Rascasse Audience Intelligence

CVS Caremark Target Market in United States

A data profile of the people who buy, follow and care about CVS Caremark in United States — modelled from more than twelve digital signal sources. CVS Caremark has an estimated audience of 3,445,426 people in United States.

#956among Brand in United States#779in Business & Career

The average CVS Caremark fan in United States is 42.6 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Walgreens, CVS Pharmacy, Zalando, with strongest over-indexing on Walgreens (5.89× the country average).

Demographically, the CVS Caremark audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Price Sensitivity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical CVS Caremark fan in United States is more female, around 42.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Walgreens.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the CVS Caremark profile in United States.

Audience size
3.4M
in United States
Gender
67.1%♀
32.9% male
Age
42.6
average years
Country rank
#9154
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of CVS Caremark

67.1% are female, 32.9% are male, average age 42.6.

Fig. 02

Gender split

67.1%
Female
32.9%
Male
Demographic split for CVS Caremark audience in United States
MetricValue
Female67.1%
Male32.9%
Average age42.6
Estimated audience size3,445,426
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the CVS Caremark audience in United States
Age bracketShare%
16-1917%
20-2914%
30-3916%
40-4920%
50+32%
Fig. 04

Worldwide distribution

93.9%

of the worldwide CVS Caremark audience comes from United States.

Worldwide audience distribution share by country for CVS Caremark
CountryShare
United States93.9%
China1.6%
Germany1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the CVS Caremark audience in United States is strongest.

Fig. 05

Top regions by affinity

CVS Caremark customers by region in United States
#RegionReachAffinity×
01Delaware~20K2.33×
02New Hampshire~30K2.11×
03Massachusetts~100K1.91×
04Maryland~90K1.56×
05New York~300K1.51×
06Pennsylvania~200K1.48×
07Ohio~100K1.40×
08Kentucky~60K1.40×
09New Jersey~100K1.34×
10Connecticut~50K1.33×
11Tennessee~90K1.28×
12Virginia~100K1.16×
13Rhode Island~10K1.16×
14Maine~10K1.13×
15North Carolina~100K1.12×
16Georgia~100K1.10×
17Indiana~70K1.10×
18Mississippi~30K1.10×
19Illinois~100K1.07×
20Wyoming~5K1.07×
21South Carolina~50K1.03×
22Vermont~6K1.01×
23New Mexico~20K1.00×
24Washington, District of Columbia~10K0.98×
25Missouri~50K0.96×
26Kansas~30K0.95×
27West Virginia~10K0.93×
28Louisiana~40K0.92×
29Alabama~40K0.86×
30Colorado~50K0.85×
31Minnesota~40K0.83×
32Michigan~70K0.79×
33Iowa~20K0.79×
34Florida~200K0.77×
35Wisconsin~40K0.77×
36Oklahoma~30K0.76×
37Arizona~50K0.74×
38Alaska~5K0.71×
39Texas~200K0.70×
40Arkansas~20K0.70×
41Washington~50K0.69×
42Nebraska~10K0.69×
43Idaho~10K0.65×
44South Dakota~5K0.65×
45Oregon~30K0.64×
46Montana~5K0.58×
47Hawaii~8K0.57×
48California~200K0.56×
49Utah~20K0.54×
50Nevada~20K0.47×
Fig. 06

Affinity by region

Affinity by region — CVS Caremark, United States
0.47×1.00×2.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the CVS Caremark audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for CVS Caremark audience
#·InterestCategoryAffinity×
01ZalandoShopping40.52×
02VeritasCars & Mobility20.81×
03MinuteClinicHealth15.50×
04Rite AidShopping7.27×
05CVS PharmacyShopping6.67×
06WalgreensShopping5.89×
07Rhode IslandTravel & Leisure5.04×
08PharmacyBusiness & Career2.46×
09Scooby-DooMovies & TV2.40×
10SymptomHealth2.26×
11Macy'sShopping2.15×
12JesusPolitics & Society2.15×
13Chain storeShopping2.12×
14PhysicianBusiness & Career2.09×
15Dollar GeneralShopping1.96×
16Best BuyShopping1.93×
17Dollar TreeShopping1.76×
18CNNMovies & TV1.73×
19GodPolitics & Society1.64×
20United States Postal ServiceBusiness & Career1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the CVS Caremark audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by CVS Caremark audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.35×
Community OrientationOPEN1.31×
Convenience OrientationPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by CVS Caremark audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.99×
Design AffinityPREMIUM1.00×
Pet OwnershipJOY1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is CVS Caremark's target market in United States?

CVS Caremark's target market in United States covers an estimated 3,445,426 people, concentrated in New York and California.

02

What is the gender split and age of CVS Caremark customers?

67.1% of the CVS Caremark audience are female, 32.9% are male, with an average age of 42.6 years.

03

Which brands do CVS Caremark fans like most?

CVS Caremark fans show strongest brand affinity for Walgreens (5.89×), CVS Pharmacy (6.67×), and Zalando (40.52×) over the country average.

04

Where do CVS Caremark fans live in United States?

CVS Caremark fans in United States are most concentrated in New York (reach ~300K), California (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do CVS Caremark fans also like?

Beyond CVS Caremark itself, the audience over-indexes on CVS Pharmacy (6.67×), Zalando (40.52×), Macy's (2.15×), and Jesus (2.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See CVS Caremark audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for CVS Caremark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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