Lip liner Audience in Germany
Lip liner has an estimated audience of 533,625 people in Germany. 83.7% are female, 16.3% are male, average age 29.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Lip gloss, Moisturizer, Eye shadow, Concealer, Foundation (cosmetics).
The average Lip liner fan in Germany is 29.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Lip gloss, Moisturizer, Eye shadow, with strongest over-indexing on Lip gloss (16.38× the country average). Demographically, the Lip liner audience skews more female with an average age of 29.8, and over-indexes on personality traits such as Extroversion, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics
Demographics of Lip liner fans
| Metric | Value |
|---|---|
| Female | 83.7% |
| Male | 16.3% |
| Average age | 29.8 |
| Estimated audience size | 533,625 |
Audience persona
The typical Lip liner fan in Germany is more female, around 29.8 years old, with strong Extroversion tendencies and a notable affinity for Lip gloss.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 155,362 | 1.33× |
| Bayern | 83,425 | 0.97× |
| Baden-Württemberg | 80,950 | 1.11× |
| Niedersachsen | 56,968 | 1.1× |
| Hessen | 44,428 | 1.09× |
| Rheinland-Pfalz | 29,123 | 1.09× |
| Berlin | 27,033 | 1.13× |
| Sachsen | 21,545 | 0.82× |
| Schleswig-Holstein | 18,850 | 0.98× |
| Brandenburg | 14,430 | 0.87× |
| Hamburg | 13,290 | 1.1× |
| Sachsen-Anhalt | 11,543 | 0.83× |
| Thüringen | 10,828 | 0.8× |
| Saarland | 6,932 | 1.06× |
| Bremen | 5,675 | 1.24× |
| Mecklenburg-Vorpommern | 4,661 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lip gloss | 16.38× | Beauty & Wellness |
| Moisturizer | 15.19× | Home & Garden |
| Eye shadow | 12.37× | Beauty & Wellness |
| Concealer | 13.9× | Beauty & Wellness |
| Foundation (cosmetics) | 12.7× | Beauty & Wellness |
| Makeup brush | 12.75× | Beauty & Wellness |
| Lipstick | 10.37× | Beauty & Wellness |
| Lip | 9.44× | Beauty & Wellness |
| Eye liner | 9.8× | Beauty & Wellness |
| Long Lashes | 11.1× | Beauty & Wellness |
| Makeup &hair | 11.96× | Beauty & Wellness |
| Mascara | 7.37× | Beauty & Wellness |
| Charlotte Tilbury | 9.28× | Beauty & Wellness |
| Payback | 6.04× | Shopping |
| Microblade technology | 11.56× | Business & Career |
| Eyelash extensions | 6.76× | Beauty & Wellness |
| Beauty Makeup | 8.23× | Beauty & Wellness |
| Shopping | 2.07× | Shopping |
| Nail art | 6.01× | Beauty & Wellness |
| Beauty tips | 8.89× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.95 |
| Mindfulness | BALANCE | 1.74 |
| Creativity | OPEN | 1.63 |
| Pet Ownership | JOY | 1.62 |
| Design Affinity | PREMIUM | 1.54 |
| Sustainability | BALANCE | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 25.8% |
| United States | 10.0% |
| Brazil | 5.2% |
See Lip liner audiences in other countries
More Cosmetics audiences in Germany
- Cosmetics (20,134,028)
- Eyelash (4,587,913)
- Permanent makeup (4,582,271)
- Makeup Tutorials (3,724,442)
- Mascara (3,662,873)
Frequently asked questions
How many fans does Lip liner have in Germany?
Lip liner has an estimated audience of 533,625 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lip liner fans?
83.7% of Lip liner fans are female, 16.3% are male, with an average age of 29.8 years.
Which brands do Lip liner fans like most?
Lip liner fans show strongest brand affinity for Lip gloss (16.38×), Moisturizer (15.19×), and Eye shadow (12.37×) over the country average.
Where do Lip liner fans live in Germany?
Lip liner fans in Germany are most concentrated in Nordrhein-Westfalen (reach 155,362), Bayern (reach 83,425), and Baden-Württemberg (reach 80,950). These three regions account for the largest share of the active audience.
What other brands do Lip liner fans also like?
Beyond Lip liner itself, the audience over-indexes on Moisturizer (15.19×), Eye shadow (12.37×), Concealer (13.9×), and Foundation (cosmetics) (12.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lip liner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.