Hair care Audience in Canada
Hair care has an estimated audience of 4,162,137 people in Canada. 77.3% are female, 22.7% are male, average age 40.4. Top regions: Ontario, Alberta, British Columbia. Top brand affinities: Sephora, Hair Extensions, Skin care, Curly Hair, Makeup Tutorials.
The average Hair care fan in Canada is 40.4 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Alberta, British Columbia. Top brand affinities include Sephora, Hair Extensions, Skin care, with strongest over-indexing on Sephora (2.16× the country average). Demographically, the Hair care audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Hair
Demographics of Hair care fans
| Metric | Value |
|---|---|
| Female | 77.3% |
| Male | 22.7% |
| Average age | 40.4 |
| Estimated audience size | 4,162,137 |
Audience persona
The typical Hair care fan in Canada is more female, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Sephora.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,439,782 | 1.4× |
| Alberta | 765,289 | 1.49× |
| British Columbia | 626,602 | 1.01× |
| Quebec | 580,664 | 0.58× |
| Manitoba | 152,339 | 0.98× |
| Saskatchewan | 134,251 | 1.02× |
| Nova Scotia | 116,944 | 0.94× |
| New Brunswick | 95,945 | 1.0× |
| Newfoundland and Labrador | 58,200 | 0.92× |
| Prince Edward Island | 19,824 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sephora | 2.16× | Shopping |
| Hair Extensions | 3.82× | Beauty & Wellness |
| Skin care | 2.11× | Beauty & Wellness |
| Curly Hair | 3.54× | Beauty & Wellness |
| Makeup Tutorials | 3.22× | Beauty & Wellness |
| Personal care | 1.87× | Health |
| Aritzia | 1.86× | Fashion & Accessoires |
| Hygiene | 2.52× | Beauty & Wellness |
| Lace wig | 3.06× | Beauty & Wellness |
| Hairstyle | 1.85× | Beauty & Wellness |
| Natural product | 2.21× | Food & Beverages |
| Long hair | 3.19× | Beauty & Wellness |
| Old Navy | 1.66× | Fashion & Accessoires |
| Natural skin care | 2.61× | Beauty & Wellness |
| Eyelash | 2.75× | Beauty & Wellness |
| Beauty salons | 1.57× | Beauty & Wellness |
| Nail polish | 3.32× | Beauty & Wellness |
| Hair straightening | 2.97× | Beauty & Wellness |
| Self care | 1.78× | Health |
| Hair conditioner | 2.79× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.15 |
| Spirituality | BALANCE | 1.73 |
| Individualism | JOY | 1.3 |
| Early Adopter Mentality | POWER | 1.18 |
| Travelling | THRILL | 1.06 |
| Design Affinity | PREMIUM | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.3% |
| Japan | 6.7% |
| Italy | 4.9% |
See Hair care audiences in other countries
More Hair audiences in Canada
- Hair products (8,913,706)
- Hair follicle (2,581,964)
- Shampoo (2,547,913)
- Hair coloring (2,489,044)
- Hair conditioner (2,067,029)
Frequently asked questions
How many fans does Hair care have in Canada?
Hair care has an estimated audience of 4,162,137 people in Canada, concentrated in Ontario and Alberta.
What is the gender split and age of Hair care fans?
77.3% of Hair care fans are female, 22.7% are male, with an average age of 40.4 years.
Which brands do Hair care fans like most?
Hair care fans show strongest brand affinity for Sephora (2.16×), Hair Extensions (3.82×), and Skin care (2.11×) over the country average.
Where do Hair care fans live in Canada?
Hair care fans in Canada are most concentrated in Ontario (reach 2,439,782), Alberta (reach 765,289), and British Columbia (reach 626,602). These three regions account for the largest share of the active audience.
What other brands do Hair care fans also like?
Beyond Hair care itself, the audience over-indexes on Hair Extensions (3.82×), Skin care (2.11×), Curly Hair (3.54×), and Makeup Tutorials (3.22×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Hair care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.