Rascasse Audience Intelligence

Lip liner Audience in Germany

A data profile of the people who buy, follow and care about Lip liner in Germany — modelled from more than twelve digital signal sources. Lip liner has an estimated audience of 533,625 people in Germany.

#34among Cosmetics in Germany#4508among Topic in Germany#176in Beauty & Wellness

The average Lip liner fan in Germany is 29.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Lip gloss, Moisturizer, Eye shadow, with strongest over-indexing on Lip gloss (16.38× the country average).

Demographically, the Lip liner audience skews more female with an average age of 29.8, and over-indexes on personality traits such as Extroversion, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lip liner fan in Germany is more female, around 29.8 years old, with strong Extroversion tendencies and a notable affinity for Lip gloss.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lip liner profile in Germany.

Audience size
534K
in Germany
Gender
83.7%♀
16.3% male
Age
29.8
average years
Country rank
#11137
Topic in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lip liner fans

83.7% are female, 16.3% are male, average age 29.8.

Fig. 02

Gender split

83.7%
Female
16.3%
Male
Demographic split for Lip liner audience in Germany
MetricValue
Female83.7%
Male16.3%
Average age29.8
Estimated audience size533,625
Fig. 03

Age distribution

Ø 29.8
average years
Age distribution of the Lip liner audience in Germany
Age bracketShare%
16-1948%
20-2920%
30-3914%
40-4913%
50+6%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Lip liner audience comes from Germany.

Worldwide audience distribution share by country for Lip liner
CountryShare
Japan25.7%
United States10.0%
Brazil5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lip liner audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lip liner fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.23×
02Bremen~6K1.22×
03Berlin~30K1.10×
04Hamburg~10K1.09×
05Niedersachsen~50K1.06×
06Hessen~40K1.06×
07Baden-Württemberg~80K1.05×
08Rheinland-Pfalz~30K1.05×
09Saarland~7K1.05×
10Schleswig-Holstein~20K0.96×
11Bayern~80K0.93×
12Brandenburg~20K0.93×
13Sachsen-Anhalt~10K0.90×
14Thüringen~10K0.90×
15Sachsen~20K0.86×
16Mecklenburg-Vorpommern~8K0.78×
Fig. 06

Affinity by region

Affinity by region — Lip liner, Germany
0.78×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lip liner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lip liner audience
#·InterestCategoryAffinity×
01Lip glossBeauty & Wellness16.38×
02MoisturizerHome & Garden15.19×
03ConcealerBeauty & Wellness13.90×
04Makeup brushBeauty & Wellness12.75×
05Foundation (cosmetics)Beauty & Wellness12.70×
06Eye shadowBeauty & Wellness12.37×
07Makeup &hairBeauty & Wellness11.96×
08Microblade technologyBusiness & Career11.56×
09Long LashesBeauty & Wellness11.10×
10LipstickBeauty & Wellness10.37×
11Eye linerBeauty & Wellness9.80×
12LipBeauty & Wellness9.44×
13Charlotte TilburyBeauty & Wellness9.28×
14Beauty tipsBeauty & Wellness8.89×
15Beauty MakeupBeauty & Wellness8.23×
16MascaraBeauty & Wellness7.37×
17Eyelash extensionsBeauty & Wellness6.76×
18PaybackShopping6.04×
19Nail artBeauty & Wellness6.01×
20ShoppingShopping2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lip liner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lip liner audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL4.04×
IndividualismJOY2.54×
Price SensitivityPREMIUM1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lip liner audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.34×
PatriotismCONSERVATISM0.41×
DIY MentalityTHRILL0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lip liner have in Germany?

Lip liner has an estimated audience of 533,625 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Lip liner fans?

83.7% of Lip liner fans are female, 16.3% are male, with an average age of 29.8 years.

03

Which brands do Lip liner fans like most?

Lip liner fans show strongest brand affinity for Lip gloss (16.38×), Moisturizer (15.19×), and Eye shadow (12.37×) over the country average.

04

Where do Lip liner fans live in Germany?

Lip liner fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Lip liner fans also like?

Beyond Lip liner itself, the audience over-indexes on Moisturizer (15.19×), Eye shadow (12.37×), Concealer (13.9×), and Foundation (cosmetics) (12.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in Germany

See Lip liner audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lip liner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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