Skin care Audience in United States

Skin care logo

Skin care has an estimated audience of 50,341,251 people in United States. 75.3% are female, 24.7% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: Hair Extensions, Natural skin care, Anti-aging cream, Curly Hair, Self care.

The average Skin care fan in United States is 41.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hair Extensions, Natural skin care, Anti-aging cream, with strongest over-indexing on Hair Extensions (4.16× the country average). Demographically, the Skin care audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Skin

Demographics of Skin care fans

Demographic split for Skin care audience in United States
MetricValue
Female75.3%
Male24.7%
Average age41.6
Estimated audience size50,341,251

Audience persona

The typical Skin care fan in United States is more female, around 41.6 years old, with strong Extroversion tendencies and a notable affinity for Hair Extensions.

Top regions in United States

Top regions ranked by reach for Skin care in United States
RegionReachAffinity
California5,699,4721.03×
Texas5,054,3271.17×
Florida3,816,6521.12×
New York3,299,8161.17×
Virginia2,733,6542.23×
Georgia1,871,0591.21×
Illinois1,859,5891.11×
Pennsylvania1,787,3181.05×
Ohio1,589,5211.02×
North Carolina1,572,6131.04×
New Jersey1,485,7571.16×
Michigan1,257,7680.96×
Tennessee1,094,0611.08×
Indiana993,3801.08×
Arizona988,2830.96×
Massachusetts975,4590.98×
Missouri919,4331.13×
South Carolina862,5321.14×
Alabama857,3261.22×
Maryland853,8270.99×
Washington849,3610.84×
Louisiana815,9701.26×
Minnesota801,8491.11×
Kentucky758,8421.2×
Wisconsin689,9140.91×
Colorado597,1950.75×
Oklahoma575,3121.03×
Connecticut487,9150.97×
Iowa467,4251.13×
Mississippi453,3661.09×
Arkansas451,5831.09×
Kansas444,1771.12×
Oregon437,1420.76×
Nevada402,8700.83×
Utah365,0770.81×
Nebraska277,8211.1×
West Virginia266,3021.14×
New Mexico224,3000.89×
Idaho186,4270.74×
Hawaii163,0810.75×
Maine148,0810.82×
New Hampshire138,1200.7×
Rhode Island134,4540.84×
South Dakota120,7581.04×
North Dakota119,6641.16×
Delaware115,8830.83×
Washington, District of Columbia111,4450.74×
Montana90,7710.65×
Alaska68,5880.64×
Wyoming50,6450.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Skin care audience
BrandAffinityCategory
Hair Extensions4.16×Beauty & Wellness
Natural skin care3.77×Beauty & Wellness
Anti-aging cream3.77×Beauty & Wellness
Curly Hair3.24×Beauty & Wellness
Self care2.4×Health
Sephora2.13×Shopping
Moisturizer2.95×Home & Garden
Macy's1.9×Shopping
Hair products1.62×Beauty & Wellness
Hair conditioner3.16×Beauty & Wellness
Wig2.46×Beauty & Wellness
Braid2.67×Home & Garden
ULTA Beauty2.38×Beauty & Wellness
Eyebrow3.06×Beauty & Wellness
Health And Beauty2.97×Beauty & Wellness
Makeup Tutorials3.01×Beauty & Wellness
Skin1.67×Beauty & Wellness
Long hair2.89×Beauty & Wellness
Personal care1.93×Health
Natural product2.32×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Skin care audience
TraitClusterScore
ExtroversionTHRILL1.48
Price SensitivityPREMIUM1.28
SustainabilityBALANCE1.25
Design AffinityPREMIUM1.25
MindfulnessBALANCE1.22
Healthy LifestyleBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for Skin care
CountryShare
United States17.8%
Japan6.0%
United Kingdom4.5%

See Skin care audiences in other countries

More Skin audiences in United States

Frequently asked questions

How many fans does Skin care have in United States?

Skin care has an estimated audience of 50,341,251 people in United States, concentrated in California and Texas.

What is the gender split and age of Skin care fans?

75.3% of Skin care fans are female, 24.7% are male, with an average age of 41.6 years.

Which brands do Skin care fans like most?

Skin care fans show strongest brand affinity for Hair Extensions (4.16×), Natural skin care (3.77×), and Anti-aging cream (3.77×) over the country average.

Where do Skin care fans live in United States?

Skin care fans in United States are most concentrated in California (reach 5,699,472), Texas (reach 5,054,327), and Florida (reach 3,816,652). These three regions account for the largest share of the active audience.

What other brands do Skin care fans also like?

Beyond Skin care itself, the audience over-indexes on Natural skin care (3.77×), Anti-aging cream (3.77×), Curly Hair (3.24×), and Self care (2.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Skin care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.