Rascasse Audience Intelligence

Pigment Audience in United States

A data profile of the people who buy, follow and care about Pigment in United States — modelled from more than twelve digital signal sources. Pigment has an estimated audience of 19,907,747 people in United States.

#6among Cosmetics in United States#1143among Topic in United States#41in Beauty & Wellness

The average Pigment fan in United States is 35.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Google Maps, Do it yourself (DIY), Real property, with strongest over-indexing on Google Maps (3.57× the country average).

Demographically, the Pigment audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Extroversion, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pigment fan in United States is more female, around 35.8 years old, with strong Extroversion tendencies and a notable affinity for Google Maps.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pigment profile in United States.

Audience size
19.9M
in United States
Gender
67.0%♀
33.0% male
Age
35.8
average years
Country rank
#1662
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pigment fans

67.0% are female, 33.0% are male, average age 35.8.

Fig. 02

Gender split

67.0%
Female
33.0%
Male
Demographic split for Pigment audience in United States
MetricValue
Female67.0%
Male33.0%
Average age35.8
Estimated audience size19,907,747
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Pigment audience in United States
Age bracketShare%
16-1927%
20-2922%
30-3919%
40-4918%
50+14%
Fig. 04

Worldwide distribution

24.9%

of the worldwide Pigment audience comes from United States.

Worldwide audience distribution share by country for Pigment
CountryShare
United States24.9%
United Kingdom4.8%
China4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pigment audience in United States is strongest.

Fig. 05

Top regions by affinity

Pigment fans by region: top regions in United States
#RegionReachAffinity×
01California~8M3.73×
02Arkansas~200K1.37×
03Texas~2M1.19×
04New York~1.5M1.17×
05Louisiana~300K1.17×
06Georgia~700K1.12×
07Washington~400K1.12×
08Oklahoma~200K1.11×
09Maryland~400K1.07×
10Hawaii~90K1.06×
11New Jersey~500K1.05×
12Arizona~400K1.05×
13Virginia~500K1.03×
14Oregon~200K1.03×
15Nevada~200K1.03×
16Washington, District of Columbia~60K1.03×
17North Dakota~40K1.03×
18Massachusetts~400K1.02×
19Mississippi~200K1.02×
20Illinois~700K1.01×
21Alabama~300K1.01×
22North Carolina~600K0.99×
23South Carolina~300K0.97×
24Tennessee~400K0.96×
25Kansas~200K0.96×
26Pennsylvania~600K0.95×
27Indiana~300K0.94×
28Connecticut~200K0.94×
29Utah~200K0.94×
30New Mexico~90K0.93×
31Delaware~50K0.93×
32Minnesota~300K0.92×
33Kentucky~200K0.92×
34South Dakota~40K0.92×
35Florida~1M0.91×
36Ohio~600K0.90×
37Nebraska~90K0.90×
38Alaska~40K0.90×
39Michigan~500K0.89×
40Missouri~300K0.89×
41Colorado~300K0.89×
42West Virginia~80K0.88×
43Maine~60K0.87×
44Rhode Island~60K0.87×
45Idaho~90K0.86×
46Vermont~30K0.85×
47Wisconsin~200K0.81×
48Iowa~100K0.81×
49Montana~40K0.81×
50New Hampshire~60K0.79×
Fig. 06

Affinity by region

Affinity by region — Pigment, United States
0.79×1.00×3.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pigment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pigment audience
#·InterestCategoryAffinity×
01Google MapsInternet & Social Media3.57×
02Plastic artsArts & Culture3.57×
03DuckDuckGoInternet & Social Media3.57×
04Stitch!Movies & TV3.57×
05Chuck NorrisMovies & TV2.70×
06Real propertyHome & Garden2.50×
07Google NewsNews2.16×
08OtakuLiterature2.15×
09Natural skin careBeauty & Wellness2.02×
10High schoolBusiness & Career2.00×
11PastryFood & Beverages1.88×
12Subscription business modelShopping1.81×
13Contemporary artArts & Culture1.79×
14Fine artBusiness & Career1.68×
15Vintage clothingFashion & Accessoires1.67×
16Five BelowShopping1.63×
17MuseumArts & Culture1.60×
18DentistryBusiness & Career1.60×
19Do it yourself (DIY)Home & Garden1.58×
20StreetwearFashion & Accessoires1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pigment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pigment audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.40×
Urban LifestyleOPEN1.27×
Design AffinityPREMIUM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pigment audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.83×
TraditionCONSERVATISM0.90×
Quality AwarenessPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pigment have in United States?

Pigment has an estimated audience of 19,907,747 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pigment fans?

67.0% of Pigment fans are female, 33.0% are male, with an average age of 35.8 years.

03

Which brands do Pigment fans like most?

Pigment fans show strongest brand affinity for Google Maps (3.57×), Do it yourself (DIY) (1.58×), and Real property (2.5×) over the country average.

04

Where do Pigment fans live in United States?

Pigment fans in United States are most concentrated in California (reach ~8M), Texas (reach ~2M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Pigment fans also like?

Beyond Pigment itself, the audience over-indexes on Do it yourself (DIY) (1.58×), Real property (2.5×), Chuck Norris (2.7×), and Plastic arts (3.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in United States

See Pigment audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pigment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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