Foundation (cosmetics) Audience in Germany
Foundation (cosmetics) has an estimated audience of 2,743,576 people in Germany. 82.1% are female, 17.9% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: BB cream, Concealer, Lip gloss, Face powder, Drop shipping.
The average Foundation (cosmetics) fan in Germany is 36.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include BB cream, Concealer, Lip gloss, with strongest over-indexing on BB cream (42.42× the country average). Demographically, the Foundation (cosmetics) audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Creativity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics
Demographics of Foundation (cosmetics) fans
| Metric | Value |
|---|---|
| Female | 82.1% |
| Male | 17.9% |
| Average age | 36.3 |
| Estimated audience size | 2,743,576 |
Audience persona
The typical Foundation (cosmetics) fan in Germany is more female, around 36.3 years old, with strong Creativity tendencies and a notable affinity for BB cream.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 686,869 | 1.14× |
| Bayern | 450,455 | 1.02× |
| Baden-Württemberg | 373,251 | 1× |
| Niedersachsen | 281,356 | 1.06× |
| Hessen | 244,275 | 1.17× |
| Berlin | 153,143 | 1.25× |
| Rheinland-Pfalz | 131,758 | 0.96× |
| Sachsen | 125,086 | 0.93× |
| Schleswig-Holstein | 93,737 | 0.95× |
| Brandenburg | 76,733 | 0.9× |
| Hamburg | 66,602 | 1.07× |
| Sachsen-Anhalt | 65,129 | 0.92× |
| Thüringen | 62,074 | 0.89× |
| Mecklenburg-Vorpommern | 43,264 | 0.83× |
| Saarland | 27,272 | 0.81× |
| Bremen | 26,071 | 1.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| BB cream | 42.42× | Beauty & Wellness |
| Concealer | 15.77× | Beauty & Wellness |
| Lip gloss | 13.8× | Beauty & Wellness |
| Face powder | 12.27× | Beauty & Wellness |
| Drop shipping | 5.83× | Shopping |
| Moisturizer | 10.98× | Home & Garden |
| Cleanser | 15.59× | Beauty & Wellness |
| Rossmann | 4.29× | Shopping |
| Eye shadow | 9.11× | Beauty & Wellness |
| Mascara | 7.86× | Beauty & Wellness |
| Social shopping | 10.42× | Shopping |
| Boulanger | 17.49× | Shopping |
| Lipstick | 7.22× | Beauty & Wellness |
| Eye liner | 6.85× | Beauty & Wellness |
| Payback | 5.26× | Shopping |
| Eyelash extensions | 6.02× | Beauty & Wellness |
| Breuninger | 3.68× | Fashion & Accessoires |
| Primark | 3.13× | Shopping |
| ICloud | 5.09× | Technology & Electronics |
| Oysho | 6.65× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.84 |
| Sustainability | BALANCE | 1.69 |
| Healthy Lifestyle | BALANCE | 1.55 |
| Extroversion | THRILL | 1.52 |
| Mindfulness | BALANCE | 1.46 |
| Price Sensitivity | PREMIUM | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 18.0% |
| China | 13.2% |
| United States | 10.4% |
See Foundation (cosmetics) audiences in other countries
- Foundation (cosmetics) — United States
- Foundation (cosmetics) — United Kingdom
- Foundation (cosmetics) — France
- Foundation (cosmetics) — Italy
- Foundation (cosmetics) — Spain
- Foundation (cosmetics) — Brazil
- Foundation (cosmetics) — Japan
- Foundation (cosmetics) — South Korea
- Foundation (cosmetics) — India
More Cosmetics audiences in Germany
- Cosmetics (20,134,028)
- Eyelash (4,587,913)
- Permanent makeup (4,582,271)
- Makeup Tutorials (3,724,442)
- Mascara (3,662,873)
Frequently asked questions
How many fans does Foundation (cosmetics) have in Germany?
Foundation (cosmetics) has an estimated audience of 2,743,576 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Foundation (cosmetics) fans?
82.1% of Foundation (cosmetics) fans are female, 17.9% are male, with an average age of 36.3 years.
Which brands do Foundation (cosmetics) fans like most?
Foundation (cosmetics) fans show strongest brand affinity for BB cream (42.42×), Concealer (15.77×), and Lip gloss (13.8×) over the country average.
Where do Foundation (cosmetics) fans live in Germany?
Foundation (cosmetics) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 686,869), Bayern (reach 450,455), and Baden-Württemberg (reach 373,251). These three regions account for the largest share of the active audience.
What other brands do Foundation (cosmetics) fans also like?
Beyond Foundation (cosmetics) itself, the audience over-indexes on Concealer (15.77×), Lip gloss (13.8×), Face powder (12.27×), and Drop shipping (5.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Foundation (cosmetics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.