A data profile of the people who buy, follow and care about Foundation (cosmetics) in Brazil — modelled from more than twelve digital signal sources. Foundation (cosmetics) has an estimated audience of 5,086,842 people in Brazil.
The average Foundation (cosmetics) fan in Brazil is 38.7 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include BB cream, Lip gloss, Eye liner, with strongest over-indexing on BB cream (38.63× the country average).
Demographically, the Foundation (cosmetics) audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Sustainability, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Foundation (cosmetics) fan in Brazil is more female, around 38.7 years old, with strong Sustainability tendencies and a notable affinity for BB cream.
The key figures that characterise the Foundation (cosmetics) profile in Brazil.
85.7% are female, 14.3% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 85.7% |
| Male | 14.3% |
| Average age | 38.7 |
| Estimated audience size | 5,086,842 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Foundation (cosmetics) audience comes from Brazil.
| Country | Share |
|---|---|
| Japan | 18.0% |
| China | 13.2% |
| United States | 10.4% |
Where the Foundation (cosmetics) audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~100K | 1.28× | |
| 02 | Paraíba | ~100K | 1.21× | |
| 03 | Rio Grande do Norte | ~100K | 1.16× | |
| 04 | Pernambuco | ~300K | 1.15× | |
| 05 | Sergipe | ~60K | 1.13× | |
| 06 | Rio de Janeiro | ~500K | 1.12× | |
| 07 | São Paulo | ~1.5M | 1.05× | |
| 08 | Rio Grande do Sul | ~300K | 1.02× | |
| 09 | Santa Catarina | ~200K | 1.02× | |
| 10 | Piauí | ~70K | 1.02× | |
| 11 | Minas Gerais | ~500K | 1.01× | |
| 12 | Alagoas | ~70K | 1.00× | |
| 13 | Mato Grosso do Sul | ~70K | 1.00× | |
| 14 | Roraima | ~10K | 0.99× | |
| 15 | Espírito Santo | ~100K | 0.98× | |
| 16 | Rondônia | ~40K | 0.98× | |
| 17 | Ceará | ~200K | 0.96× | |
| 18 | Goiás | ~200K | 0.96× | |
| 19 | Amapá | ~20K | 0.95× | |
| 20 | Bahia | ~300K | 0.94× | |
| 21 | Amazonas | ~80K | 0.94× | |
| 22 | Pará | ~200K | 0.93× | |
| 23 | Maranhão | ~100K | 0.93× | |
| 24 | Paraná | ~300K | 0.92× | |
| 25 | Acre | ~20K | 0.92× | |
| 26 | Tocantins | ~30K | 0.86× | |
| 27 | Mato Grosso | ~80K | 0.85× |
The strongest cross-interests of the Foundation (cosmetics) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BB cream | Beauty & Wellness | 38.63× | ||
| 02 | Lip balm | Beauty & Wellness | 25.41× | ||
| 03 | CC cream | Beauty & Wellness | 22.72× | ||
| 04 | Lip gloss | Beauty & Wellness | 19.11× | ||
| 05 | Eyelash extensions | Beauty & Wellness | 18.70× | ||
| 06 | Eye liner | Beauty & Wellness | 17.42× | ||
| 07 | Lip liner | Beauty & Wellness | 15.45× | ||
| 08 | Concealer | Beauty & Wellness | 9.10× | ||
| 09 | Eye shadow | Beauty & Wellness | 9.01× | ||
| 10 | Artificial nails | Beauty & Wellness | 7.20× | ||
| 11 | Permanent makeup | Beauty & Wellness | 6.96× | ||
| 12 | Bioderma | Beauty & Wellness | 6.68× | ||
| 13 | Hair iron | Beauty & Wellness | 5.46× | ||
| 14 | Nail salon | Beauty & Wellness | 4.90× | ||
| 15 | Natural skin care | Beauty & Wellness | 4.87× | ||
| 16 | Anti-aging cream | Beauty & Wellness | 4.60× | ||
| 17 | Hair conditioner | Beauty & Wellness | 4.31× | ||
| 18 | Beauty salons | Beauty & Wellness | 2.51× | ||
| 19 | Personal care | Health | 2.42× | ||
| 20 | Internet & Social Media | 2.00× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.05× | |
| Creativity | OPEN | 1.94× | |
| Community Orientation | OPEN | 1.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.52× | |
| Spirituality | BALANCE | 0.83× | |
| Tradition | CONSERVATISM | 0.83× |
Foundation (cosmetics) has an estimated audience of 5,086,842 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
85.7% of Foundation (cosmetics) fans are female, 14.3% are male, with an average age of 38.7 years.
Foundation (cosmetics) fans show strongest brand affinity for BB cream (38.63×), Lip gloss (19.11×), and Eye liner (17.42×) over the country average.
Foundation (cosmetics) fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Rio de Janeiro (reach ~500K), and Minas Gerais (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Foundation (cosmetics) itself, the audience over-indexes on Lip gloss (19.11×), Eye liner (17.42×), Eyelash extensions (18.7×), and Lip balm (25.41×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Foundation (cosmetics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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