A data profile of the people who buy, follow and care about Artificial nails in Brazil — modelled from more than twelve digital signal sources. Artificial nails has an estimated audience of 5,476,827 people in Brazil.
The average Artificial nails fan in Brazil is 37.6 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Shellac, Nail art, Nail polish, with strongest over-indexing on Shellac (46.08× the country average).
Demographically, the Artificial nails audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Extroversion, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Artificial nails fan in Brazil is more female, around 37.6 years old, with strong Extroversion tendencies and a notable affinity for Shellac.
The key figures that characterise the Artificial nails profile in Brazil.
84.9% are female, 15.1% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 84.9% |
| Male | 15.1% |
| Average age | 37.6 |
| Estimated audience size | 5,476,827 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 15% |
of the worldwide Artificial nails audience comes from Brazil.
| Country | Share |
|---|---|
| Japan | 15.9% |
| United States | 14.0% |
| Italy | 6.5% |
Where the Artificial nails audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Piauí | ~80K | 1.04× | |
| 02 | Amazonas | ~100K | 1.03× | |
| 03 | Paraná | ~300K | 1.02× | |
| 04 | Pernambuco | ~300K | 1.02× | |
| 05 | Mato Grosso | ~100K | 1.02× | |
| 06 | Tocantins | ~40K | 1.02× | |
| 07 | Santa Catarina | ~300K | 1.01× | |
| 08 | Federal District | ~90K | 1.01× | |
| 09 | Alagoas | ~80K | 1.01× | |
| 10 | Minas Gerais | ~600K | 1.00× | |
| 11 | Rio de Janeiro | ~500K | 1.00× | |
| 12 | Bahia | ~400K | 1.00× | |
| 13 | Ceará | ~200K | 1.00× | |
| 14 | Goiás | ~200K | 1.00× | |
| 15 | Maranhão | ~100K | 1.00× | |
| 16 | Paraíba | ~100K | 1.00× | |
| 17 | Rio Grande do Norte | ~90K | 1.00× | |
| 18 | Rio Grande do Sul | ~300K | 0.99× | |
| 19 | São Paulo | ~1.5M | 0.96× | |
| 20 | Roraima | 0.00× | ||
| 21 | Pará | 0.00× | ||
| 22 | Sergipe | 0.00× | ||
| 23 | Mato Grosso do Sul | 0.00× | ||
| 24 | Amapá | 0.00× | ||
| 25 | Rondônia | 0.00× | ||
| 26 | Acre | 0.00× | ||
| 27 | Espírito Santo | 0.00× |
The strongest cross-interests of the Artificial nails audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shellac | Beauty & Wellness | 46.08× | ||
| 02 | Nail clipper | Beauty & Wellness | 27.30× | ||
| 03 | Pretty Nails | Beauty & Wellness | 26.27× | ||
| 04 | Nail art | Beauty & Wellness | 22.21× | ||
| 05 | Eyelash extensions | Beauty & Wellness | 21.54× | ||
| 06 | Nail salon | Beauty & Wellness | 19.54× | ||
| 07 | Nail polish | Beauty & Wellness | 17.86× | ||
| 08 | Nail file | Beauty & Wellness | 17.68× | ||
| 09 | Pedicure | Beauty & Wellness | 16.17× | ||
| 10 | Glass fiber | Technology & Electronics | 13.57× | ||
| 11 | Manicure & Pedicure | Beauty & Wellness | 11.24× | ||
| 12 | Permanent makeup | Beauty & Wellness | 10.72× | ||
| 13 | Eyelash | Beauty & Wellness | 10.46× | ||
| 14 | Manicure | Beauty & Wellness | 10.20× | ||
| 15 | Foundation (cosmetics) | Beauty & Wellness | 7.20× | ||
| 16 | Eye liner | Beauty & Wellness | 6.83× | ||
| 17 | Eye shadow | Beauty & Wellness | 6.70× | ||
| 18 | Waxing | Beauty & Wellness | 6.68× | ||
| 19 | Mascara | Beauty & Wellness | 6.33× | ||
| 20 | Eyebrow | Beauty & Wellness | 6.31× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.25× | |
| Price Sensitivity | PREMIUM | 2.14× | |
| Creativity | OPEN | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.44× | |
| Risk Appetite | THRILL | 0.50× | |
| Patriotism | CONSERVATISM | 0.59× |
Artificial nails has an estimated audience of 5,476,827 people in Brazil, concentrated in São Paulo and Minas Gerais.
84.9% of Artificial nails fans are female, 15.1% are male, with an average age of 37.6 years.
Artificial nails fans show strongest brand affinity for Shellac (46.08×), Nail art (22.21×), and Nail polish (17.86×) over the country average.
Artificial nails fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~600K), and Rio de Janeiro (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Artificial nails itself, the audience over-indexes on Nail art (22.21×), Nail polish (17.86×), Nail salon (19.54×), and Eyelash extensions (21.54×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Artificial nails. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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