Top 38 Skins in Italy
This curated ranking covers the 38 largest skins in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Skin, Skin care and Anti-aging cream lead the list with a combined estimated audience of 32,294,390 people. Across all 38 entries the average audience size is 1,498,227, and the largest, Skin, reaches around 14,213,091 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each skin, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Skin |
14,213,091 | 4.0% | Skin | Beauty & Wellness |
| 2 |  Skin care |
10,799,396 | 3.8% | Skin | Beauty & Wellness |
| 3 |  Anti-aging cream |
7,281,903 | 4.8% | Skin | Beauty & Wellness |
| 4 |  Natural skin care |
6,605,503 | 4.2% | Skin | Beauty & Wellness |
| 5 |  Ageing |
4,207,468 | 3.5% | Skin | Beauty & Wellness |
| 6 |  Dermatology |
2,012,983 | 2.9% | Skin | Beauty & Wellness |
| 7 |  Collagen |
1,923,993 | 2.4% | Skin | Beauty & Wellness |
| 8 |  Lip balm |
1,861,563 | 2.8% | Skin | Beauty & Wellness |
| 9 |  Exfoliation (cosmetology) |
1,788,286 | 4.9% | Skin | Beauty & Wellness |
| 10 |  Scar |
1,079,524 | 3.1% | Skin | Beauty & Wellness |
| 11 |  Cleanser |
935,285 | 1.4% | Skin | Beauty & Wellness |
| 12 |  Deodorant |
772,683 | 1.8% | Skin | Beauty & Wellness |
| 13 |  Hyaluronan |
729,512 | 2.8% | Skin | Beauty & Wellness |
| 14 |  Smoothing |
468,255 | 39.8% | Skin | Beauty & Wellness |
| 15 |  Cream (pharmaceutical) |
460,615 | 2.2% | Skin | Beauty & Wellness |
| 16 |  Eye care professional |
365,553 | 5.1% | Skin | Beauty & Wellness |
| 17 |  Melanin |
292,590 | 1.4% | Skin | Beauty & Wellness |
| 18 |  Lanolin |
289,180 | 8.0% | Skin | Beauty & Wellness |
| 19 |  Melaleuca alternifolia |
159,560 | 47.7% | Skin | Beauty & Wellness |
| 20 |  Acne cosmetica |
143,928 | 4.3% | Skin | Beauty & Wellness |
| 21 |  Retinol |
82,071 | 0.7% | Skin | Beauty & Wellness |
| 22 |  Shea butter |
73,155 | 1.2% | Skin | Beauty & Wellness |
| 23 |  Aftershave |
68,619 | 3.7% | Skin | Beauty & Wellness |
| 24 |  Mehndi Designs |
64,610 | 5.2% | Skin | Beauty & Wellness |
| 25 |  Selenium |
61,681 | 3.3% | Skin | Beauty & Wellness |
| 26 |  Freckle |
48,185 | 0.3% | Skin | Beauty & Wellness |
| 27 |  Pleat |
31,945 | 0.6% | Skin | Beauty & Wellness |
| 28 |  Mask |
25,312 | 5.0% | Skin | Beauty & Wellness |
| 29 |  Oil cleansing method |
24,134 | 11.1% | Skin | Beauty & Wellness |
| 30 |  Bronzing |
19,997 | 1.1% | Skin | Beauty & Wellness |
| 31 |  Benzoic acid |
14,765 | 1.8% | Skin | Beauty & Wellness |
| 32 |  Emu oil |
8,542 | 10.9% | Skin | Beauty & Wellness |
| 33 |  Hand sanitizer |
7,033 | 1.4% | Skin | Beauty & Wellness |
| 34 |  Beauty mark |
5,422 | 0.8% | Skin | Beauty & Wellness |
| 35 |  DDF - Doctors Dermatologic Formula |
3,167 | 10.6% | Skin | Beauty & Wellness |
| 36 |  Arbutin |
1,753 | 0.2% | Skin | Beauty & Wellness |
| 37 |  Facial tissue |
1,324 | 0.1% | Skin | Beauty & Wellness |
| 38 |  Deodoriser |
69 | 0.5% | Skin | Beauty & Wellness |
Frequently asked questions
How is this Top 38 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each skin by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest skin in Italy?
Skin currently leads with an estimated audience of 14,213,091 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.