Top 50 Fragrances in Italy
This curated ranking covers the 50 largest fragrances in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 92 fragrances tracked in Italy, the 50 ranked here account for the largest measured audience reach. Fragrances, Fragrance oil and Parfum lead the list with a combined estimated audience of 20,399,161 people. Across all 50 entries the average audience size is 553,382, and the largest, Fragrances, reaches around 18,741,433 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each fragrances, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Fragrances |
18,741,433 | 5.2% | Fragrances | Beauty & Wellness |
| 2 |  Fragrance oil |
870,586 | 2.5% | Fragrances | Beauty & Wellness |
| 3 |  Parfum |
787,142 | 4.5% | Fragrances | Beauty & Wellness |
| 4 |  Paco Rabanne |
768,077 | 7.7% | Fragrances | Beauty & Wellness |
| 5 |  Montale |
758,420 | 42.5% | Fragrances | Beauty & Wellness |
| 6 |  Acqua di Parma |
693,404 | 15.4% | Fragrances | Beauty & Wellness |
| 7 |  Dior Homme |
416,968 | 7.6% | Fragrances | Beauty & Wellness |
| 8 |  Perfumer |
346,796 | 2.7% | Fragrances | Beauty & Wellness |
| 9 |  Eau de toilette |
334,328 | 2.5% | Fragrances | Beauty & Wellness |
| 10 |  Coco (perfume) |
290,310 | 2.7% | Fragrances | Beauty & Wellness |
| 11 |  Paris Hilton (fragrance) |
285,301 | 2.8% | Fragrances | Beauty & Wellness |
| 12 |  Forever (Mariah Carey fragrance) |
281,213 | 7.0% | Fragrances | Beauty & Wellness |
| 13 |  Thierry Mugler |
239,371 | 9.4% | Fragrances | Beauty & Wellness |
| 14 |  Charlie (fragrance) |
212,850 | 6.7% | Fragrances | Beauty & Wellness |
| 15 |  Serge Lutens |
149,890 | 9.8% | Fragrances | Beauty & Wellness |
| 16 |  Azzaro |
148,466 | 4.7% | Fragrances | Beauty & Wellness |
| 17 |  Fantasy (fragrance) |
132,476 | 1.6% | Fragrances | Beauty & Wellness |
| 18 |  acqua di giò |
132,223 | 3.6% | Fragrances | Beauty & Wellness |
| 19 |  Penhaligon's |
131,451 | 3.8% | Fragrances | Beauty & Wellness |
| 20 | J'Adore (fragrance) |
131,185 | 5.5% | Fragrances | Beauty & Wellness |
| 21 |  Bleu de Chanel |
128,132 | 2.6% | Fragrances | Beauty & Wellness |
| 22 |  Joy (perfume) |
120,505 | 2.5% | Fragrances | Beauty & Wellness |
| 23 |  Light Blue (fragrance) |
118,465 | 5.0% | Fragrances | Beauty & Wellness |
| 24 |  Chanel No. 5 |
117,570 | 3.4% | Fragrances | Beauty & Wellness |
| 25 |  The Merchant of Venice |
108,033 | 34.5% | Fragrances | Beauty & Wellness |
| 26 |  Jo Malone London |
103,353 | 2.7% | Fragrances | Beauty & Wellness |
| 27 |  Roja |
95,862 | 3.8% | Fragrances | Beauty & Wellness |
| 28 |  Coco Mademoiselle |
90,309 | 6.7% | Fragrances | Beauty & Wellness |
| 29 |  Axe |
82,915 | 4.0% | Fragrances | Beauty & Wellness |
| 30 |  Cacharel |
69,792 | 5.5% | Fragrances | Beauty & Wellness |
| 31 |  Eau de Cologne |
69,766 | 1.8% | Fragrances | Beauty & Wellness |
| 32 |  Maison Francis Kurkdjian |
67,918 | 2.3% | Fragrances | Beauty & Wellness |
| 33 |  Believe (fragrance) |
66,537 | 2.8% | Fragrances | Beauty & Wellness |
| 34 |  Clive Christian |
56,087 | 5.1% | Fragrances | Beauty & Wellness |
| 35 |  L'Artisan Parfumeur |
55,783 | 7.0% | Fragrances | Beauty & Wellness |
| 36 |  Lalique |
51,620 | 6.0% | Fragrances | Beauty & Wellness |
| 37 |  Davidoff Cool Water |
50,361 | 5.8% | Fragrances | Beauty & Wellness |
| 38 |  John Varvatos |
50,063 | 3.3% | Fragrances | Beauty & Wellness |
| 39 |  Shalimar (perfume) |
40,877 | 4.7% | Fragrances | Beauty & Wellness |
| 40 |  Nenuco |
40,752 | 7.5% | Fragrances | Beauty & Wellness |
| 41 | Black Star (fragrance) |
34,762 | 4.9% | Fragrances | Beauty & Wellness |
| 42 |  Jean Patou |
33,085 | 17.9% | Fragrances | Beauty & Wellness |
| 43 |  Armani Privè |
29,457 | 99.1% | Fragrances | Beauty & Wellness |
| 44 |  Elixir (perfume) |
23,911 | 1.2% | Fragrances | Beauty & Wellness |
| 45 |  Aramis |
23,832 | 1.6% | Fragrances | Beauty & Wellness |
| 46 |  Flacon |
23,497 | 3.7% | Fragrances | Beauty & Wellness |
| 47 |  Curious (fragrance) |
21,244 | 0.7% | Fragrances | Beauty & Wellness |
| 48 |  L'eau d'Issey |
16,114 | 3.0% | Fragrances | Beauty & Wellness |
| 49 |  Cool Water (perfume) |
13,562 | 3.1% | Fragrances | Beauty & Wellness |
| 50 |  Lacoste Essential |
13,065 | 5.0% | Fragrances | Beauty & Wellness |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each fragrances by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest fragrances in Italy?
Fragrances currently leads with an estimated audience of 18,741,433 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.