Groom Audience in United States

Groom logo

Groom has an estimated audience of 11,091,125 people in United States. 79.9% are female, 20.1% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Home equity, Bank account, UK garage, Historic site, Natural rubber.

The average Groom fan in United States is 37.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home equity, Bank account, UK garage, with strongest over-indexing on Home equity (2.61× the country average). Demographically, the Groom audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Groom fans

Demographic split for Groom audience in United States
MetricValue
Female79.9%
Male20.1%
Average age37.9
Estimated audience size11,091,125

Audience persona

The typical Groom fan in United States is more female, around 37.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Groom in United States
RegionReachAffinity
California1,592,9671.31×
Texas1,241,2001.3×
Florida832,2431.11×
Georgia751,3282.2×
New York724,2011.17×
Illinois385,7141.04×
Arizona333,9821.47×
Pennsylvania323,2680.87×
New Jersey321,6431.14×
North Carolina315,7260.95×
Massachusetts305,6841.4×
Alabama296,2391.91×
Virginia288,1131.07×
Ohio271,4020.79×
Maryland263,0341.38×
Michigan262,7350.91×
Tennessee255,9201.15×
Washington249,7961.12×
Minnesota205,4341.29×
Colorado199,2791.14×
Wisconsin192,9181.16×
Missouri186,6901.04×
South Carolina166,2121×
Indiana153,6280.76×
Louisiana126,3290.88×
Oregon124,8480.98×
Kentucky123,1310.89×
Oklahoma119,5410.97×
Connecticut107,7200.97×
Nevada103,1610.96×
Arkansas82,0600.9×
Iowa78,9400.86×
Mississippi74,7300.82×
Utah73,1720.74×
Kansas69,7010.8×
Washington, District of Columbia59,1181.77×
New Mexico53,9790.97×
Hawaii51,6191.08×
Nebraska46,3580.83×
Idaho34,9650.63×
West Virginia28,3310.55×
New Hampshire27,7070.63×
Rhode Island24,0160.68×
Maine23,3700.59×
Delaware23,2050.76×
Alaska20,0810.85×
Montana18,6570.61×
South Dakota17,5060.68×
North Dakota14,1670.62×
Wyoming13,2800.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Groom audience
BrandAffinityCategory
Home equity2.61×Home & Garden
Bank account2.87×Business & Career
UK garage5.14×Music & Radio
Historic site3.15×Arts & Culture
Natural rubber1.53×Cars & Mobility
Jingoism1.59×Politics & Society
JDSU2.06×Business & Career
Mothercare2.02×Kids & Family
John Havlicek9.37×Sports
Cachorro3.26×Pets & Animals
Goop3.07×Internet & Social Media
Home staging2.91×Home & Garden
Jesse Plemons1.86×Movies & TV
Fairy godmother4×Literature
Staycation1.76×Home & Garden
Nebraska Cornhuskers football1.87×Sports
Tierra Cali3.76×Travel & Leisure
Scratching post4.52×Pets & Animals
Vocal harmony1.93×Music & Radio
Christmas Gifts2.11×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Groom audience
TraitClusterScore
Luxury OrientationPREMIUM2.02
Design AffinityPREMIUM1.6
SustainabilityBALANCE1.34
Risk AppetiteTHRILL1.32
LGBTQ+ IdentityOPEN1.31
TravellingTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for Groom
CountryShare
United States19.0%
China8.1%
Japan7.9%

See Groom audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Groom have in United States?

Groom has an estimated audience of 11,091,125 people in United States, concentrated in California and Texas.

What is the gender split and age of Groom fans?

79.9% of Groom fans are female, 20.1% are male, with an average age of 37.9 years.

Which brands do Groom fans like most?

Groom fans show strongest brand affinity for Home equity (2.61×), Bank account (2.87×), and UK garage (5.14×) over the country average.

Where do Groom fans live in United States?

Groom fans in United States are most concentrated in California (reach 1,592,967), Texas (reach 1,241,200), and Florida (reach 832,243). These three regions account for the largest share of the active audience.

What other brands do Groom fans also like?

Beyond Groom itself, the audience over-indexes on Bank account (2.87×), UK garage (5.14×), Historic site (3.15×), and Natural rubber (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Groom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.