Rascasse Audience Intelligence

Skin care Audience in United States

A data profile of the people who buy, follow and care about Skin care in United States — modelled from more than twelve digital signal sources. Skin care has an estimated audience of 50,341,251 people in United States.

#2among Skin in United States#293among Topic in United States#9in Beauty & Wellness

The average Skin care fan in United States is 41.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hair Extensions, Natural skin care, Anti-aging cream, with strongest over-indexing on Hair Extensions (4.16× the country average).

Demographically, the Skin care audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Mindfulness, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Skin care fan in United States is more female, around 41.6 years old, with strong Mindfulness tendencies and a notable affinity for Hair Extensions.

Category: Beauty & Wellness · Type: Topic · Subtype: Skin

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Skin care profile in United States.

Audience size
50.3M
in United States
Gender
75.3%♀
24.7% male
Age
41.6
average years
Country rank
#399
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Skin care fans

75.3% are female, 24.7% are male, average age 41.6.

Fig. 02

Gender split

75.3%
Female
24.7%
Male
Demographic split for Skin care audience in United States
MetricValue
Female75.3%
Male24.7%
Average age41.6
Estimated audience size50,341,251
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Skin care audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3919%
40-4922%
50+26%
Fig. 04

Worldwide distribution

17.8%

of the worldwide Skin care audience comes from United States.

Worldwide audience distribution share by country for Skin care
CountryShare
United States17.8%
Japan6.0%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Skin care audience in United States is strongest.

Fig. 05

Top regions by affinity

Skin care fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~2.5M1.89×
02Louisiana~800K1.25×
03Alabama~900K1.21×
04Kentucky~800K1.20×
05Georgia~2M1.19×
06New Jersey~1.5M1.17×
07North Dakota~100K1.16×
08Texas~5M1.15×
09Mississippi~500K1.14×
10South Carolina~900K1.12×
11West Virginia~300K1.12×
12Iowa~500K1.11×
13Nebraska~300K1.11×
14New York~3M1.10×
15Arkansas~500K1.10×
16Kansas~400K1.10×
17South Dakota~100K1.10×
18Minnesota~800K1.09×
19Florida~3.5M1.07×
20Indiana~1M1.07×
21Missouri~900K1.07×
22Pennsylvania~2M1.06×
23Illinois~2M1.05×
24Ohio~1.5M1.05×
25Tennessee~1M1.05×
26Oklahoma~600K1.05×
27California~5.5M1.03×
28North Carolina~1.5M1.02×
29Maryland~800K0.98×
30Arizona~1M0.96×
31Connecticut~500K0.96×
32Massachusetts~900K0.95×
33Michigan~1M0.94×
34Wisconsin~700K0.90×
35Delaware~100K0.90×
36New Mexico~200K0.89×
37Rhode Island~100K0.89×
38Maine~200K0.87×
39Hawaii~200K0.86×
40Nevada~400K0.85×
41Utah~400K0.84×
42Washington~800K0.83×
43Idaho~200K0.82×
44Oregon~500K0.80×
45Montana~100K0.80×
46Alaska~90K0.79×
47Washington, District of Columbia~100K0.77×
48Colorado~600K0.76×
49New Hampshire~100K0.74×
50Vermont~60K0.71×
Fig. 06

Affinity by region

Affinity by region — Skin care, United States
0.71×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Skin care audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Skin care audience
#·InterestCategoryAffinity×
01Hair ExtensionsBeauty & Wellness4.16×
02Natural skin careBeauty & Wellness3.77×
03Anti-aging creamBeauty & Wellness3.77×
04Curly HairBeauty & Wellness3.24×
05Hair conditionerBeauty & Wellness3.16×
06EyebrowBeauty & Wellness3.06×
07Makeup TutorialsBeauty & Wellness3.01×
08Health And BeautyBeauty & Wellness2.97×
09MoisturizerHome & Garden2.95×
10Long hairBeauty & Wellness2.89×
11BraidHome & Garden2.67×
12WigBeauty & Wellness2.46×
13Self careHealth2.40×
14ULTA BeautyBeauty & Wellness2.38×
15Natural productFood & Beverages2.32×
16SephoraShopping2.13×
17Personal careHealth1.93×
18Macy'sShopping1.90×
19SkinBeauty & Wellness1.67×
20Hair productsBeauty & Wellness1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Skin care audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Skin care audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.28×
CreativityOPEN1.16×
ExtroversionTHRILL1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Skin care audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.36×
Career OrientationPOWER0.67×
Need for SecurityCONSERVATISM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Skin care have in United States?

Skin care has an estimated audience of 50,341,251 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Skin care fans?

75.3% of Skin care fans are female, 24.7% are male, with an average age of 41.6 years.

03

Which brands do Skin care fans like most?

Skin care fans show strongest brand affinity for Hair Extensions (4.16×), Natural skin care (3.77×), and Anti-aging cream (3.77×) over the country average.

04

Where do Skin care fans live in United States?

Skin care fans in United States are most concentrated in California (reach ~5.5M), Texas (reach ~5M), and Florida (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do Skin care fans also like?

Beyond Skin care itself, the audience over-indexes on Natural skin care (3.77×), Anti-aging cream (3.77×), Curly Hair (3.24×), and Self care (2.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Skin audiences in United States

See Skin care audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Skin care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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