A data profile of the people who buy, follow and care about Pedicure in Brazil — modelled from more than twelve digital signal sources. Pedicure has an estimated audience of 5,972,039 people in Brazil.
The average Pedicure fan in Brazil is 38.7 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Venicci, Women's clothing, Sun, with strongest over-indexing on Venicci (1898.7× the country average).
Demographically, the Pedicure audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Design Affinity, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Pedicure fan in Brazil is more female, around 38.7 years old, with strong Design Affinity tendencies and a notable affinity for Venicci.
The key figures that characterise the Pedicure profile in Brazil.
83.5% are female, 16.5% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 83.5% |
| Male | 16.5% |
| Average age | 38.7 |
| Estimated audience size | 5,972,039 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Pedicure audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 14.4% |
| Japan | 10.7% |
| Italy | 5.7% |
Where the Pedicure audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Amazonas | ~200K | 1.67× | |
| 02 | Roraima | ~20K | 1.28× | |
| 03 | Mato Grosso do Sul | ~100K | 1.16× | |
| 04 | Rondônia | ~50K | 1.07× | |
| 05 | Santa Catarina | ~300K | 1.06× | |
| 06 | Goiás | ~200K | 1.06× | |
| 07 | Pará | ~200K | 1.05× | |
| 08 | Amapá | ~20K | 1.04× | |
| 09 | Acre | ~20K | 1.04× | |
| 10 | Maranhão | ~200K | 1.02× | |
| 11 | Alagoas | ~90K | 1.02× | |
| 12 | Paraíba | ~100K | 1.01× | |
| 13 | Piauí | ~80K | 0.95× | |
| 14 | Tocantins | ~40K | 0.94× | |
| 15 | Rio Grande do Sul | ~300K | 0.93× | |
| 16 | Paraná | ~300K | 0.91× | |
| 17 | São Paulo | ~1.5M | 0.90× | |
| 18 | Pernambuco | ~200K | 0.90× | |
| 19 | Rio de Janeiro | ~500K | 0.89× | |
| 20 | Mato Grosso | ~100K | 0.89× | |
| 21 | Rio Grande do Norte | ~90K | 0.88× | |
| 22 | Federal District | ~90K | 0.87× | |
| 23 | Sergipe | ~50K | 0.87× | |
| 24 | Espírito Santo | ~100K | 0.86× | |
| 25 | Ceará | ~200K | 0.85× | |
| 26 | Bahia | ~300K | 0.82× | |
| 27 | Minas Gerais | ~500K | 0.74× |
The strongest cross-interests of the Pedicure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Venicci | Kids & Family | 1898.70× | ||
| 02 | Health And Beauty | Beauty & Wellness | 3.24× | ||
| 03 | Makeup Tutorials | Beauty & Wellness | 2.79× | ||
| 04 | Artificial nails | Beauty & Wellness | 2.63× | ||
| 05 | Mascara | Beauty & Wellness | 2.56× | ||
| 06 | Anti-aging cream | Beauty & Wellness | 2.27× | ||
| 07 | Sun | Travel & Leisure | 1.82× | ||
| 08 | Parent | Kids & Family | 1.69× | ||
| 09 | Trousers | Fashion & Accessoires | 1.67× | ||
| 10 | Arezzo | Travel & Leisure | 1.66× | ||
| 11 | Summer | Travel & Leisure | 1.66× | ||
| 12 | Candy | Food & Beverages | 1.64× | ||
| 13 | Swimming pool | Sports | 1.64× | ||
| 14 | Women's clothing | Fashion & Accessoires | 1.62× | ||
| 15 | Men's clothing | Fashion & Accessoires | 1.62× | ||
| 16 | Magazine Luiza | Shopping | 1.60× | ||
| 17 | Confectionery | Food & Beverages | 1.56× | ||
| 18 | Cake | Food & Beverages | 1.55× | ||
| 19 | Handicraft | Home & Garden | 1.53× | ||
| 20 | O Boticário | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.28× | |
| Pet Ownership | JOY | 1.14× | |
| Luxury Orientation | PREMIUM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.54× | |
| Need for Security | CONSERVATISM | 0.58× | |
| Convenience Orientation | PREMIUM | 0.61× |
Pedicure has an estimated audience of 5,972,039 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
83.5% of Pedicure fans are female, 16.5% are male, with an average age of 38.7 years.
Pedicure fans show strongest brand affinity for Venicci (1898.7×), Women's clothing (1.62×), and Sun (1.82×) over the country average.
Pedicure fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Rio de Janeiro (reach ~500K), and Minas Gerais (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Pedicure itself, the audience over-indexes on Women's clothing (1.62×), Sun (1.82×), Men's clothing (1.62×), and Candy (1.64×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Pedicure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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