A data profile of the people who buy, follow and care about Anti-aging cream in Brazil — modelled from more than twelve digital signal sources. Anti-aging cream has an estimated audience of 7,930,182 people in Brazil.
Anti-aging cream has an estimated audience of 7,930,182 people in Brazil. 86.1% are female, 13.9% are male, average age 44.7. Top brand affinities: Facial, Cetaphil, Bioderma, Moisturizer, Foundation (cosmetics).
Top brand affinities include Facial, Cetaphil, Bioderma, with strongest over-indexing on Facial (5.51× the country average).
Demographically, the Anti-aging cream audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Price Sensitivity, Sustainability.
The typical Anti-aging cream fan in Brazil is more female, around 44.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Facial.
The key figures that characterise the Anti-aging cream profile in Brazil.
86.1% are female, 13.9% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 86.1% |
| Male | 13.9% |
| Average age | 44.7 |
| Estimated audience size | 7,930,182 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 31% |
of the worldwide Anti-aging cream audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 13.3% |
| Japan | 9.5% |
| China | 6.6% |
The strongest cross-interests of the Anti-aging cream audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cetaphil | Beauty & Wellness | 7.84× | ||
| 02 | Shiseido | Beauty & Wellness | 7.67× | ||
| 03 | Eucerin | Beauty & Wellness | 7.36× | ||
| 04 | Bioderma | Beauty & Wellness | 6.65× | ||
| 05 | SkinCeuticals | Beauty & Wellness | 6.12× | ||
| 06 | Facial | Beauty & Wellness | 5.51× | ||
| 07 | Moisturizer | Home & Garden | 5.24× | ||
| 08 | Exfoliation (cosmetology) | Beauty & Wellness | 5.22× | ||
| 09 | L'Oréal Professionnel | Beauty & Wellness | 5.08× | ||
| 10 | Sunscreen | Beauty & Wellness | 4.82× | ||
| 11 | Kérastase | Beauty & Wellness | 4.82× | ||
| 12 | Foundation (cosmetics) | Beauty & Wellness | 4.60× | ||
| 13 | Eyelash extensions | Beauty & Wellness | 4.08× | ||
| 14 | Wella | Beauty & Wellness | 4.03× | ||
| 15 | Eye liner | Beauty & Wellness | 3.55× | ||
| 16 | Keratin | Beauty & Wellness | 3.49× | ||
| 17 | Natural skin care | Beauty & Wellness | 3.37× | ||
| 18 | Long hair | Beauty & Wellness | 3.32× | ||
| 19 | Eye shadow | Beauty & Wellness | 3.14× | ||
| 20 | Arezzo | Travel & Leisure | 2.29× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.41× | |
| Sustainability | BALANCE | 1.32× | |
| Indulgence | JOY | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.35× | |
| Need for Security | CONSERVATISM | 0.44× | |
| Risk Appetite | THRILL | 0.46× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Anti-aging cream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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