Pigment Audience in United States

Pigment has an estimated audience of 19,907,747 people in United States. 67.0% are female, 33.0% are male, average age 35.8. Top regions: California, Texas, New York. Top brand affinities: Google Maps, Indeed.com, Capital One, Google News, Chuck Norris.

The average Pigment fan in United States is 35.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Maps, Indeed.com, Capital One, with strongest over-indexing on Google Maps (3.57× the country average). Demographically, the Pigment audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

Demographics of Pigment fans

Demographic split for Pigment audience in United States
MetricValue
Female67.0%
Male33.0%
Average age35.8
Estimated audience size19,907,747

Audience persona

The typical Pigment fan in United States is more female, around 35.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Pigment in United States
RegionReachAffinity
California6,896,5203.15×
Texas2,128,4751.24×
New York1,455,1951.31×
Florida1,321,3850.98×
Georgia730,9821.19×
Illinois698,1431.05×
Pennsylvania650,3710.97×
North Carolina624,1811.04×
New Jersey568,5601.12×
Ohio556,0360.91×
Virginia551,5241.14×
Michigan490,4260.94×
Washington477,1741.19×
Arizona445,9201.1×
Massachusetts417,2521.06×
Tennessee394,1340.99×
Maryland389,8781.14×
Indiana337,4380.93×
Louisiana314,2641.22×
South Carolina298,8771×
Colorado295,7430.94×
Missouri284,3490.89×
Minnesota276,4600.97×
Alabama273,6370.98×
Oregon247,9131.09×
Oklahoma233,2181.05×
Arkansas232,1801.42×
Wisconsin226,2890.76×
Kentucky225,4830.9×
Nevada214,2051.11×
Connecticut196,8530.99×
Mississippi170,0351.04×
Utah163,2680.92×
Kansas150,0650.96×
Iowa129,3570.79×
New Mexico89,7160.9×
Hawaii88,8591.04×
Nebraska83,3700.84×
West Virginia77,9840.84×
Idaho76,8160.77×
Washington, District of Columbia69,2071.16×
New Hampshire55,1530.7×
Maine52,1910.73×
Rhode Island50,1550.79×
Delaware48,1560.88×
North Dakota32,0560.78×
Montana31,6590.57×
South Dakota30,1330.65×
Alaska29,8320.7×
Vermont22,8850.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pigment audience
BrandAffinityCategory
Google Maps3.57×Internet & Social Media
Indeed.com3.32×Business & Career
Capital One2.97×Business & Career
Google News3.57×News
Chuck Norris3.57×Movies & TV
Do it yourself (DIY)1.85×Home & Garden
Enterprise Rent-A-Car3.27×Cars & Mobility
Google Flights3.03×Travel & Leisure
Beetlejuice2.55×Movies & TV
CarGurus3.02×Cars & Mobility
Circle K3.57×Shopping
Real property2.61×Home & Garden
AccuWeather3.03×Home & Garden
MSN1.86×News
Lace wig2.63×Beauty & Wellness
Streetwear2.41×Fashion & Accessoires
Long hair3.04×Beauty & Wellness
Hair straightening2.87×Beauty & Wellness
Diane Keaton2.76×Movies & TV
Harry Potter1.58×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pigment audience
TraitClusterScore
Luxury OrientationPREMIUM1.51
ExtroversionTHRILL1.36
LGBTQ+ IdentityOPEN1.27
Early Adopter MentalityPOWER1.27
Design AffinityPREMIUM1.27
SustainabilityBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for Pigment
CountryShare
United States24.9%
United Kingdom4.8%
China4.3%

See Pigment audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does Pigment have in United States?

Pigment has an estimated audience of 19,907,747 people in United States, concentrated in California and Texas.

What is the gender split and age of Pigment fans?

67.0% of Pigment fans are female, 33.0% are male, with an average age of 35.8 years.

Which brands do Pigment fans like most?

Pigment fans show strongest brand affinity for Google Maps (3.57×), Indeed.com (3.32×), and Capital One (2.97×) over the country average.

Where do Pigment fans live in United States?

Pigment fans in United States are most concentrated in California (reach 6,896,520), Texas (reach 2,128,475), and New York (reach 1,455,195). These three regions account for the largest share of the active audience.

What other brands do Pigment fans also like?

Beyond Pigment itself, the audience over-indexes on Indeed.com (3.32×), Capital One (2.97×), Google News (3.57×), and Chuck Norris (3.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pigment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.