Rascasse Audience Intelligence

Keratin Audience in Spain

Name: Keratin — Spain
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Keratin in Spain — modelled from more than twelve digital signal sources. Keratin has an estimated audience of 2,703,529 people in Spain.

#6among Hair in Spain #928among Topic in Spain #37in Beauty & Wellness

The average Keratin fan in Spain is 42.2 years old, more female, and lives primarily in Catalonia.

The audience is concentrated in Catalonia, Andalusia, Community of Madrid.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Keratin profile in Spain.

Audience size

2.7M

in Spain

Gender

82.7%♀

17.3% male

Age

42.2

average years

Country rank

#1403

Topic in Spain

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Keratin fans

82.7% are female, 17.3% are male, average age 42.2.

Fig. 02

Gender split

82.7%

Female

17.3%

Male

Demographic split for Keratin audience in Spain
Metric	Value
Female	82.7%
Male	17.3%
Average age	42.2
Estimated audience size	2,703,529

Fig. 03

Age distribution

Age distribution of the Keratin audience in Spain
Age bracket	Share	%
16-19		12%
20-29		17%
30-39		20%
40-49		27%
50+		24%

Fig. 04

Worldwide distribution

2.6%

of the worldwide Keratin audience comes from Spain.

Worldwide audience distribution share by country for Keratin
Country	Share
United States	18.4%
Japan	12.8%
Brazil	5.3%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Keratin audience in Spain is strongest.

Fig. 05

Top regions by affinity

Keratin fans by region: top regions in Spain
#	Region	Reach	×
01	Balearic Islands	~100K	1.38×
02	Canary Islands	~200K	1.32×
03	Region of Murcia	~100K	1.21×
04	Comunidad Valenciana	~400K	1.20×
05	Catalonia	~600K	1.15×
06	La Rioja	~20K	1.06×
07	Andalusia	~600K	1.04×
08	Navarre	~30K	0.98×
09	Cantabria	~30K	0.97×
10	Extremadura	~60K	0.96×
11	Aragon	~70K	0.94×
12	Principality of Asturias	~60K	0.94×
13	Castilla-La Mancha	~100K	0.93×
14	Community of Madrid	~400K	0.92×
15	Castile and León	~100K	0.89×
16	Basque Autonomous Country	~90K	0.89×
17	Galicia	~100K	0.88×

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair audiences in Spain

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Hair care (6,142,050)
Hair coloring (3,357,560)
Hair follicle (3,340,012)
Shampoo (3,132,090)

See Keratin audiences in other countries

How to read this data

Audience size is the estimated number of people in Spain who actively search for Keratin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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