A data profile of the people who buy, follow and care about Hair care in Spain — modelled from more than twelve digital signal sources. Hair care has an estimated audience of 6,142,050 people in Spain.
The average Hair care fan in Spain is 45.5 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Personal care, Maquillaje Profesional, Stradivarius, with strongest over-indexing on Personal care (1.76× the country average).
Demographically, the Hair care audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Design Affinity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Hair care fan in Spain is more female, around 45.5 years old, with strong Design Affinity tendencies and a notable affinity for Personal care.
The key figures that characterise the Hair care profile in Spain.
78.0% are female, 22.0% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 78.0% |
| Male | 22.0% |
| Average age | 45.5 |
| Estimated audience size | 6,142,050 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 33% |
of the worldwide Hair care audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.3% |
| Japan | 6.7% |
| Italy | 4.9% |
Where the Hair care audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~50K | 1.17× | |
| 02 | Catalonia | ~1.5M | 1.14× | |
| 03 | Comunidad Valenciana | ~700K | 1.03× | |
| 04 | Region of Murcia | ~200K | 1.03× | |
| 05 | Cantabria | ~80K | 1.03× | |
| 06 | Navarre | ~80K | 1.02× | |
| 07 | Extremadura | ~100K | 1.00× | |
| 08 | Balearic Islands | ~200K | 0.99× | |
| 09 | Community of Madrid | ~1M | 0.98× | |
| 10 | Principality of Asturias | ~100K | 0.97× | |
| 11 | Canary Islands | ~300K | 0.96× | |
| 12 | Aragon | ~200K | 0.96× | |
| 13 | Castilla-La Mancha | ~200K | 0.95× | |
| 14 | Castile and León | ~300K | 0.94× | |
| 15 | Basque Autonomous Country | ~200K | 0.92× | |
| 16 | Andalusia | ~1M | 0.91× | |
| 17 | Galicia | ~300K | 0.91× |
The strongest cross-interests of the Hair care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Manicure & Pedicure | Beauty & Wellness | 3.01× | ||
| 02 | Hygiene | Beauty & Wellness | 2.65× | ||
| 03 | Hair coloring | Beauty & Wellness | 2.50× | ||
| 04 | Nail salon | Beauty & Wellness | 2.43× | ||
| 05 | Organic product | Food & Beverages | 2.41× | ||
| 06 | Natural skin care | Beauty & Wellness | 2.40× | ||
| 07 | Eyebrow | Beauty & Wellness | 2.39× | ||
| 08 | Maquillaje Profesional | Beauty & Wellness | 2.38× | ||
| 09 | Anti-aging cream | Beauty & Wellness | 2.18× | ||
| 10 | Pedicure | Beauty & Wellness | 2.16× | ||
| 11 | Manicure | Beauty & Wellness | 2.09× | ||
| 12 | Sephora | Shopping | 1.97× | ||
| 13 | Natural product | Food & Beverages | 1.96× | ||
| 14 | Stradivarius | Shopping | 1.95× | ||
| 15 | Skin care | Beauty & Wellness | 1.95× | ||
| 16 | Hairstyle | Beauty & Wellness | 1.81× | ||
| 17 | Oysho | Fashion & Accessoires | 1.79× | ||
| 18 | Personal care | Health | 1.76× | ||
| 19 | Primark | Shopping | 1.76× | ||
| 20 | Moda Feminina | Fashion & Accessoires | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.25× | |
| Extroversion | THRILL | 1.23× | |
| Pet Ownership | JOY | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.51× | |
| Need for Security | CONSERVATISM | 0.62× | |
| Career Orientation | POWER | 0.78× |
Hair care has an estimated audience of 6,142,050 people in Spain, concentrated in Catalonia and Andalusia.
78.0% of Hair care fans are female, 22.0% are male, with an average age of 45.5 years.
Hair care fans show strongest brand affinity for Personal care (1.76×), Maquillaje Profesional (2.38×), and Stradivarius (1.95×) over the country average.
Hair care fans in Spain are most concentrated in Catalonia (reach ~1.5M), Andalusia (reach ~1M), and Community of Madrid (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Hair care itself, the audience over-indexes on Maquillaje Profesional (2.38×), Stradivarius (1.95×), Organic product (2.41×), and Natural skin care (2.4×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Hair care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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