Rascasse Audience Intelligence

Eyelash extensions Audience in United States

A data profile of the people who buy, follow and care about Eyelash extensions in United States — modelled from more than twelve digital signal sources. Eyelash extensions has an estimated audience of 20,242,398 people in United States.

#1116among Topic in United States#40in Beauty & Wellness

The average Eyelash extensions fan in United States is 34.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Eyelash, Natural skin care, Hair Extensions, with strongest over-indexing on Eyelash (10.66× the country average).

Demographically, the Eyelash extensions audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Eyelash extensions fan in United States is more female, around 34.6 years old, with strong Extroversion tendencies and a notable affinity for Eyelash.

Category: Beauty & Wellness · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eyelash extensions profile in United States.

Audience size
20.2M
in United States
Gender
76.5%♀
23.5% male
Age
34.6
average years
Country rank
#1622
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Eyelash extensions fans

76.5% are female, 23.5% are male, average age 34.6.

Fig. 02

Gender split

76.5%
Female
23.5%
Male
Demographic split for Eyelash extensions audience in United States
MetricValue
Female76.5%
Male23.5%
Average age34.6
Estimated audience size20,242,398
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Eyelash extensions audience in United States
Age bracketShare%
16-1931%
20-2922%
30-3918%
40-4916%
50+12%
Fig. 04

Worldwide distribution

16.5%

of the worldwide Eyelash extensions audience comes from United States.

Worldwide audience distribution share by country for Eyelash extensions
CountryShare
United States16.5%
Japan12.7%
China8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eyelash extensions audience in United States is strongest.

Fig. 05

Top regions by affinity

Eyelash extensions fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~100K1.66×
02New Mexico~200K1.57×
03Utah~300K1.54×
04California~3.5M1.51×
05Arizona~500K1.32×
06Texas~2.5M1.30×
07Colorado~400K1.28×
08Alaska~50K1.25×
09Washington~500K1.22×
10Nevada~200K1.18×
11Idaho~100K1.15×
12Oregon~300K1.13×
13New York~1.5M1.12×
14Oklahoma~300K1.11×
15Wyoming~30K1.06×
16North Dakota~40K1.05×
17Montana~60K1.04×
18Virginia~500K1.01×
19Arkansas~200K1.01×
20Kansas~200K1.01×
21Minnesota~300K1.00×
22West Virginia~90K0.96×
23Florida~1.5M0.95×
24New Jersey~500K0.95×
25Illinois~600K0.92×
26New Hampshire~70K0.91×
27Massachusetts~400K0.90×
28Missouri~300K0.90×
29Rhode Island~60K0.90×
30Tennessee~400K0.89×
31Connecticut~200K0.89×
32Iowa~100K0.89×
33South Dakota~40K0.89×
34Maryland~300K0.88×
35Wisconsin~300K0.88×
36Nebraska~90K0.88×
37Georgia~500K0.87×
38North Carolina~500K0.86×
39Alabama~200K0.85×
40Ohio~500K0.84×
41Louisiana~200K0.84×
42Indiana~300K0.83×
43South Carolina~300K0.83×
44Michigan~400K0.82×
45Kentucky~200K0.81×
46Pennsylvania~500K0.80×
47Mississippi~100K0.80×
48Maine~60K0.78×
49Delaware~40K0.77×
50Washington, District of Columbia~40K0.73×
Fig. 06

Affinity by region

Affinity by region — Eyelash extensions, United States
0.73×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eyelash extensions audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eyelash extensions audience
#·InterestCategoryAffinity×
01EyelashBeauty & Wellness10.66×
02Lip glossBeauty & Wellness7.26×
03Eye linerBeauty & Wellness6.50×
04Permanent makeupBeauty & Wellness6.43×
05Artificial nailsBeauty & Wellness6.41×
06Natural skin careBeauty & Wellness6.35×
07Nail salonBeauty & Wellness5.89×
08MascaraBeauty & Wellness5.84×
09EyebrowBeauty & Wellness5.82×
10PedicureBeauty & Wellness5.60×
11Hair ExtensionsBeauty & Wellness5.57×
12Nail polishBeauty & Wellness5.43×
13Curly HairBeauty & Wellness5.13×
14Makeup TutorialsBeauty & Wellness5.05×
15ManicureBeauty & Wellness5.00×
16Fashion NovaShopping4.11×
17ULTA BeautyBeauty & Wellness4.06×
18SephoraShopping3.28×
19Personal careHealth3.24×
20Macy'sShopping3.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eyelash extensions audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eyelash extensions audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.88×
MindfulnessBALANCE1.52×
Design AffinityPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eyelash extensions audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.36×
Need for SecurityCONSERVATISM0.57×
Career OrientationPOWER0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Eyelash extensions have in United States?

Eyelash extensions has an estimated audience of 20,242,398 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Eyelash extensions fans?

76.5% of Eyelash extensions fans are female, 23.5% are male, with an average age of 34.6 years.

03

Which brands do Eyelash extensions fans like most?

Eyelash extensions fans show strongest brand affinity for Eyelash (10.66×), Natural skin care (6.35×), and Hair Extensions (5.57×) over the country average.

04

Where do Eyelash extensions fans live in United States?

Eyelash extensions fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Eyelash extensions fans also like?

Beyond Eyelash extensions itself, the audience over-indexes on Natural skin care (6.35×), Hair Extensions (5.57×), Eyebrow (5.82×), and Curly Hair (5.13×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Eyelash extensions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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