Eyelash extensions Audience in United States

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Eyelash extensions has an estimated audience of 20,242,398 people in United States. 76.5% are female, 23.5% are male, average age 34.6. Top regions: California, Texas, Florida. Top brand affinities: Eyelash, Natural skin care, Hair Extensions, Eyebrow, Curly Hair.

The average Eyelash extensions fan in United States is 34.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Eyelash, Natural skin care, Hair Extensions, with strongest over-indexing on Eyelash (10.66× the country average). Demographically, the Eyelash extensions audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Lashes

Demographics of Eyelash extensions fans

Demographic split for Eyelash extensions audience in United States
MetricValue
Female76.5%
Male23.5%
Average age34.6
Estimated audience size20,242,398

Audience persona

The typical Eyelash extensions fan in United States is more female, around 34.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Eyelash.

Top regions in United States

Top regions ranked by reach for Eyelash extensions in United States
RegionReachAffinity
California3,412,4951.53×
Texas2,229,9471.28×
Florida1,349,9900.99×
New York1,300,1251.15×
Illinois654,2180.97×
Pennsylvania584,7510.86×
Georgia557,0230.89×
Ohio552,3930.89×
North Carolina540,7780.89×
Virginia535,0701.09×
Arizona533,3361.29×
Washington531,1791.31×
New Jersey509,8510.99×
Michigan453,6700.86×
Colorado408,4551.28×
Massachusetts374,8560.94×
Tennessee363,8050.9×
Minnesota317,6551.1×
Indiana316,1400.85×
Missouri314,8360.96×
Maryland313,1660.9×
Wisconsin278,9570.92×
Utah271,1761.5×
Oregon266,4311.15×
South Carolina261,7180.86×
Oklahoma249,6951.11×
Nevada244,0511.25×
Alabama238,8340.84×
Louisiana216,2490.83×
Kentucky205,6170.81×
Connecticut185,9410.92×
Arkansas161,5310.97×
Kansas156,2380.98×
Iowa151,1550.91×
New Mexico149,4971.47×
Hawaii141,1001.62×
Mississippi124,5410.75×
Idaho114,6181.13×
West Virginia86,9960.92×
Nebraska82,4330.81×
New Hampshire69,9530.88×
Rhode Island56,5040.88×
Maine55,7000.77×
Montana54,4790.97×
Alaska49,2871.14×
Washington, District of Columbia42,3480.7×
Delaware41,8610.75×
North Dakota41,2920.99×
South Dakota39,7750.85×
Wyoming25,0690.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Eyelash extensions audience
BrandAffinityCategory
Eyelash10.66×Beauty & Wellness
Natural skin care6.35×Beauty & Wellness
Hair Extensions5.57×Beauty & Wellness
Eyebrow5.82×Beauty & Wellness
Curly Hair5.13×Beauty & Wellness
Permanent makeup6.43×Beauty & Wellness
Nail salon5.89×Beauty & Wellness
Artificial nails6.41×Beauty & Wellness
Eye liner6.5×Beauty & Wellness
ULTA Beauty4.06×Beauty & Wellness
Pedicure5.6×Beauty & Wellness
Fashion Nova4.11×Shopping
Macy's3.03×Shopping
Sephora3.28×Shopping
Manicure5×Beauty & Wellness
Lip gloss7.26×Beauty & Wellness
Nail polish5.43×Beauty & Wellness
Makeup Tutorials5.05×Beauty & Wellness
Mascara5.84×Beauty & Wellness
Personal care3.24×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Eyelash extensions audience
TraitClusterScore
Luxury OrientationPREMIUM2.32
Price SensitivityPREMIUM1.54
Risk AppetiteTHRILL1.36
Design AffinityPREMIUM1.25
Early Adopter MentalityPOWER1.21
Pet OwnershipJOY1.2

Worldwide distribution

Worldwide audience distribution share by country for Eyelash extensions
CountryShare
United States16.5%
Japan12.7%
China8.2%

See Eyelash extensions audiences in other countries

More Lashes audiences in United States

Frequently asked questions

How many fans does Eyelash extensions have in United States?

Eyelash extensions has an estimated audience of 20,242,398 people in United States, concentrated in California and Texas.

What is the gender split and age of Eyelash extensions fans?

76.5% of Eyelash extensions fans are female, 23.5% are male, with an average age of 34.6 years.

Which brands do Eyelash extensions fans like most?

Eyelash extensions fans show strongest brand affinity for Eyelash (10.66×), Natural skin care (6.35×), and Hair Extensions (5.57×) over the country average.

Where do Eyelash extensions fans live in United States?

Eyelash extensions fans in United States are most concentrated in California (reach 3,412,495), Texas (reach 2,229,947), and Florida (reach 1,349,990). These three regions account for the largest share of the active audience.

What other brands do Eyelash extensions fans also like?

Beyond Eyelash extensions itself, the audience over-indexes on Natural skin care (6.35×), Hair Extensions (5.57×), Eyebrow (5.82×), and Curly Hair (5.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Eyelash extensions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.