A data profile of the people who buy, follow and care about Sephora in Canada — modelled from more than twelve digital signal sources. Sephora has an estimated audience of 7,444,308 people in Canada.
The average Sephora fan in Canada is 36.8 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Aritzia, Old Navy, Skin care, with strongest over-indexing on Aritzia (2.42× the country average).
Demographically, the Sephora audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Sephora fan in Canada is more female, around 36.8 years old, with strong Patriotism tendencies and a notable affinity for Aritzia.
The key figures that characterise the Sephora profile in Canada.
76.1% are female, 23.9% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 76.1% |
| Male | 23.9% |
| Average age | 36.8 |
| Estimated audience size | 7,444,308 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 17% |
of the worldwide Sephora audience comes from Canada.
| Country | Share |
|---|---|
| United States | 32.5% |
| France | 6.1% |
| Italy | 6.0% |
Where the Sephora audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~4.5M | 1.46× | |
| 02 | British Columbia | ~1.5M | 1.40× | |
| 03 | Quebec | ~2.5M | 1.28× | |
| 04 | Alberta | ~1M | 1.17× | |
| 05 | Manitoba | ~300K | 0.94× | |
| 06 | Saskatchewan | ~200K | 0.89× | |
| 07 | Nova Scotia | ~200K | 0.83× | |
| 08 | New Brunswick | ~100K | 0.75× | |
| 09 | Newfoundland and Labrador | ~70K | 0.66× | |
| 10 | Prince Edward Island | ~20K | 0.63× |
The strongest cross-interests of the Sephora audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Natural skin care | Beauty & Wellness | 2.46× | ||
| 02 | Aritzia | Fashion & Accessoires | 2.42× | ||
| 03 | Skin care | Beauty & Wellness | 2.07× | ||
| 04 | H&M | Shopping | 2.01× | ||
| 05 | Reitmans | Fashion & Accessoires | 1.96× | ||
| 06 | Natural product | Food & Beverages | 1.93× | ||
| 07 | Gap Inc. | Shopping | 1.92× | ||
| 08 | Old Navy | Fashion & Accessoires | 1.90× | ||
| 09 | Hair care | Beauty & Wellness | 1.87× | ||
| 10 | Self-love | Health | 1.79× | ||
| 11 | Shoppers Drug Mart | Shopping | 1.78× | ||
| 12 | simons | Shopping | 1.74× | ||
| 13 | Fragrances | Beauty & Wellness | 1.71× | ||
| 14 | Personal care | Health | 1.70× | ||
| 15 | HomeSense | Home & Garden | 1.64× | ||
| 16 | Handbags | Fashion & Accessoires | 1.62× | ||
| 17 | Beauty salons | Beauty & Wellness | 1.59× | ||
| 18 | Dresses | Fashion & Accessoires | 1.57× | ||
| 19 | Boutiques | Fashion & Accessoires | 1.51× | ||
| 20 | Taylor Swift | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.77× | |
| Spirituality | BALANCE | 1.43× | |
| Individualism | JOY | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.39× | |
| Urban Lifestyle | OPEN | 0.48× | |
| Social Media Usage | JOY | 0.69× |
Sephora's target market in Canada covers an estimated 7,444,308 people, concentrated in Ontario and Quebec.
76.1% of the Sephora audience are female, 23.9% are male, with an average age of 36.8 years.
Sephora fans show strongest brand affinity for Aritzia (2.42×), Old Navy (1.9×), and Skin care (2.07×) over the country average.
Sephora fans in Canada are most concentrated in Ontario (reach ~4.5M), Quebec (reach ~2.5M), and British Columbia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Sephora itself, the audience over-indexes on Old Navy (1.9×), Skin care (2.07×), Shoppers Drug Mart (1.78×), and H&M (2.01×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Sephora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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