Eye liner Audience in United States

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Eye liner has an estimated audience of 14,166,205 people in United States. 84.7% are female, 15.3% are male, average age 33.7. Top regions: California, Texas, Florida. Top brand affinities: Eyelash extensions, Natural skin care, Eye shadow, Eyelash, ULTA Beauty.

The average Eye liner fan in United States is 33.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Eyelash extensions, Natural skin care, Eye shadow, with strongest over-indexing on Eyelash extensions (6.87× the country average). Demographically, the Eye liner audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Price Sensitivity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

Demographics of Eye liner fans

Demographic split for Eye liner audience in United States
MetricValue
Female84.7%
Male15.3%
Average age33.7
Estimated audience size14,166,205

Audience persona

The typical Eye liner fan in United States is more female, around 33.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Eyelash extensions.

Top regions in United States

Top regions ranked by reach for Eye liner in United States
RegionReachAffinity
California2,454,1191.58×
Texas1,651,1161.36×
Florida1,000,4881.04×
New York936,9081.18×
Illinois515,4551.09×
Pennsylvania459,5310.96×
Georgia452,5421.04×
North Carolina450,2911.06×
Virginia444,8681.29×
New Jersey405,8091.13×
Ohio403,0240.92×
Michigan383,5071.04×
Washington349,5521.23×
Arizona339,1031.17×
Massachusetts306,1891.1×
Tennessee268,6060.95×
Maryland255,9031.05×
Indiana245,7580.95×
Missouri214,0430.94×
Minnesota201,6970.99×
Colorado201,0630.9×
South Carolina193,3350.91×
Oregon191,1231.18×
Wisconsin190,1450.89×
Alabama184,9570.93×
Kentucky178,6441.01×
Louisiana176,5650.97×
Nevada174,9371.28×
Oklahoma167,1831.06×
Connecticut143,7911.01×
Utah135,9601.07×
Arkansas119,0201.02×
Kansas115,1681.03×
Iowa102,0450.87×
Mississippi99,0120.85×
New Mexico80,6171.13×
Nebraska72,0981.01×
Idaho68,0190.96×
Hawaii61,9211.02×
West Virginia61,6500.93×
New Hampshire44,7090.8×
Maine42,4120.84×
Rhode Island36,1910.8×
Washington, District of Columbia35,7550.84×
Delaware34,7140.89×
Montana28,3220.72×
Alaska28,1110.93×
South Dakota26,7660.82×
North Dakota22,0070.76×
Vermont19,5150.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Eye liner audience
BrandAffinityCategory
Eyelash extensions6.87×Beauty & Wellness
Natural skin care6.18×Beauty & Wellness
Eye shadow8.11×Beauty & Wellness
Eyelash5.7×Beauty & Wellness
ULTA Beauty4.01×Beauty & Wellness
Beauty tips8.42×Beauty & Wellness
Mascara5.94×Beauty & Wellness
Maquillaje Profesional8.63×Beauty & Wellness
Makeup brush6.74×Beauty & Wellness
Food and drink1.62×Food & Beverages
Foundation (cosmetics)6.42×Beauty & Wellness
Macy's2.72×Shopping
Eyebrow4.59×Beauty & Wellness
Beauty1.75×Beauty & Wellness
Euphoria1.85×Movies & TV
Hair products2.28×Beauty & Wellness
Skin care2.95×Beauty & Wellness
Lip gloss6.42×Beauty & Wellness
Sephora2.84×Shopping
Makeup Tutorials4.42×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Eye liner audience
TraitClusterScore
Price SensitivityPREMIUM1.29
CreativityOPEN1.26
SustainabilityBALANCE1.16
Design AffinityPREMIUM1.16
Pet OwnershipJOY1.14
Luxury OrientationPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Eye liner
CountryShare
Japan15.7%
United States12.6%
China12.2%

See Eye liner audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does Eye liner have in United States?

Eye liner has an estimated audience of 14,166,205 people in United States, concentrated in California and Texas.

What is the gender split and age of Eye liner fans?

84.7% of Eye liner fans are female, 15.3% are male, with an average age of 33.7 years.

Which brands do Eye liner fans like most?

Eye liner fans show strongest brand affinity for Eyelash extensions (6.87×), Natural skin care (6.18×), and Eye shadow (8.11×) over the country average.

Where do Eye liner fans live in United States?

Eye liner fans in United States are most concentrated in California (reach 2,454,119), Texas (reach 1,651,116), and Florida (reach 1,000,488). These three regions account for the largest share of the active audience.

What other brands do Eye liner fans also like?

Beyond Eye liner itself, the audience over-indexes on Natural skin care (6.18×), Eye shadow (8.11×), Eyelash (5.7×), and ULTA Beauty (4.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Eye liner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.