahoma~40K0.85×
28Maine~10K0.83×
29North Carolina~100K0.82×
30Colorado~60K0.82×
31Wyoming~5K0.80×
32Georgia~100K0.77×
33Vermont~6K0.76×
34Virginia~80K0.72×
35Delaware~9K0.71×
36New York~200K0.70×
37Texas~300K0.66×
38Idaho~10K0.66×
39West Virginia~10K0.63×
40Oregon~30K0.61×
41Maryland~50K0.60×
42Florida~200K0.55×
43Washington~50K0.55×
44Washington, District of Columbia~7K0.55×
45Arizona~50K0.53×
46Utah~20K0.44×
47New Mexico~9K0.38×
48Hawaii~6K0.33×
49Nevada~10K0.32×
50California~100K0.29×
Fig. 06

Affinity by region

Affinity by region — The Knot (Website), United States
0.29×1.00×2.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Knot (Website) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Knot (Website) audience
#·InterestCategoryAffinity×
01Kleinfeld BridalFashion & Accessoires42.69×
02Angela LansburyMovies & TV35.45×
03Personalization MallShopping23.57×
04Vera WangFashion & Accessoires16.81×
05Torchy's TacosFood & Beverages7.81×
06Unique GiftsShopping7.05×
07Wedding invitationHome & Garden4.85×
08Hair ExtensionsBeauty & Wellness3.78×
09Folk musicMusic & Radio3.32×
10Engagement ringFashion & Accessoires3.22×
11QVCMovies & TV3.19×
12Discount storesShopping2.64×
13Nordstrom rackFashion & Accessoires2.39×
14Planet FitnessSports2.10×
15Shopping mallsShopping2.10×
16IKEAHome & Garden1.99×
17PinterestInternet & Social Media1.80×
18AirbnbTravel & Leisure1.78×
19Trader Joe'sShopping1.78×
20Hobby LobbyHome & Garden1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Knot (Website) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Knot (Website) audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.92×
Price SensitivityPREMIUM1.82×
TraditionCONSERVATISM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Knot (Website) audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.97×
Early Adopter MentalityPOWER0.98×
Need for SecurityCONSERVATISM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Knot (Website) have in United States?

The Knot (Website) has an estimated audience of 4,456,725 people in United States, concentrated in Texas and Ohio.

02

What is the gender split and age of The Knot (Website) fans?

87.2% of The Knot (Website) fans are female, 12.8% are male, with an average age of 34.3 years.

03

Which brands do The Knot (Website) fans like most?

The Knot (Website) fans show strongest brand affinity for Angela Lansbury (35.45×), Vera Wang (16.81×), and Personalization Mall (23.57×) over the country average.

04

Where do The Knot (Website) fans live in United States?

The Knot (Website) fans in United States are most concentrated in Texas (reach ~300K), Ohio (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do The Knot (Website) fans also like?

Beyond The Knot (Website) itself, the audience over-indexes on Vera Wang (16.81×), Personalization Mall (23.57×), Kleinfeld Bridal (42.69×), and Unique Gifts (7.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See The Knot (Website) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Knot (Website). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →