Walgreens Audience in United States

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Walgreens has an estimated audience of 62,835,521 people in United States. 70.0% are female, 30.0% are male, average age 42.6. Top regions: Florida, Texas, California. Top brand affinities: CVS Pharmacy, Eyelash extensions, Papyrus, Culture, CVS Caremark.

The average Walgreens fan in United States is 42.6 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include CVS Pharmacy, Eyelash extensions, Papyrus, with strongest over-indexing on CVS Pharmacy (4.49× the country average). Demographically, the Walgreens audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Drugstore

Demographics of Walgreens fans

Demographic split for Walgreens audience in United States
MetricValue
Female70.0%
Male30.0%
Average age42.6
Estimated audience size62,835,521

Audience persona

The typical Walgreens fan in United States is more female, around 42.6 years old, with strong Price Sensitivity tendencies and a notable affinity for CVS Pharmacy.

Top regions in United States

Top regions ranked by reach for Walgreens in United States
RegionReachAffinity
Florida6,300,7551.48×
Texas6,241,2821.16×
California4,932,2750.71×
Illinois4,026,0211.92×
New York2,851,4290.81×
North Carolina2,183,9131.16×
Tennessee2,076,1321.65×
Georgia1,771,5440.92×
Ohio1,705,3360.88×
Wisconsin1,688,6061.79×
New Jersey1,646,1121.03×
Michigan1,602,4400.98×
Missouri1,429,7611.41×
Arizona1,422,2311.11×
Louisiana1,354,2101.67×
Colorado1,236,8781.25×
Virginia1,158,1050.76×
Minnesota1,091,7201.21×
Indiana1,055,3810.92×
Washington1,026,8320.81×
Kentucky968,6561.23×
Massachusetts961,4440.78×
Alabama931,9431.06×
Oklahoma917,2471.31×
South Carolina909,6620.96×
Pennsylvania886,5260.42×
Maryland815,8990.76×
Nevada735,3981.21×
Mississippi660,4211.28×
Oregon593,2120.82×
Kansas541,9241.09×
Connecticut532,6950.85×
Iowa530,6031.02×
Arkansas526,5661.02×
New Mexico515,9571.64×
Utah483,0290.86×
Nebraska407,3591.29×
Idaho273,2950.87×
West Virginia247,1360.84×
Delaware237,2481.37×
Maine226,7001.01×
Rhode Island170,2870.85×
New Hampshire162,3600.66×
Hawaii120,6960.45×
South Dakota96,5850.66×
Washington, District of Columbia94,1910.5×
Montana87,7190.5×
Alaska79,4460.59×
Vermont78,2070.71×
Wyoming54,5200.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Walgreens audience
BrandAffinityCategory
CVS Pharmacy4.49×Shopping
Eyelash extensions4.15×Beauty & Wellness
Papyrus3.47×Politics & Society
Culture1.54×Literature
CVS Caremark8.96×Business & Career
La Roche-Posay7.48×Beauty & Wellness
Marie Callender's14.58×Food & Beverages
Foundation (cosmetics)4.5×Beauty & Wellness
Breville10.08×Home & Garden
Macy's1.78×Shopping
Target Corporation1.56×Shopping
American Home Shield9.64×Home & Garden
The UPS Store2.01×Shopping
Sallie Mae9.5×Business & Career
Bioderma9.44×Beauty & Wellness
Kohl's1.57×Shopping
Marshalls1.79×Fashion & Accessoires
Corner Bakery Cafe10.99×Food & Beverages
Dollar Tree1.61×Shopping
Nail art2.87×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Walgreens audience
TraitClusterScore
Price SensitivityPREMIUM1.44
Family OrientationCONSERVATISM1.43
ExtroversionTHRILL1.37
IndulgenceJOY1.33
Convenience OrientationPREMIUM1.29
Social Media UsageJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for Walgreens
CountryShare
United States88.5%
Puerto Rico6.1%
China1.6%

See Walgreens audiences in other countries

More Drugstore audiences in United States

Frequently asked questions

How many fans does Walgreens have in United States?

Walgreens has an estimated audience of 62,835,521 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Walgreens fans?

70.0% of Walgreens fans are female, 30.0% are male, with an average age of 42.6 years.

Which brands do Walgreens fans like most?

Walgreens fans show strongest brand affinity for CVS Pharmacy (4.49×), Eyelash extensions (4.15×), and Papyrus (3.47×) over the country average.

Where do Walgreens fans live in United States?

Walgreens fans in United States are most concentrated in Florida (reach 6,300,755), Texas (reach 6,241,282), and California (reach 4,932,275). These three regions account for the largest share of the active audience.

What other brands do Walgreens fans also like?

Beyond Walgreens itself, the audience over-indexes on Eyelash extensions (4.15×), Papyrus (3.47×), Culture (1.54×), and CVS Caremark (8.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Walgreens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.