A data profile of the people who buy, follow and care about Skin care in Italy — modelled from more than twelve digital signal sources. Skin care has an estimated audience of 10,799,396 people in Italy.
The average Skin care fan in Italy is 44.0 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Nail art, Natural skin care, Consumer electronics, with strongest over-indexing on Nail art (3.36× the country average).
Demographically, the Skin care audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Design Affinity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Skin care fan in Italy is more female, around 44.0 years old, with strong Design Affinity tendencies and a notable affinity for Nail art.
The key figures that characterise the Skin care profile in Italy.
75.7% are female, 24.3% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 75.7% |
| Male | 24.3% |
| Average age | 44.0 |
| Estimated audience size | 10,799,396 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Skin care audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.8% |
| Japan | 6.0% |
| United Kingdom | 4.5% |
Where the Skin care audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~1.5M | 1.33× | |
| 02 | Sicilia | ~1M | 1.28× | |
| 03 | Puglia | ~900K | 1.23× | |
| 04 | Lazio | ~1.5M | 1.19× | |
| 05 | Calabria | ~400K | 1.18× | |
| 06 | Lombardy | ~2M | 1.14× | |
| 07 | Sardinia | ~300K | 1.06× | |
| 08 | Veneto | ~900K | 1.01× | |
| 09 | Emilia-Romagna | ~900K | 1.00× | |
| 10 | Tuscany | ~700K | 1.00× | |
| 11 | Abruzzo | ~200K | 1.00× | |
| 12 | Piedmont | ~800K | 0.99× | |
| 13 | Marche | ~300K | 0.99× | |
| 14 | Umbria | ~200K | 0.94× | |
| 15 | Basilicata | ~90K | 0.94× | |
| 16 | Liguria | ~300K | 0.88× | |
| 17 | Molise | ~40K | 0.86× | |
| 18 | Trentino-Alto Adige/Südtirol | ~200K | 0.81× | |
| 19 | Friuli-Venezia Giulia | ~200K | 0.80× | |
| 20 | Aosta Valley | ~20K | 0.77× |
The strongest cross-interests of the Skin care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Natural skin care | Beauty & Wellness | 3.69× | ||
| 02 | Nail art | Beauty & Wellness | 3.36× | ||
| 03 | Hair straightening | Beauty & Wellness | 3.26× | ||
| 04 | Artificial nails | Beauty & Wellness | 3.12× | ||
| 05 | Nail salon | Beauty & Wellness | 3.12× | ||
| 06 | Anti-aging cream | Beauty & Wellness | 3.11× | ||
| 07 | Hair conditioner | Beauty & Wellness | 3.11× | ||
| 08 | Nail polish | Beauty & Wellness | 3.09× | ||
| 09 | Eyelash extensions | Beauty & Wellness | 3.09× | ||
| 10 | Makeup Tutorials | Beauty & Wellness | 3.05× | ||
| 11 | Pedicure | Beauty & Wellness | 3.01× | ||
| 12 | Long hair | Beauty & Wellness | 2.97× | ||
| 13 | Eyebrow | Beauty & Wellness | 2.93× | ||
| 14 | Eyelash | Beauty & Wellness | 2.83× | ||
| 15 | Manicure | Beauty & Wellness | 2.75× | ||
| 16 | Sephora | Shopping | 2.32× | ||
| 17 | Hair care | Beauty & Wellness | 2.23× | ||
| 18 | Zadar | Travel & Leisure | 2.12× | ||
| 19 | Personal care | Health | 1.78× | ||
| 20 | Consumer electronics | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.38× | |
| Creativity | OPEN | 1.36× | |
| Extroversion | THRILL | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.65× | |
| Patriotism | CONSERVATISM | 0.66× | |
| Risk Appetite | THRILL | 0.72× |
Skin care has an estimated audience of 10,799,396 people in Italy, concentrated in Lombardy and Campania.
75.7% of Skin care fans are female, 24.3% are male, with an average age of 44.0 years.
Skin care fans show strongest brand affinity for Nail art (3.36×), Natural skin care (3.69×), and Consumer electronics (1.51×) over the country average.
Skin care fans in Italy are most concentrated in Lombardy (reach ~2M), Campania (reach ~1.5M), and Lazio (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Skin care itself, the audience over-indexes on Natural skin care (3.69×), Consumer electronics (1.51×), Anti-aging cream (3.11×), and Artificial nails (3.12×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Skin care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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