Top 50 Cosmetics in Italy
This curated ranking covers the 50 largest cosmetics in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 175 cosmetics tracked in Italy, the 50 ranked here account for the largest measured audience reach. Cosmetics, Permanent makeup and Eyelash lead the list with a combined estimated audience of 41,659,424 people. Across all 50 entries the average audience size is 2,645,350, and the largest, Cosmetics, reaches around 27,137,850 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each cosmetics, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Cosmetics |
27,137,850 | 4.3% | Cosmetics | Beauty & Wellness |
| 2 |  Permanent makeup |
7,382,177 | 6.4% | Cosmetics | Beauty & Wellness |
| 3 |  Eyelash |
7,139,397 | 4.7% | Cosmetics | Beauty & Wellness |
| 4 |  Eyebrow |
6,539,931 | 4.2% | Cosmetics | Beauty & Wellness |
| 5 |  Makeup Tutorials |
5,629,760 | 4.8% | Cosmetics | Beauty & Wellness |
| 6 |  Lipstick |
5,606,057 | 4.0% | Cosmetics | Beauty & Wellness |
| 7 |  Mascara |
4,981,061 | 4.5% | Cosmetics | Beauty & Wellness |
| 8 |  Lip gloss |
4,813,592 | 5.5% | Cosmetics | Beauty & Wellness |
| 9 |  Eye liner |
4,807,554 | 4.3% | Cosmetics | Beauty & Wellness |
| 10 |  Eye shadow |
4,740,562 | 4.1% | Cosmetics | Beauty & Wellness |
| 11 |  Make-up artist |
4,498,551 | 4.3% | Cosmetics | Beauty & Wellness |
| 12 |  Face powder |
4,161,484 | 5.1% | Cosmetics | Beauty & Wellness |
| 13 |  Foundation (cosmetics) |
4,038,423 | 3.7% | Cosmetics | Beauty & Wellness |
| 14 |  Pigment |
3,238,325 | 4.1% | Cosmetics | Beauty & Wellness |
| 15 |  Makeup brush |
3,136,702 | 3.5% | Cosmetics | Beauty & Wellness |
| 16 |  Beauty Makeup |
2,714,865 | 5.1% | Cosmetics | Beauty & Wellness |
| 17 |  Concealer |
2,600,638 | 2.7% | Cosmetics | Beauty & Wellness |
| 18 |  Lancôme |
2,018,904 | 6.7% | Cosmetics | Beauty & Wellness |
| 19 |  Clinique |
1,949,461 | 6.9% | Cosmetics | Beauty & Wellness |
| 20 |  KIKO Milano |
1,944,130 | 17.5% | Cosmetics | Beauty & Wellness |
| 21 |  Charlotte Tilbury |
1,785,766 | 5.4% | Cosmetics | Beauty & Wellness |
| 22 |  Maquillaje Profesional |
1,736,694 | 4.7% | Cosmetics | Beauty & Wellness |
| 23 |  Shiseido |
1,730,003 | 6.7% | Cosmetics | Beauty & Wellness |
| 24 |  Bottega Verde |
1,548,740 | 92.0% | Cosmetics | Beauty & Wellness |
| 25 |  Caudalie |
1,292,905 | 9.5% | Cosmetics | Beauty & Wellness |
| 26 |  CC cream |
1,280,672 | 2.6% | Cosmetics | Beauty & Wellness |
| 27 |  MAC Cosmetics |
1,254,617 | 9.3% | Cosmetics | Beauty & Wellness |
| 28 |  Essence |
1,076,196 | 10.2% | Cosmetics | Beauty & Wellness |
| 29 |  Maybelline |
970,424 | 4.4% | Cosmetics | Beauty & Wellness |
| 30 |  Guerlain |
968,377 | 8.5% | Cosmetics | Beauty & Wellness |
| 31 |  Max Factor |
967,366 | 28.1% | Cosmetics | Beauty & Wellness |
| 32 |  Huda Beauty |
964,336 | 6.0% | Cosmetics | Beauty & Wellness |
| 33 |  Rouge (cosmetics) |
747,323 | 4.3% | Cosmetics | Beauty & Wellness |
| 34 |  Airbrush makeup |
693,780 | 4.8% | Cosmetics | Beauty & Wellness |
| 35 |  Eyes Lips Face |
682,976 | 3.9% | Cosmetics | Beauty & Wellness |
| 36 |  FentyBeauty |
573,564 | 3.7% | Cosmetics | Beauty & Wellness |
| 37 |  BioNike |
568,313 | 84.7% | Cosmetics | Beauty & Wellness |
| 38 |  Nyx |
529,405 | 12.8% | Cosmetics | Beauty & Wellness |
| 39 |  Prosthetic makeup |
523,583 | 4.1% | Cosmetics | Beauty & Wellness |
| 40 |  Lip liner |
466,083 | 3.3% | Cosmetics | Beauty & Wellness |
| 41 |  Eyelid |
424,102 | 2.3% | Cosmetics | Beauty & Wellness |
| 42 |  Avon |
361,108 | 3.1% | Cosmetics | Beauty & Wellness |
| 43 |  Highlighter |
276,444 | 3.9% | Cosmetics | Beauty & Wellness |
| 44 |  Fenty Beauty |
274,940 | 4.9% | Cosmetics | Beauty & Wellness |
| 45 |  Neve Cosmetics |
267,736 | 97.3% | Cosmetics | Beauty & Wellness |
| 46 |  Maquillaje |
259,888 | 3.3% | Cosmetics | Beauty & Wellness |
| 47 |  Primer (cosmetics) |
259,305 | 2.7% | Cosmetics | Beauty & Wellness |
| 48 |  Rimmel |
256,299 | 12.0% | Cosmetics | Beauty & Wellness |
| 49 |  Elizabeth Arden |
225,441 | 3.7% | Cosmetics | Beauty & Wellness |
| 50 |  la prairie |
221,720 | 6.5% | Cosmetics | Beauty & Wellness |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each cosmetics by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest cosmetics in Italy?
Cosmetics currently leads with an estimated audience of 27,137,850 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.