CVS Caremark Audience in United States

CVS Caremark logo

CVS Caremark has an estimated audience of 3,400,626 people in United States. 67.1% are female, 32.9% are male, average age 42.6. Top regions: New York, Texas, California. Top brand affinities: Walgreens, CVS Pharmacy, Zalando, MinuteClinic, Rite Aid.

The average CVS Caremark fan in United States is 42.6 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Texas, California. Top brand affinities include Walgreens, CVS Pharmacy, Zalando, with strongest over-indexing on Walgreens (5.89× the country average). Demographically, the CVS Caremark audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of CVS Caremark fans

Demographic split for CVS Caremark audience in United States
MetricValue
Female67.1%
Male32.9%
Average age42.6
Estimated audience size3,400,626

Audience persona

The typical CVS Caremark fan in United States is more female, around 42.6 years old, with strong Indulgence tendencies and a notable affinity for Walgreens.

Top regions in United States

Top regions ranked by reach for CVS Caremark in United States
RegionReachAffinity
New York291,4071.53×
Texas222,9820.76×
California205,5430.55×
Florida185,3270.8×
Pennsylvania172,9191.51×
Ohio156,8651.5×
Massachusetts134,3202×
Georgia123,4831.18×
Illinois121,9231.08×
North Carolina119,9101.17×
New Jersey118,0841.37×
Virginia99,0111.2×
Maryland94,4511.62×
Tennessee85,1931.25×
Michigan73,1990.82×
Indiana72,2821.16×
Kentucky57,9071.36×
Missouri54,5350.99×
Arizona54,0790.78×
Washington48,9080.72×
Colorado48,0510.9×
South Carolina44,4930.87×
Connecticut43,7681.28×
Louisiana43,5130.99×
Alabama43,0780.91×
Minnesota41,4240.85×
Wisconsin40,3380.79×
Mississippi30,1531.08×
Oklahoma29,4200.78×
New Hampshire28,6502.14×
Kansas24,9090.93×
Oregon24,5760.63×
Iowa21,6550.77×
Arkansas20,3030.72×
Delaware19,5662.09×
Utah16,5960.54×
New Mexico15,6980.92×
Nevada14,9360.45×
West Virginia14,2240.9×
Maine13,4311.1×
Rhode Island11,7891.09×
Nebraska11,7160.69×
Idaho10,6180.62×
Washington, District of Columbia10,2151×
Hawaii7,8770.54×
Vermont5,6120.94×
Montana5,0960.54×
South Dakota4,8770.62×
Wyoming4,6510.92×
Alaska4,4060.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for CVS Caremark audience
BrandAffinityCategory
Walgreens5.89×Shopping
CVS Pharmacy6.67×Shopping
Zalando40.52×Shopping
MinuteClinic15.5×Health
Rite Aid7.27×Shopping
Macy's2.15×Shopping
Jesus2.15×Politics & Society
CNN1.73×Movies & TV
Dollar General1.96×Shopping
Veritas20.81×Cars & Mobility
Best Buy1.93×Shopping
Rhode Island5.04×Travel & Leisure
Symptom2.26×Health
Pharmacy2.46×Business & Career
Physician2.09×Business & Career
Scooby-Doo2.4×Movies & TV
Dollar Tree1.76×Shopping
God1.64×Politics & Society
Chain store2.12×Shopping
United States Postal Service1.58×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by CVS Caremark audience
TraitClusterScore
IndulgenceJOY1.71
Price SensitivityPREMIUM1.53
Convenience OrientationPREMIUM1.52
Family OrientationCONSERVATISM1.45
Pet OwnershipJOY1.43
MindfulnessBALANCE1.37

Worldwide distribution

Worldwide audience distribution share by country for CVS Caremark
CountryShare
United States95.3%
China1.6%
Philippines0.3%

See CVS Caremark audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does CVS Caremark have in United States?

CVS Caremark has an estimated audience of 3,400,626 people in United States, concentrated in New York and Texas.

What is the gender split and age of CVS Caremark fans?

67.1% of CVS Caremark fans are female, 32.9% are male, with an average age of 42.6 years.

Which brands do CVS Caremark fans like most?

CVS Caremark fans show strongest brand affinity for Walgreens (5.89×), CVS Pharmacy (6.67×), and Zalando (40.52×) over the country average.

Where do CVS Caremark fans live in United States?

CVS Caremark fans in United States are most concentrated in New York (reach 291,407), Texas (reach 222,982), and California (reach 205,543). These three regions account for the largest share of the active audience.

What other brands do CVS Caremark fans also like?

Beyond CVS Caremark itself, the audience over-indexes on CVS Pharmacy (6.67×), Zalando (40.52×), MinuteClinic (15.5×), and Rite Aid (7.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for CVS Caremark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.