Sephora Audience in Canada
Sephora has an estimated audience of 7,444,308 people in Canada. 76.1% are female, 23.9% are male, average age 36.8. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Aritzia, Old Navy, Skin care, Shoppers Drug Mart, H&M.
The average Sephora fan in Canada is 36.8 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Aritzia, Old Navy, Skin care, with strongest over-indexing on Aritzia (2.42× the country average). Demographically, the Sephora audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Drugstore
Demographics of Sephora fans
| Metric | Value |
|---|---|
| Female | 76.1% |
| Male | 23.9% |
| Average age | 36.8 |
| Estimated audience size | 7,444,308 |
Audience persona
The typical Sephora fan in Canada is more female, around 36.8 years old, with strong Patriotism tendencies and a notable affinity for Aritzia.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,538,104 | 1.46× |
| Quebec | 2,288,253 | 1.28× |
| British Columbia | 1,559,024 | 1.4× |
| Alberta | 1,070,627 | 1.17× |
| Manitoba | 262,731 | 0.94× |
| Saskatchewan | 210,448 | 0.89× |
| Nova Scotia | 184,254 | 0.83× |
| New Brunswick | 129,212 | 0.75× |
| Newfoundland and Labrador | 74,624 | 0.66× |
| Prince Edward Island | 23,186 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aritzia | 2.42× | Fashion & Accessoires |
| Old Navy | 1.9× | Fashion & Accessoires |
| Skin care | 2.07× | Beauty & Wellness |
| Shoppers Drug Mart | 1.78× | Shopping |
| H&M | 2.01× | Shopping |
| Beauty salons | 1.59× | Beauty & Wellness |
| Personal care | 1.7× | Health |
| Natural skin care | 2.46× | Beauty & Wellness |
| Boutiques | 1.51× | Fashion & Accessoires |
| Fragrances | 1.71× | Beauty & Wellness |
| Dresses | 1.57× | Fashion & Accessoires |
| Reitmans | 1.96× | Fashion & Accessoires |
| Natural product | 1.93× | Food & Beverages |
| Hair care | 1.87× | Beauty & Wellness |
| Taylor Swift | 1.51× | Music & Radio |
| Gap Inc. | 1.92× | Shopping |
| simons | 1.74× | Shopping |
| Handbags | 1.62× | Fashion & Accessoires |
| HomeSense | 1.64× | Home & Garden |
| Self-love | 1.79× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.77 |
| Spirituality | BALANCE | 1.43 |
| Individualism | JOY | 1.31 |
| Travelling | THRILL | 1.28 |
| Need for Security | CONSERVATISM | 1.09 |
| Design Affinity | PREMIUM | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.3% |
| France | 6.1% |
| Italy | 6.0% |
See Sephora audiences in other countries
More Drugstore audiences in Canada
- Metro (department store) (12,897,010)
- Walmart (8,975,391)
- Costco (7,882,883)
- Home Hardware (7,773,716)
- IKEA (7,603,806)
Frequently asked questions
How many fans does Sephora have in Canada?
Sephora has an estimated audience of 7,444,308 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Sephora fans?
76.1% of Sephora fans are female, 23.9% are male, with an average age of 36.8 years.
Which brands do Sephora fans like most?
Sephora fans show strongest brand affinity for Aritzia (2.42×), Old Navy (1.9×), and Skin care (2.07×) over the country average.
Where do Sephora fans live in Canada?
Sephora fans in Canada are most concentrated in Ontario (reach 4,538,104), Quebec (reach 2,288,253), and British Columbia (reach 1,559,024). These three regions account for the largest share of the active audience.
What other brands do Sephora fans also like?
Beyond Sephora itself, the audience over-indexes on Old Navy (1.9×), Skin care (2.07×), Shoppers Drug Mart (1.78×), and H&M (2.01×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Sephora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.