Engagement ring Audience in United States

Engagement ring logo

Engagement ring has an estimated audience of 22,399,758 people in United States. 73.8% are female, 26.2% are male, average age 37.3. Top regions: California, Texas, Florida. Top brand affinities: Wedding ring, Ring (jewellery), Diamond, Engagement, Marriage proposal.

The average Engagement ring fan in United States is 37.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wedding ring, Ring (jewellery), Diamond, with strongest over-indexing on Wedding ring (5.5× the country average). Demographically, the Engagement ring audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Engagement ring fans

Demographic split for Engagement ring audience in United States
MetricValue
Female73.8%
Male26.2%
Average age37.3
Estimated audience size22,399,758

Audience persona

The typical Engagement ring fan in United States is more female, around 37.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Wedding ring.

Top regions in United States

Top regions ranked by reach for Engagement ring in United States
RegionReachAffinity
California2,121,1920.86×
Texas1,992,7421.03×
Florida1,430,4930.94×
New York1,331,7421.06×
Pennsylvania863,4011.14×
Illinois784,2971.05×
Ohio780,2371.13×
North Carolina747,1231.11×
Georgia741,0641.07×
Michigan586,7971×
New Jersey579,8401.02×
Tennessee537,8991.2×
Virginia506,5750.93×
Indiana460,5231.13×
Massachusetts423,4350.96×
Alabama420,7701.34×
Arizona399,9510.87×
Washington387,9340.86×
South Carolina386,3741.15×
Kentucky365,3131.3×
Missouri364,5851.01×
Louisiana335,1861.16×
Wisconsin333,7690.99×
Maryland332,1400.86×
Colorado316,1170.9×
Minnesota289,8840.9×
Oklahoma268,5971.08×
Mississippi236,7891.28×
Connecticut226,9581.01×
Arkansas217,0851.18×
Oregon205,1340.8×
Iowa197,9351.07×
Kansas189,7931.08×
Nevada187,1880.86×
Utah171,9190.86×
West Virginia141,4861.36×
Nebraska112,5421×
Idaho104,5700.93×
New Mexico94,0980.84×
New Hampshire85,0650.96×
Maine77,7180.97×
Hawaii74,5340.77×
Rhode Island65,0360.91×
Delaware56,1050.91×
Montana52,4080.84×
Washington, District of Columbia51,1830.76×
South Dakota48,2940.93×
North Dakota48,2771.05×
Alaska38,9150.81×
Vermont33,4510.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Engagement ring audience
BrandAffinityCategory
Wedding ring5.5×Fashion & Accessoires
Ring (jewellery)4.21×Fashion & Accessoires
Diamond3.35×Fashion & Accessoires
Engagement3.02×Kids & Family
Marriage proposal3.53×Kids & Family
Macy's1.68×Shopping
Wedding dress2.97×Fashion & Accessoires
Dresses1.55×Fashion & Accessoires
Bracelet2.1×Fashion & Accessoires
God1.5×Politics & Society
Gemstone2.08×Fashion & Accessoires
Sephora1.58×Shopping
Earring2.51×Fashion & Accessoires
Watch2.01×Fashion & Accessoires
Wedding cake2.92×Food & Beverages
Necklace2.18×Fashion & Accessoires
Handbags1.58×Fashion & Accessoires
Bride2.09×Kids & Family
Nordstrom rack1.65×Fashion & Accessoires
Black Friday (shopping)1.61×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Engagement ring audience
TraitClusterScore
Luxury OrientationPREMIUM1.4
SustainabilityBALANCE1.36
Design AffinityPREMIUM1.29
CreativityOPEN1.22
DIY MentalityTHRILL1.21
Healthy LifestyleBALANCE1.15

Worldwide distribution

Worldwide audience distribution share by country for Engagement ring
CountryShare
United States14.9%
Japan12.3%
China6.7%

See Engagement ring audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Engagement ring have in United States?

Engagement ring has an estimated audience of 22,399,758 people in United States, concentrated in California and Texas.

What is the gender split and age of Engagement ring fans?

73.8% of Engagement ring fans are female, 26.2% are male, with an average age of 37.3 years.

Which brands do Engagement ring fans like most?

Engagement ring fans show strongest brand affinity for Wedding ring (5.5×), Ring (jewellery) (4.21×), and Diamond (3.35×) over the country average.

Where do Engagement ring fans live in United States?

Engagement ring fans in United States are most concentrated in California (reach 2,121,192), Texas (reach 1,992,742), and Florida (reach 1,430,493). These three regions account for the largest share of the active audience.

What other brands do Engagement ring fans also like?

Beyond Engagement ring itself, the audience over-indexes on Ring (jewellery) (4.21×), Diamond (3.35×), Engagement (3.02×), and Marriage proposal (3.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Engagement ring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.