Rascasse Audience Intelligence

Wedding planner Audience in United States

A data profile of the people who buy, follow and care about Wedding planner in United States — modelled from more than twelve digital signal sources. Wedding planner has an estimated audience of 11,153,288 people in United States.

#2094among Topic in United States#94in Kids & Family

The average Wedding planner fan in United States is 33.6 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Wedding cake, Self care, Bride, with strongest over-indexing on Wedding cake (6.39× the country average).

Demographically, the Wedding planner audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Design Affinity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wedding planner fan in United States is more female, around 33.6 years old, with strong Design Affinity tendencies and a notable affinity for Wedding cake.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wedding planner profile in United States.

Audience size
11.2M
in United States
Gender
83.9%♀
16.1% male
Age
33.6
average years
Country rank
#3220
Topic in United States
Fig. 01

Search interest · 12-month trend

-75%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wedding planner fans

83.9% are female, 16.1% are male, average age 33.6.

Fig. 02

Gender split

83.9%
Female
16.1%
Male
Demographic split for Wedding planner audience in United States
MetricValue
Female83.9%
Male16.1%
Average age33.6
Estimated audience size11,153,288
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Wedding planner audience in United States
Age bracketShare%
16-1930%
20-2928%
30-3918%
40-4915%
50+10%
Fig. 04

Worldwide distribution

15.3%

of the worldwide Wedding planner audience comes from United States.

Worldwide audience distribution share by country for Wedding planner
CountryShare
United States15.3%
Japan7.9%
China7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wedding planner audience in United States is strongest.

Fig. 05

Top regions by affinity

Wedding planner fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~200K1.26×
02South Dakota~30K1.26×
03Texas~1M1.21×
04Connecticut~100K1.21×
05Ohio~400K1.19×
06Louisiana~200K1.18×
07Mississippi~100K1.18×
08Iowa~100K1.18×
09South Carolina~200K1.17×
10Missouri~200K1.16×
11North Dakota~30K1.16×
12West Virginia~60K1.15×
13New York~700K1.11×
14Idaho~60K1.10×
15Oklahoma~100K1.08×
16Illinois~400K1.06×
17Alaska~30K1.05×
18Tennessee~200K1.04×
19Michigan~300K1.02×
20Nebraska~60K1.02×
21New Hampshire~40K1.01×
22Arizona~200K1.00×
23Florida~700K0.99×
24North Carolina~300K0.99×
25Minnesota~200K0.98×
26Oregon~100K0.98×
27Arkansas~90K0.98×
28Kansas~90K0.98×
29Rhode Island~30K0.98×
30Indiana~200K0.97×
31Colorado~200K0.97×
32Alabama~100K0.96×
33Georgia~300K0.94×
34Wisconsin~200K0.94×
35Pennsylvania~300K0.93×
36New Jersey~300K0.93×
37Delaware~30K0.92×
38Virginia~200K0.91×
39Montana~30K0.90×
40Vermont~20K0.90×
41Utah~90K0.87×
42Maryland~200K0.86×
43California~1M0.85×
44New Mexico~50K0.85×
45Washington~200K0.84×
46Maine~30K0.84×
47Massachusetts~200K0.82×
48Washington, District of Columbia~30K0.79×
49Nevada~80K0.77×
50Hawaii~30K0.65×
Fig. 06

Affinity by region

Affinity by region — Wedding planner, United States
0.65×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wedding planner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wedding planner audience
#·InterestCategoryAffinity×
01Wedding cakeFood & Beverages6.39×
02Wedding PlannersKids & Family5.60×
03GroomKids & Family5.56×
04Wedding videographyKids & Family5.47×
05Bride and GroomHome & Garden5.09×
06Marriage proposalKids & Family4.31×
07Wedding dressFashion & Accessoires4.20×
08Wedding receptionKids & Family4.12×
09Event managementBusiness & Career3.95×
10BrideKids & Family3.67×
11Handmade CraftsKids & Family3.48×
12Gift shopHome & Garden3.22×
13Curly HairBeauty & Wellness3.03×
14Natural skin careBeauty & Wellness3.00×
15Self careHealth2.92×
16Health And BeautyBeauty & Wellness2.92×
17Hair ExtensionsBeauty & Wellness2.80×
18Macy'sShopping2.09×
19Old NavyFashion & Accessoires1.93×
20Trader Joe'sShopping1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wedding planner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wedding planner audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.64×
CreativityOPEN1.17×
IndulgenceJOY1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wedding planner audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.36×
Need for SecurityCONSERVATISM0.40×
Career OrientationPOWER0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wedding planner have in United States?

Wedding planner has an estimated audience of 11,153,288 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Wedding planner fans?

83.9% of Wedding planner fans are female, 16.1% are male, with an average age of 33.6 years.

03

Which brands do Wedding planner fans like most?

Wedding planner fans show strongest brand affinity for Wedding cake (6.39×), Self care (2.92×), and Bride (3.67×) over the country average.

04

Where do Wedding planner fans live in United States?

Wedding planner fans in United States are most concentrated in Texas (reach ~1M), California (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Wedding planner fans also like?

Beyond Wedding planner itself, the audience over-indexes on Self care (2.92×), Bride (3.67×), Groom (5.56×), and Wedding dress (4.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Wedding planner audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wedding planner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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