Rascasse Audience Intelligence

Eye liner Audience in United States

A data profile of the people who buy, follow and care about Eye liner in United States — modelled from more than twelve digital signal sources. Eye liner has an estimated audience of 14,166,205 people in United States.

#11among Cosmetics in United States#1667among Topic in United States#68in Beauty & Wellness

The average Eye liner fan in United States is 33.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Eyelash extensions, Natural skin care, Eye shadow, with strongest over-indexing on Eyelash extensions (6.87× the country average).

Demographically, the Eye liner audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Extroversion, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Eye liner fan in United States is more female, around 33.7 years old, with strong Extroversion tendencies and a notable affinity for Eyelash extensions.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eye liner profile in United States.

Audience size
14.2M
in United States
Gender
84.7%♀
15.3% male
Age
33.7
average years
Country rank
#2476
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Eye liner fans

84.7% are female, 15.3% are male, average age 33.7.

Fig. 02

Gender split

84.7%
Female
15.3%
Male
Demographic split for Eye liner audience in United States
MetricValue
Female84.7%
Male15.3%
Average age33.7
Estimated audience size14,166,205
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Eye liner audience in United States
Age bracketShare%
16-1934%
20-2922%
30-3917%
40-4915%
50+11%
Fig. 04

Worldwide distribution

12.5%

of the worldwide Eye liner audience comes from United States.

Worldwide audience distribution share by country for Eye liner
CountryShare
Japan15.7%
United States12.5%
China12.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eye liner audience in United States is strongest.

Fig. 05

Top regions by affinity

Eye liner fans by region: top regions in United States
#RegionReachAffinity×
01California~2.5M1.45×
02Texas~1.5M1.32×
03Nevada~200K1.22×
04Virginia~400K1.18×
05Washington~300K1.18×
06Arizona~300K1.15×
07New Mexico~80K1.15×
08Oregon~200K1.12×
09New York~900K1.11×
10Utah~100K1.11×
11New Jersey~400K1.08×
12Illinois~500K1.07×
13Oklahoma~200K1.07×
14Georgia~500K1.05×
15Maryland~300K1.05×
16North Carolina~400K1.04×
17Massachusetts~300K1.04×
18Kansas~100K1.03×
19Nebraska~70K1.03×
20Alaska~30K1.03×
21Florida~1M1.02×
22Arkansas~100K1.02×
23Kentucky~200K1.01×
24Hawaii~60K1.01×
25Louisiana~200K1.00×
26Connecticut~100K1.00×
27Michigan~400K0.99×
28Minnesota~200K0.99×
29Indiana~300K0.98×
30Idaho~70K0.98×
31West Virginia~60K0.98×
32Alabama~200K0.96×
33Pennsylvania~500K0.94×
34Missouri~200K0.94×
35Delaware~40K0.94×
36Tennessee~300K0.93×
37Mississippi~100K0.93×
38Ohio~400K0.92×
39Colorado~200K0.91×
40South Carolina~200K0.91×
41Iowa~100K0.91×
42Wisconsin~200K0.90×
43South Dakota~30K0.90×
44North Dakota~30K0.88×
45Maine~40K0.87×
46Rhode Island~40K0.87×
47Washington, District of Columbia~40K0.87×
48Vermont~20K0.86×
49New Hampshire~50K0.85×
50Montana~30K0.83×
Fig. 06

Affinity by region

Affinity by region — Eye liner, United States
0.83×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eye liner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eye liner audience
#·InterestCategoryAffinity×
01Maquillaje ProfesionalBeauty & Wellness8.63×
02Beauty tipsBeauty & Wellness8.42×
03Eye shadowBeauty & Wellness8.11×
04Eyelash extensionsBeauty & Wellness6.87×
05Makeup brushBeauty & Wellness6.74×
06Foundation (cosmetics)Beauty & Wellness6.42×
07Lip glossBeauty & Wellness6.42×
08Natural skin careBeauty & Wellness6.18×
09MascaraBeauty & Wellness5.94×
10EyelashBeauty & Wellness5.70×
11EyebrowBeauty & Wellness4.59×
12Makeup TutorialsBeauty & Wellness4.42×
13ULTA BeautyBeauty & Wellness4.01×
14Skin careBeauty & Wellness2.95×
15SephoraShopping2.84×
16Macy'sShopping2.72×
17Hair productsBeauty & Wellness2.28×
18ShoesFashion & Accessoires1.97×
19BeautyBeauty & Wellness1.75×
20Food and drinkFood & Beverages1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eye liner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eye liner audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.83×
CreativityOPEN1.49×
MindfulnessBALANCE1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eye liner audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.45×
Career OrientationPOWER0.64×
Need for SecurityCONSERVATISM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Eye liner have in United States?

Eye liner has an estimated audience of 14,166,205 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Eye liner fans?

84.7% of Eye liner fans are female, 15.3% are male, with an average age of 33.7 years.

03

Which brands do Eye liner fans like most?

Eye liner fans show strongest brand affinity for Eyelash extensions (6.87×), Natural skin care (6.18×), and Eye shadow (8.11×) over the country average.

04

Where do Eye liner fans live in United States?

Eye liner fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Eye liner fans also like?

Beyond Eye liner itself, the audience over-indexes on Natural skin care (6.18×), Eye shadow (8.11×), Eyelash (5.7×), and ULTA Beauty (4.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in United States

See Eye liner audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Eye liner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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