Rascasse Audience Intelligence

Walgreens Target Market in United States

A data profile of the people who buy, follow and care about Walgreens in United States — modelled from more than twelve digital signal sources. Walgreens has an estimated audience of 62,835,521 people in United States.

#1among Drugstore in United States#21among Brand in United States#19in Shopping

The average Walgreens fan in United States is 42.6 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include CVS Pharmacy, Eyelash extensions, Papyrus, with strongest over-indexing on CVS Pharmacy (4.49× the country average).

Demographically, the Walgreens audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Walgreens fan in United States is more female, around 42.6 years old, with strong Design Affinity tendencies and a notable affinity for CVS Pharmacy.

Category: Shopping · Type: Brand · Subtype: Drugstore

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Walgreens profile in United States.

Audience size
62.8M
in United States
Gender
70.0%♀
30.0% male
Age
42.6
average years
Country rank
#262
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Walgreens

70.0% are female, 30.0% are male, average age 42.6.

Fig. 02

Gender split

70.0%
Female
30.0%
Male
Demographic split for Walgreens audience in United States
MetricValue
Female70.0%
Male30.0%
Average age42.6
Estimated audience size62,835,521
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Walgreens audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3918%
40-4922%
50+30%
Fig. 04

Worldwide distribution

88.4%

of the worldwide Walgreens audience comes from United States.

Worldwide audience distribution share by country for Walgreens
CountryShare
United States88.4%
Puerto Rico6.1%
China1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Walgreens audience in United States is strongest.

Fig. 05

Top regions by affinity

Walgreens customers by region in United States
#RegionReachAffinity×
01Illinois~4M1.88×
02Wisconsin~1.5M1.76×
03New Mexico~500K1.66×
04Tennessee~2M1.59×
05Louisiana~1.5M1.59×
06Florida~6.5M1.52×
07Delaware~300K1.48×
08Nevada~800K1.38×
09Missouri~1.5M1.37×
10Nebraska~400K1.30×
11Minnesota~1M1.28×
12Arizona~1.5M1.27×
13Oklahoma~900K1.24×
14Colorado~1M1.21×
15Mississippi~600K1.21×
16Texas~6.5M1.16×
17Kentucky~900K1.14×
18North Carolina~2M1.11×
19New Jersey~2M1.11×
20Maine~200K1.07×
21Kansas~500K1.04×
22Alabama~900K1.03×
23Iowa~500K0.99×
24Arkansas~500K0.97×
25Michigan~1.5M0.95×
26South Carolina~900K0.92×
27Idaho~300K0.91×
28Washington~1M0.88×
29Indiana~1M0.88×
30Utah~500K0.88×
31Georgia~1.5M0.87×
32Rhode Island~200K0.87×
33New York~3M0.84×
34Ohio~1.5M0.82×
35Oregon~600K0.82×
36Connecticut~500K0.81×
37West Virginia~200K0.81×
38Massachusetts~900K0.75×
39California~5M0.74×
40Maryland~800K0.73×
41Vermont~80K0.73×
42Virginia~1M0.71×
43New Hampshire~200K0.71×
44South Dakota~100K0.69×
45Alaska~90K0.64×
46Wyoming~60K0.61×
47Washington, District of Columbia~100K0.57×
48Montana~90K0.53×
49Hawaii~100K0.45×
50Pennsylvania~900K0.42×
Fig. 06

Affinity by region

Affinity by region — Walgreens, United States
0.42×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Walgreens audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Walgreens audience
#·InterestCategoryAffinity×
01Marie Callender'sFood & Beverages14.58×
02Corner Bakery CafeFood & Beverages10.99×
03Paula's ChoiceBeauty & Wellness10.99×
04BrevilleHome & Garden10.08×
05American Home ShieldHome & Garden9.64×
06Sallie MaeBusiness & Career9.50×
07BiodermaBeauty & Wellness9.44×
08CVS CaremarkBusiness & Career8.96×
09La Roche-PosayBeauty & Wellness7.48×
10Foundation (cosmetics)Beauty & Wellness4.50×
11CVS PharmacyShopping4.49×
12Eyelash extensionsBeauty & Wellness4.15×
13PapyrusPolitics & Society3.47×
14The UPS StoreShopping2.01×
15MarshallsFashion & Accessoires1.79×
16Macy'sShopping1.78×
17Dollar TreeShopping1.61×
18Kohl'sShopping1.57×
19Target CorporationShopping1.56×
20CultureLiterature1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Walgreens audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Walgreens audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.26×
Price SensitivityPREMIUM1.23×
IndulgenceJOY1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Walgreens audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.88×
PatriotismCONSERVATISM0.88×
Sports ActivityPOWER0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Walgreens's target market in United States?

Walgreens's target market in United States covers an estimated 62,835,521 people, concentrated in Florida and Texas.

02

What is the gender split and age of Walgreens customers?

70.0% of the Walgreens audience are female, 30.0% are male, with an average age of 42.6 years.

03

Which brands do Walgreens fans like most?

Walgreens fans show strongest brand affinity for CVS Pharmacy (4.49×), Eyelash extensions (4.15×), and Papyrus (3.47×) over the country average.

04

Where do Walgreens fans live in United States?

Walgreens fans in United States are most concentrated in Florida (reach ~6.5M), Texas (reach ~6.5M), and California (reach ~5M). These three regions account for the largest share of the active audience.

05

What other brands do Walgreens fans also like?

Beyond Walgreens itself, the audience over-indexes on Eyelash extensions (4.15×), Papyrus (3.47×), Culture (1.54×), and CVS Caremark (8.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Drugstore audiences in United States

See Walgreens audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Walgreens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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