Lip gloss Audience in Germany
Lip gloss has an estimated audience of 2,895,592 people in Germany. 80.1% are female, 19.9% are male, average age 35.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Moisturizer, Concealer, Foundation (cosmetics), Lip, Eye shadow.
The average Lip gloss fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Moisturizer, Concealer, Foundation (cosmetics), with strongest over-indexing on Moisturizer (20× the country average). Demographically, the Lip gloss audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Extroversion, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics
Demographics of Lip gloss fans
| Metric | Value |
|---|---|
| Female | 80.1% |
| Male | 19.9% |
| Average age | 35.9 |
| Estimated audience size | 2,895,592 |
Audience persona
The typical Lip gloss fan in Germany is more female, around 35.9 years old, with strong Extroversion tendencies and a notable affinity for Moisturizer.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 758,588 | 1.2× |
| Bayern | 444,210 | 0.95× |
| Baden-Württemberg | 425,658 | 1.08× |
| Niedersachsen | 287,540 | 1.02× |
| Hessen | 254,257 | 1.15× |
| Rheinland-Pfalz | 152,636 | 1.05× |
| Berlin | 129,486 | 1× |
| Sachsen | 125,375 | 0.88× |
| Schleswig-Holstein | 101,824 | 0.98× |
| Brandenburg | 84,422 | 0.94× |
| Hamburg | 72,028 | 1.1× |
| Thüringen | 70,487 | 0.96× |
| Sachsen-Anhalt | 63,132 | 0.84× |
| Mecklenburg-Vorpommern | 44,738 | 0.81× |
| Saarland | 33,002 | 0.93× |
| Bremen | 27,410 | 1.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Moisturizer | 20× | Home & Garden |
| Concealer | 20.41× | Beauty & Wellness |
| Foundation (cosmetics) | 17.76× | Beauty & Wellness |
| Lip | 15.27× | Beauty & Wellness |
| Eye shadow | 14.17× | Beauty & Wellness |
| Lipstick | 13.99× | Beauty & Wellness |
| Mascara | 10.88× | Beauty & Wellness |
| Makeup brush | 12.51× | Beauty & Wellness |
| Face powder | 11.19× | Beauty & Wellness |
| BB cream | 13.89× | Beauty & Wellness |
| Eye liner | 10.56× | Beauty & Wellness |
| CC cream | 14.98× | Beauty & Wellness |
| Harry Potter | 2.84× | Movies & TV |
| Eyelash extensions | 8.15× | Beauty & Wellness |
| Eyelash | 6.7× | Beauty & Wellness |
| Rouge (cosmetics) | 17.97× | Beauty & Wellness |
| Long Lashes | 10× | Beauty & Wellness |
| Body painting | 11.73× | Beauty & Wellness |
| BH Cosmetics | 30.67× | Beauty & Wellness |
| Lip liner | 18.51× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.8 |
| Creativity | OPEN | 1.75 |
| Sustainability | BALANCE | 1.7 |
| Luxury Orientation | PREMIUM | 1.5 |
| Mindfulness | BALANCE | 1.47 |
| Price Sensitivity | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 20.1% |
| United States | 12.1% |
| Brazil | 6.4% |
See Lip gloss audiences in other countries
More Cosmetics audiences in Germany
- Cosmetics (20,134,028)
- Eyelash (4,587,913)
- Permanent makeup (4,582,271)
- Makeup Tutorials (3,724,442)
- Mascara (3,662,873)
Frequently asked questions
How many fans does Lip gloss have in Germany?
Lip gloss has an estimated audience of 2,895,592 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lip gloss fans?
80.1% of Lip gloss fans are female, 19.9% are male, with an average age of 35.9 years.
Which brands do Lip gloss fans like most?
Lip gloss fans show strongest brand affinity for Moisturizer (20×), Concealer (20.41×), and Foundation (cosmetics) (17.76×) over the country average.
Where do Lip gloss fans live in Germany?
Lip gloss fans in Germany are most concentrated in Nordrhein-Westfalen (reach 758,588), Bayern (reach 444,210), and Baden-Württemberg (reach 425,658). These three regions account for the largest share of the active audience.
What other brands do Lip gloss fans also like?
Beyond Lip gloss itself, the audience over-indexes on Concealer (20.41×), Foundation (cosmetics) (17.76×), Lip (15.27×), and Eye shadow (14.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lip gloss. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.