Wedding cake Audience in United States

Wedding cake has an estimated audience of 13,869,765 people in United States. 78.8% are female, 21.2% are male, average age 36.0. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Wedding cake fan in United States is 36.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Wedding cake audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Wedding cake fans

Demographic split for Wedding cake audience in United States
MetricValue
Female78.8%
Male21.2%
Average age36.0
Estimated audience size13,869,765

Audience persona

The typical Wedding cake fan in United States is more female, around 36.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Wedding cake in United States
RegionReachAffinity
California1,510,8350.99×
Texas1,434,5161.2×
Florida895,8870.95×
New York733,9220.95×
Ohio488,1171.14×
Georgia468,6351.1×
North Carolina439,7091.05×
Illinois432,4220.94×
Pennsylvania430,0600.92×
Michigan390,9811.08×
New Jersey351,9901×
Virginia346,6171.03×
Tennessee315,1551.13×
Indiana292,6731.16×
Arizona279,9930.99×
Washington274,5710.99×
Missouri267,6971.2×
Louisiana265,3561.48×
Alabama261,4131.35×
Massachusetts234,0280.86×
Kentucky233,3091.34×
Maryland232,1930.97×
South Carolina219,4471.05×
Oklahoma191,0731.24×
Colorado182,8930.84×
Mississippi173,9161.52×
Wisconsin172,2090.83×
Minnesota168,5150.85×
Utah166,7211.34×
Arkansas155,7671.36×
Oregon134,8270.85×
Connecticut126,0630.91×
Kansas124,6231.14×
Nevada115,8030.86×
Iowa102,6220.9×
West Virginia79,9271.24×
Nebraska78,5691.13×
Idaho68,5270.99×
New Mexico65,5640.94×
Hawaii47,0910.79×
New Hampshire41,5680.76×
Rhode Island41,4230.94×
Maine40,1150.81×
Delaware31,8710.83×
Montana29,7260.77×
Washington, District of Columbia28,2930.68×
South Dakota24,0520.75×
Alaska22,8310.77×
North Dakota21,5790.76×
Vermont17,4440.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wedding cake audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Planet Fitness4.28×Sports
Wedding planner7×Kids & Family
Charles, Prince of Wales18.87×Politics & Society
Do it yourself (DIY)2.29×Home & Garden
Wedding Planners6.54×Kids & Family
Wedding invitation5.94×Home & Garden
Nordstrom2.3×Shopping
Metaphysics2.94×Business & Career
FC Bayern Munich3.48×Sports
Payment card8.17×Fashion & Accessoires
Vera Wang6.23×Fashion & Accessoires
Livemusic2.32×Music & Radio
Miniature Schnauzer3.86×Pets & Animals
Harry Potter1.51×Movies & TV
Labrador4.06×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wedding cake audience
TraitClusterScore
Luxury OrientationPREMIUM1.55
Design AffinityPREMIUM1.46
IndulgenceJOY1.33
Pet OwnershipJOY1.32
DIY MentalityTHRILL1.31
LGBTQ+ IdentityOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for Wedding cake
CountryShare
Japan13.6%
United States10.5%
China10.5%

See Wedding cake audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Wedding cake have in United States?

Wedding cake has an estimated audience of 13,869,765 people in United States, concentrated in California and Texas.

What is the gender split and age of Wedding cake fans?

78.8% of Wedding cake fans are female, 21.2% are male, with an average age of 36.0 years.

Which brands do Wedding cake fans like most?

Wedding cake fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Wedding cake fans live in United States?

Wedding cake fans in United States are most concentrated in California (reach 1,510,835), Texas (reach 1,434,516), and Florida (reach 895,887). These three regions account for the largest share of the active audience.

What other brands do Wedding cake fans also like?

Beyond Wedding cake itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wedding cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.