A data profile of the people who buy, follow and care about Lip gloss in Italy — modelled from more than twelve digital signal sources. Lip gloss has an estimated audience of 4,813,592 people in Italy.
The average Lip gloss fan in Italy is 37.8 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Concealer, Eye shadow, Lip, with strongest over-indexing on Concealer (16.03× the country average).
Demographically, the Lip gloss audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Extroversion, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Lip gloss fan in Italy is more female, around 37.8 years old, with strong Extroversion tendencies and a notable affinity for Concealer.
The key figures that characterise the Lip gloss profile in Italy.
78.7% are female, 21.3% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 78.7% |
| Male | 21.3% |
| Average age | 37.8 |
| Estimated audience size | 4,813,592 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Lip gloss audience comes from Italy.
| Country | Share |
|---|---|
| Japan | 20.1% |
| United States | 12.1% |
| Brazil | 6.4% |
Where the Lip gloss audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~700K | 1.32× | |
| 02 | Lombardy | ~1M | 1.29× | |
| 03 | Puglia | ~400K | 1.22× | |
| 04 | Sicilia | ~500K | 1.19× | |
| 05 | Lazio | ~700K | 1.17× | |
| 06 | Trentino-Alto Adige/Südtirol | ~100K | 1.15× | |
| 07 | Veneto | ~400K | 1.09× | |
| 08 | Emilia-Romagna | ~400K | 1.08× | |
| 09 | Calabria | ~200K | 1.03× | |
| 10 | Tuscany | ~300K | 0.99× | |
| 11 | Piedmont | ~300K | 0.97× | |
| 12 | Basilicata | ~40K | 0.97× | |
| 13 | Molise | ~20K | 0.95× | |
| 14 | Aosta Valley | ~10K | 0.95× | |
| 15 | Marche | ~100K | 0.93× | |
| 16 | Friuli-Venezia Giulia | ~80K | 0.93× | |
| 17 | Umbria | ~70K | 0.93× | |
| 18 | Sardinia | ~100K | 0.92× | |
| 19 | Abruzzo | ~90K | 0.90× | |
| 20 | Liguria | ~100K | 0.85× |
The strongest cross-interests of the Lip gloss audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lip balm | Beauty & Wellness | 16.69× | ||
| 02 | Concealer | Beauty & Wellness | 16.03× | ||
| 03 | Epilator | Beauty & Wellness | 15.83× | ||
| 04 | Eye shadow | Beauty & Wellness | 11.62× | ||
| 05 | Lip | Beauty & Wellness | 10.39× | ||
| 06 | Charlotte Tilbury | Beauty & Wellness | 9.90× | ||
| 07 | Foundation (cosmetics) | Beauty & Wellness | 9.85× | ||
| 08 | Makeup brush | Beauty & Wellness | 8.24× | ||
| 09 | Nail salon | Beauty & Wellness | 7.84× | ||
| 10 | Nail polish | Beauty & Wellness | 7.79× | ||
| 11 | Eyelash extensions | Beauty & Wellness | 7.79× | ||
| 12 | Mascara | Beauty & Wellness | 6.81× | ||
| 13 | Eyelash | Beauty & Wellness | 6.59× | ||
| 14 | Eyebrow | Beauty & Wellness | 6.49× | ||
| 15 | Artificial nails | Beauty & Wellness | 6.48× | ||
| 16 | Pedicure | Beauty & Wellness | 6.32× | ||
| 17 | Eye liner | Beauty & Wellness | 6.24× | ||
| 18 | Natural skin care | Beauty & Wellness | 5.95× | ||
| 19 | Nail art | Beauty & Wellness | 5.83× | ||
| 20 | Manicure | Beauty & Wellness | 5.77× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 3.65× | |
| Pet Ownership | JOY | 1.50× | |
| Design Affinity | PREMIUM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.65× | |
| Patriotism | CONSERVATISM | 0.70× | |
| Risk Appetite | THRILL | 0.78× |
Lip gloss has an estimated audience of 4,813,592 people in Italy, concentrated in Lombardy and Campania.
78.7% of Lip gloss fans are female, 21.3% are male, with an average age of 37.8 years.
Lip gloss fans show strongest brand affinity for Concealer (16.03×), Eye shadow (11.62×), and Lip (10.39×) over the country average.
Lip gloss fans in Italy are most concentrated in Lombardy (reach ~1M), Campania (reach ~700K), and Lazio (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Lip gloss itself, the audience over-indexes on Eye shadow (11.62×), Lip (10.39×), Lip balm (16.69×), and Nail polish (7.79×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Lip gloss. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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