Rascasse Audience Intelligence

Wedding cake Audience in United States

A data profile of the people who buy, follow and care about Wedding cake in United States — modelled from more than twelve digital signal sources. Wedding cake has an estimated audience of 13,869,765 people in United States.

#13among Sweet in United States#1718among Topic in United States#206in Food & Beverages

The average Wedding cake fan in United States is 36.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Wedding planner, Wedding Planners, with strongest over-indexing on Planet Fitness (2.88× the country average).

Demographically, the Wedding cake audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wedding cake fan in United States is more female, around 36.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Planet Fitness.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wedding cake profile in United States.

Audience size
13.9M
in United States
Gender
78.8%♀
21.2% male
Age
36.0
average years
Country rank
#2552
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wedding cake fans

78.8% are female, 21.2% are male, average age 36.0.

Fig. 02

Gender split

78.8%
Female
21.2%
Male
Demographic split for Wedding cake audience in United States
MetricValue
Female78.8%
Male21.2%
Average age36.0
Estimated audience size13,869,765
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Wedding cake audience in United States
Age bracketShare%
16-1927%
20-2923%
30-3918%
40-4917%
50+15%
Fig. 04

Worldwide distribution

10.5%

of the worldwide Wedding cake audience comes from United States.

Worldwide audience distribution share by country for Wedding cake
CountryShare
Japan13.6%
United States10.5%
China10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wedding cake audience in United States is strongest.

Fig. 05

Top regions by affinity

Wedding cake fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~200K1.55×
02Louisiana~300K1.48×
03Kentucky~200K1.36×
04Utah~200K1.35×
05Arkansas~200K1.35×
06Alabama~200K1.29×
07West Virginia~80K1.22×
08Texas~1.5M1.19×
09Oklahoma~200K1.19×
10Missouri~300K1.18×
11Kansas~100K1.18×
12Indiana~300K1.12×
13Nebraska~80K1.12×
14Tennessee~300K1.09×
15Ohio~500K1.08×
16South Carolina~200K1.05×
17Michigan~400K1.04×
18Georgia~400K1.03×
19North Carolina~400K1.02×
20Virginia~300K1.02×
21Idaho~70K1.02×
22New Mexico~70K0.97×
23Washington~300K0.96×
24California~1.5M0.95×
25Maryland~200K0.95×
26Arizona~300K0.94×
27Rhode Island~40K0.94×
28New Jersey~300K0.93×
29Iowa~100K0.93×
30Pennsylvania~400K0.92×
31Alaska~30K0.92×
32Florida~900K0.91×
33Illinois~400K0.91×
34South Dakota~30K0.91×
35Connecticut~100K0.90×
36North Dakota~30K0.88×
37New York~700K0.87×
38Minnesota~200K0.87×
39Oregon~100K0.87×
40Maine~40K0.86×
41Massachusetts~200K0.85×
42Delaware~30K0.85×
43Wisconsin~200K0.84×
44Colorado~200K0.83×
45Nevada~100K0.83×
46Hawaii~50K0.83×
47New Hampshire~40K0.82×
48Vermont~20K0.82×
49Montana~30K0.81×
50Washington, District of Columbia~30K0.73×
Fig. 06

Affinity by region

Affinity by region — Wedding cake, United States
0.73×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wedding cake audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wedding cake audience
#·InterestCategoryAffinity×
01Wedding PlannersKids & Family6.73×
02Wedding plannerKids & Family6.39×
03PandoraFashion & Accessoires5.56×
04Wedding invitationHome & Garden4.38×
05Wedding ringFashion & Accessoires3.27×
06Engagement ringFashion & Accessoires2.92×
07Planet FitnessSports2.88×
08CupcakeFood & Beverages2.51×
09PastryFood & Beverages2.29×
10MetaphysicsBusiness & Career2.27×
11NordstromShopping2.08×
12CruisesTravel & Leisure2.06×
13Do it yourself (DIY)Home & Garden2.05×
14Taylor SwiftMusic & Radio1.95×
15Skin careBeauty & Wellness1.91×
16Personal careHealth1.76×
17CollegeBusiness & Career1.72×
18Hobby LobbyHome & Garden1.70×
19Old NavyFashion & Accessoires1.60×
20Beauty salonsBeauty & Wellness1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wedding cake audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wedding cake audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.77×
IndulgenceJOY1.67×
Design AffinityPREMIUM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wedding cake audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.85×
PatriotismCONSERVATISM0.86×
TraditionCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wedding cake have in United States?

Wedding cake has an estimated audience of 13,869,765 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wedding cake fans?

78.8% of Wedding cake fans are female, 21.2% are male, with an average age of 36.0 years.

03

Which brands do Wedding cake fans like most?

Wedding cake fans show strongest brand affinity for Planet Fitness (2.88×), Wedding planner (6.39×), and Wedding Planners (6.73×) over the country average.

04

Where do Wedding cake fans live in United States?

Wedding cake fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Wedding cake fans also like?

Beyond Wedding cake itself, the audience over-indexes on Wedding planner (6.39×), Wedding Planners (6.73×), Do it yourself (DIY) (2.05×), and Pandora (5.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Wedding cake audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wedding cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →