Rascasse Audience Intelligence

Keratin Audience in Brazil

Name: Keratin — Brazil
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Keratin in Brazil — modelled from more than twelve digital signal sources. Keratin has an estimated audience of 5,568,297 people in Brazil.

#7among Hair in Brazil #805among Topic in Brazil #36in Beauty & Wellness

The average Keratin fan in Brazil is 38.5 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Keratin profile in Brazil.

Audience size

5.6M

in Brazil

Gender

86.7%♀

13.3% male

Age

38.5

average years

Country rank

#1182

Topic in Brazil

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Keratin fans

86.7% are female, 13.3% are male, average age 38.5.

Fig. 02

Gender split

86.7%

Female

13.3%

Male

Demographic split for Keratin audience in Brazil
Metric	Value
Female	86.7%
Male	13.3%
Average age	38.5
Estimated audience size	5,568,297

Fig. 03

Age distribution

Age distribution of the Keratin audience in Brazil
Age bracket	Share	%
16-19		17%
20-29		24%
30-39		23%
40-49		20%
50+		16%

Fig. 04

Worldwide distribution

5.3%

of the worldwide Keratin audience comes from Brazil.

Worldwide audience distribution share by country for Keratin
Country	Share
United States	18.4%
Japan	12.8%
Brazil	5.3%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Keratin audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Keratin fans by region: top regions in Brazil
#	Region	Reach	×
01	Roraima	~20K	1.21×
02	Acre	~20K	1.13×
03	Amapá	~20K	1.12×
04	Sergipe	~60K	1.02×
05	Tocantins	~40K	1.01×
06	Rondônia	~50K	1.00×
07	Mato Grosso do Sul	~80K	0.99×
08	Rio Grande do Norte	~90K	0.97×
09	São Paulo	~1.5M	0.96×
10	Goiás	~200K	0.96×
11	Mato Grosso	~100K	0.96×
12	Federal District	~90K	0.96×
13	Alagoas	~80K	0.96×
14	Piauí	~70K	0.96×
15	Minas Gerais	~500K	0.95×
16	Paraíba	~100K	0.95×
17	Amazonas	~90K	0.95×
18	Bahia	~300K	0.94×
19	Maranhão	~100K	0.94×
20	Espírito Santo	~100K	0.94×
21	Pernambuco	~200K	0.93×
22	Pará	~200K	0.92×
23	Santa Catarina	~200K	0.91×
24	Paraná	~300K	0.90×
25	Rio Grande do Sul	~300K	0.90×
26	Rio de Janeiro	~500K	0.89×
27	Ceará	~200K	0.88×

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair audiences in Brazil

Hair products (18,052,287)
Hair care (10,563,061)
Hair coloring (9,429,616)
Shampoo (8,821,530)
Hair conditioner (7,463,798)

See Keratin audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Keratin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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