Rascasse Audience Intelligence

Lip gloss Audience in Germany

A data profile of the people who buy, follow and care about Lip gloss in Germany — modelled from more than twelve digital signal sources. Lip gloss has an estimated audience of 2,895,592 people in Germany.

#10among Cosmetics in Germany#1346among Topic in Germany#50in Beauty & Wellness

The average Lip gloss fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Moisturizer, Concealer, Foundation (cosmetics), with strongest over-indexing on Moisturizer (20× the country average).

Demographically, the Lip gloss audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Extroversion, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lip gloss fan in Germany is more female, around 35.9 years old, with strong Extroversion tendencies and a notable affinity for Moisturizer.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lip gloss profile in Germany.

Audience size
2.9M
in Germany
Gender
80.1%♀
19.9% male
Age
35.9
average years
Country rank
#2221
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lip gloss fans

80.1% are female, 19.9% are male, average age 35.9.

Fig. 02

Gender split

80.1%
Female
19.9%
Male
Demographic split for Lip gloss audience in Germany
MetricValue
Female80.1%
Male19.9%
Average age35.9
Estimated audience size2,895,592
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Lip gloss audience in Germany
Age bracketShare%
16-1925%
20-2924%
30-3921%
40-4918%
50+13%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Lip gloss audience comes from Germany.

Worldwide audience distribution share by country for Lip gloss
CountryShare
Japan20.1%
United States12.1%
Brazil6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lip gloss audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lip gloss fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~700K1.16×
02Hessen~200K1.11×
03Bremen~30K1.11×
04Hamburg~70K1.08×
05Baden-Württemberg~400K1.05×
06Rheinland-Pfalz~200K1.05×
07Niedersachsen~300K0.99×
08Saarland~30K0.98×
09Berlin~100K0.97×
10Schleswig-Holstein~100K0.97×
11Thüringen~70K0.97×
12Brandenburg~90K0.95×
13Bayern~400K0.94×
14Sachsen~100K0.90×
15Sachsen-Anhalt~70K0.89×
16Mecklenburg-Vorpommern~50K0.89×
Fig. 06

Affinity by region

Affinity by region — Lip gloss, Germany
0.89×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lip gloss audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lip gloss audience
#·InterestCategoryAffinity×
01BH CosmeticsBeauty & Wellness30.67×
02ConcealerBeauty & Wellness20.41×
03MoisturizerHome & Garden20.00×
04Lip linerBeauty & Wellness18.51×
05Rouge (cosmetics)Beauty & Wellness17.97×
06Foundation (cosmetics)Beauty & Wellness17.76×
07LipBeauty & Wellness15.27×
08CC creamBeauty & Wellness14.98×
09Eye shadowBeauty & Wellness14.17×
10LipstickBeauty & Wellness13.99×
11BB creamBeauty & Wellness13.89×
12Makeup brushBeauty & Wellness12.51×
13Body paintingBeauty & Wellness11.73×
14Face powderBeauty & Wellness11.19×
15MascaraBeauty & Wellness10.88×
16Eye linerBeauty & Wellness10.56×
17Long LashesBeauty & Wellness10.00×
18Eyelash extensionsBeauty & Wellness8.15×
19EyelashBeauty & Wellness6.70×
20Harry PotterMovies & TV2.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lip gloss audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lip gloss audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL4.89×
IndividualismJOY2.40×
Pet OwnershipJOY2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lip gloss audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.42×
Need for SecurityCONSERVATISM0.43×
DIY MentalityTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lip gloss have in Germany?

Lip gloss has an estimated audience of 2,895,592 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Lip gloss fans?

80.1% of Lip gloss fans are female, 19.9% are male, with an average age of 35.9 years.

03

Which brands do Lip gloss fans like most?

Lip gloss fans show strongest brand affinity for Moisturizer (20×), Concealer (20.41×), and Foundation (cosmetics) (17.76×) over the country average.

04

Where do Lip gloss fans live in Germany?

Lip gloss fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Lip gloss fans also like?

Beyond Lip gloss itself, the audience over-indexes on Concealer (20.41×), Foundation (cosmetics) (17.76×), Lip (15.27×), and Eye shadow (14.17×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in Germany

See Lip gloss audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lip gloss. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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