Groom Audience in United States

Groom has an estimated audience of 11,091,125 people in United States. 79.9% are female, 20.1% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Wedding dress, Wedding planner, Indeed.com, Google Maps, Do it yourself (DIY).

The average Groom fan in United States is 37.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wedding dress, Wedding planner, Indeed.com, with strongest over-indexing on Wedding dress (5.18× the country average). Demographically, the Groom audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Groom fans

Demographic split for Groom audience in United States
MetricValue
Female79.9%
Male20.1%
Average age37.9
Estimated audience size11,091,125

Audience persona

The typical Groom fan in United States is more female, around 37.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Wedding dress.

Top regions in United States

Top regions ranked by reach for Groom in United States
RegionReachAffinity
California1,592,9671.31×
Texas1,241,2001.3×
Florida832,2431.11×
Georgia751,3282.2×
New York724,2011.17×
Illinois385,7141.04×
Arizona333,9821.47×
Pennsylvania323,2680.87×
New Jersey321,6431.14×
North Carolina315,7260.95×
Massachusetts305,6841.4×
Alabama296,2391.91×
Virginia288,1131.07×
Ohio271,4020.79×
Maryland263,0341.38×
Michigan262,7350.91×
Tennessee255,9201.15×
Washington249,7961.12×
Minnesota205,4341.29×
Colorado199,2791.14×
Wisconsin192,9181.16×
Missouri186,6901.04×
South Carolina166,2121×
Indiana153,6280.76×
Louisiana126,3290.88×
Oregon124,8480.98×
Kentucky123,1310.89×
Oklahoma119,5410.97×
Connecticut107,7200.97×
Nevada103,1610.96×
Arkansas82,0600.9×
Iowa78,9400.86×
Mississippi74,7300.82×
Utah73,1720.74×
Kansas69,7010.8×
Washington, District of Columbia59,1181.77×
New Mexico53,9790.97×
Hawaii51,6191.08×
Nebraska46,3580.83×
Idaho34,9650.63×
West Virginia28,3310.55×
New Hampshire27,7070.63×
Rhode Island24,0160.68×
Maine23,3700.59×
Delaware23,2050.76×
Alaska20,0810.85×
Montana18,6570.61×
South Dakota17,5060.68×
North Dakota14,1670.62×
Wyoming13,2800.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Groom audience
BrandAffinityCategory
Wedding dress5.18×Fashion & Accessoires
Wedding planner6.56×Kids & Family
Indeed.com2.88×Business & Career
Google Maps2.48×Internet & Social Media
Do it yourself (DIY)2.12×Home & Garden
Capital One2.34×Business & Career
MSN2.3×News
Bored Panda5.27×Internet & Social Media
Google News2.95×News
Dave Franco6.9×Movies & TV
Lace wig2.79×Beauty & Wellness
Horoscope4.61×Health
Long hair3.11×Beauty & Wellness
Planet Fitness1.8×Sports
Kendra Scott4.75×Fashion & Accessoires
Hair straightening2.84×Beauty & Wellness
Real property2.34×Home & Garden
Singer-songwriter1.73×Music & Radio
Enterprise Rent-A-Car2.6×Cars & Mobility
Taron Egerton7.91×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Groom audience
TraitClusterScore
Luxury OrientationPREMIUM2.02
Design AffinityPREMIUM1.6
SustainabilityBALANCE1.34
Risk AppetiteTHRILL1.32
LGBTQ+ IdentityOPEN1.31
TravellingTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for Groom
CountryShare
United States19.0%
China8.1%
Japan7.9%

See Groom audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Groom have in United States?

Groom has an estimated audience of 11,091,125 people in United States, concentrated in California and Texas.

What is the gender split and age of Groom fans?

79.9% of Groom fans are female, 20.1% are male, with an average age of 37.9 years.

Which brands do Groom fans like most?

Groom fans show strongest brand affinity for Wedding dress (5.18×), Wedding planner (6.56×), and Indeed.com (2.88×) over the country average.

Where do Groom fans live in United States?

Groom fans in United States are most concentrated in California (reach 1,592,967), Texas (reach 1,241,200), and Florida (reach 832,243). These three regions account for the largest share of the active audience.

What other brands do Groom fans also like?

Beyond Groom itself, the audience over-indexes on Wedding planner (6.56×), Indeed.com (2.88×), Google Maps (2.48×), and Do it yourself (DIY) (2.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Groom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.