Skin care Audience in Italy
Skin care has an estimated audience of 10,799,396 people in Italy. 75.7% are female, 24.3% are male, average age 44.0. Top regions: Lombardy, Campania, Lazio. Top brand affinities: Nail art, Natural skin care, Consumer electronics, Anti-aging cream, Artificial nails.
The average Skin care fan in Italy is 44.0 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Campania, Lazio. Top brand affinities include Nail art, Natural skin care, Consumer electronics, with strongest over-indexing on Nail art (3.36× the country average). Demographically, the Skin care audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Extroversion, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Skin
Demographics of Skin care fans
| Metric | Value |
|---|---|
| Female | 75.7% |
| Male | 24.3% |
| Average age | 44.0 |
| Estimated audience size | 10,799,396 |
Audience persona
The typical Skin care fan in Italy is more female, around 44.0 years old, with strong Extroversion tendencies and a notable affinity for Nail art.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,163,577 | 1.14× |
| Campania | 1,623,787 | 1.34× |
| Lazio | 1,571,814 | 1.19× |
| Sicilia | 1,204,641 | 1.29× |
| Puglia | 916,906 | 1.23× |
| Emilia-Romagna | 879,024 | 1× |
| Veneto | 864,228 | 1.01× |
| Piedmont | 793,723 | 0.99× |
| Tuscany | 715,489 | 1× |
| Calabria | 394,319 | 1.19× |
| Sardinia | 322,454 | 1.06× |
| Marche | 264,802 | 0.98× |
| Liguria | 263,978 | 0.87× |
| Abruzzo | 238,621 | 1× |
| Umbria | 163,001 | 0.93× |
| Trentino-Alto Adige/Südtirol | 159,491 | 0.78× |
| Friuli-Venezia Giulia | 158,421 | 0.78× |
| Basilicata | 91,585 | 0.93× |
| Molise | 39,874 | 0.78× |
| Aosta Valley | 13,793 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nail art | 3.36× | Beauty & Wellness |
| Natural skin care | 3.69× | Beauty & Wellness |
| Consumer electronics | 1.51× | Technology & Electronics |
| Anti-aging cream | 3.11× | Beauty & Wellness |
| Artificial nails | 3.12× | Beauty & Wellness |
| Nail polish | 3.09× | Beauty & Wellness |
| Pedicure | 3.01× | Beauty & Wellness |
| Nail salon | 3.12× | Beauty & Wellness |
| Manicure | 2.75× | Beauty & Wellness |
| Hair conditioner | 3.11× | Beauty & Wellness |
| Personal care | 1.78× | Health |
| Eyelash | 2.83× | Beauty & Wellness |
| Eyebrow | 2.93× | Beauty & Wellness |
| Hair care | 2.23× | Beauty & Wellness |
| Zadar | 2.12× | Travel & Leisure |
| Sephora | 2.32× | Shopping |
| Makeup Tutorials | 3.05× | Beauty & Wellness |
| Eyelash extensions | 3.09× | Beauty & Wellness |
| Hair straightening | 3.26× | Beauty & Wellness |
| Long hair | 2.97× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.43 |
| Family Orientation | CONSERVATISM | 1.27 |
| Quality Awareness | PREMIUM | 1.22 |
| Price Sensitivity | PREMIUM | 1.21 |
| Luxury Orientation | PREMIUM | 1.21 |
| Creativity | OPEN | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.8% |
| Japan | 6.0% |
| United Kingdom | 4.5% |
See Skin care audiences in other countries
More Skin audiences in Italy
- Skin (14,213,092)
- Anti-aging cream (7,281,903)
- Natural skin care (6,605,504)
- Ageing (4,207,469)
- Dermatology (2,012,983)
Frequently asked questions
How many fans does Skin care have in Italy?
Skin care has an estimated audience of 10,799,396 people in Italy, concentrated in Lombardy and Campania.
What is the gender split and age of Skin care fans?
75.7% of Skin care fans are female, 24.3% are male, with an average age of 44.0 years.
Which brands do Skin care fans like most?
Skin care fans show strongest brand affinity for Nail art (3.36×), Natural skin care (3.69×), and Consumer electronics (1.51×) over the country average.
Where do Skin care fans live in Italy?
Skin care fans in Italy are most concentrated in Lombardy (reach 2,163,577), Campania (reach 1,623,787), and Lazio (reach 1,571,814). These three regions account for the largest share of the active audience.
What other brands do Skin care fans also like?
Beyond Skin care itself, the audience over-indexes on Natural skin care (3.69×), Consumer electronics (1.51×), Anti-aging cream (3.11×), and Artificial nails (3.12×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Skin care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.