ULTA Beauty Audience in United States

ULTA Beauty logo

ULTA Beauty has an estimated audience of 36,026,843 people in United States. 83.9% are female, 16.1% are male, average age 35.9. Top regions: California, Texas, Florida. Top brand affinities: Macy's, Food and drink, Culture, Marshalls, Shoes.

The average ULTA Beauty fan in United States is 35.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Macy's, Food and drink, Culture, with strongest over-indexing on Macy's (3.01× the country average). Demographically, the ULTA Beauty audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

Demographics of ULTA Beauty fans

Demographic split for ULTA Beauty audience in United States
MetricValue
Female83.9%
Male16.1%
Average age35.9
Estimated audience size36,026,843

Audience persona

The typical ULTA Beauty fan in United States is more female, around 35.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Macy's.

Top regions in United States

Top regions ranked by reach for ULTA Beauty in United States
RegionReachAffinity
California5,598,7021.41×
Texas4,521,7931.46×
Florida3,138,1401.29×
New York2,188,6821.09×
Illinois1,510,2461.26×
Georgia1,279,3451.15×
North Carolina1,203,3581.11×
Pennsylvania1,132,0410.93×
New Jersey1,106,5481.21×
Ohio1,062,0940.96×
Michigan983,1261.04×
Virginia919,9241.05×
Washington821,8641.14×
Tennessee816,6381.13×
Maryland707,6951.14×
Arizona662,6020.9×
Massachusetts648,7240.91×
Indiana646,3330.98×
South Carolina616,2441.14×
Missouri600,6141.03×
Colorado600,0651.06×
Alabama535,9981.06×
Louisiana516,5491.11×
Minnesota506,7520.98×
Wisconsin457,4860.84×
Oregon426,4901.03×
Oklahoma417,5891.04×
Nevada396,8131.14×
Connecticut395,8511.1×
Kentucky386,4390.86×
Mississippi332,0101.12×
Utah330,6821.02×
Kansas311,4001.1×
Arkansas307,7941.04×
Iowa243,1540.82×
New Mexico195,9771.08×
Idaho180,9091×
Nebraska163,3810.9×
Hawaii154,9071×
West Virginia137,3120.82×
New Hampshire106,5360.75×
Montana104,8881.05×
Rhode Island97,6300.85×
Delaware84,5130.85×
Maine84,2600.65×
South Dakota70,3440.84×
North Dakota64,4720.87×
Washington, District of Columbia62,7620.58×
Wyoming44,6610.84×
Vermont44,5980.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for ULTA Beauty audience
BrandAffinityCategory
Macy's3.01×Shopping
Food and drink1.7×Food & Beverages
Culture2.03×Literature
Marshalls2.98×Fashion & Accessoires
Shoes1.97×Fashion & Accessoires
Sephora2.8×Shopping
Fashion Nova3.39×Shopping
Beauty salons2.3×Beauty & Wellness
Nordstrom rack2.84×Fashion & Accessoires
Hair products1.99×Beauty & Wellness
Burlington3.18×Fashion & Accessoires
Natural skin care3.72×Beauty & Wellness
DeviantArt4.13×Internet & Social Media
Nordstrom2.42×Shopping
Foundation (cosmetics)5.29×Beauty & Wellness
Euphoria1.55×Movies & TV
Eyelash extensions3.96×Beauty & Wellness
Family1.51×Kids & Family
Beverages1.53×Food & Beverages
Cosmetics1.66×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by ULTA Beauty audience
TraitClusterScore
Luxury OrientationPREMIUM3.6
SustainabilityBALANCE1.42
Design AffinityPREMIUM1.39
Risk AppetiteTHRILL1.32
Healthy LifestyleBALANCE1.3
MindfulnessBALANCE1.3

Worldwide distribution

Worldwide audience distribution share by country for ULTA Beauty
CountryShare
United States86.1%
Canada2.6%
Brazil1.3%

See ULTA Beauty audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does ULTA Beauty have in United States?

ULTA Beauty has an estimated audience of 36,026,843 people in United States, concentrated in California and Texas.

What is the gender split and age of ULTA Beauty fans?

83.9% of ULTA Beauty fans are female, 16.1% are male, with an average age of 35.9 years.

Which brands do ULTA Beauty fans like most?

ULTA Beauty fans show strongest brand affinity for Macy's (3.01×), Food and drink (1.7×), and Culture (2.03×) over the country average.

Where do ULTA Beauty fans live in United States?

ULTA Beauty fans in United States are most concentrated in California (reach 5,598,702), Texas (reach 4,521,793), and Florida (reach 3,138,140). These three regions account for the largest share of the active audience.

What other brands do ULTA Beauty fans also like?

Beyond ULTA Beauty itself, the audience over-indexes on Food and drink (1.7×), Culture (2.03×), Marshalls (2.98×), and Shoes (1.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for ULTA Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.