Makeup Tutorials Audience in United States

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Makeup Tutorials has an estimated audience of 21,577,295 people in United States. 76.1% are female, 23.9% are male, average age 32.6. Top regions: California, Texas, Florida. Top brand affinities: Euphoria, Makeup &hair, Beauty Makeup, Beauty, Rhianna (singer).

The average Makeup Tutorials fan in United States is 32.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Euphoria, Makeup &hair, Beauty Makeup, with strongest over-indexing on Euphoria (2.03× the country average). Demographically, the Makeup Tutorials audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

Demographics of Makeup Tutorials fans

Demographic split for Makeup Tutorials audience in United States
MetricValue
Female76.1%
Male23.9%
Average age32.6
Estimated audience size21,577,295

Audience persona

The typical Makeup Tutorials fan in United States is more female, around 32.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Euphoria.

Top regions in United States

Top regions ranked by reach for Makeup Tutorials in United States
RegionReachAffinity
California2,289,5330.96×
Texas2,043,7031.1×
Florida1,307,0860.89×
New York1,244,4221.03×
North Carolina741,9771.14×
Illinois703,2570.98×
Georgia694,2301.04×
Pennsylvania688,3120.95×
Ohio642,4690.97×
Tennessee517,3231.2×
Michigan514,4380.91×
New Jersey490,5960.89×
Virginia488,4800.93×
Washington462,3291.07×
Arizona450,4041.02×
Indiana412,6891.05×
Massachusetts395,7910.93×
Missouri381,0861.1×
Kentucky362,7271.34×
Alabama357,0551.18×
Colorado346,3201.02×
Louisiana343,6251.23×
South Carolina333,5021.03×
Maryland331,6960.89×
Oregon308,2531.25×
Oklahoma292,0431.22×
Minnesota290,9340.94×
Arkansas279,4621.57×
Wisconsin272,8220.84×
Mississippi233,6831.31×
Utah210,8771.09×
Nevada192,3300.92×
Connecticut190,0850.88×
Kansas169,9651×
Iowa167,8620.94×
New Mexico120,2981.11×
Nebraska119,7331.11×
West Virginia111,2981.11×
Idaho109,6301.01×
Hawaii81,1630.88×
New Hampshire73,3640.86×
Maine67,2590.87×
Rhode Island53,1310.77×
Montana51,6380.86×
Delaware44,4090.75×
Alaska42,9460.93×
South Dakota42,0490.84×
Washington, District of Columbia39,6990.61×
Vermont32,5160.86×
North Dakota32,2570.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Makeup Tutorials audience
BrandAffinityCategory
Euphoria2.03×Movies & TV
Makeup &hair6.52×Beauty & Wellness
Beauty Makeup6.03×Beauty & Wellness
Beauty1.75×Beauty & Wellness
Rhianna (singer)5.57×Music & Radio
Spirit Halloween3.67×Kids & Family
Hair Extensions3.38×Beauty & Wellness
Makeup Lessons5.38×Beauty & Wellness
Natural skin care3.46×Beauty & Wellness
Music of Nigeria6.86×Music & Radio
Fashion Nova2.73×Shopping
Curly Hair3.07×Beauty & Wellness
ULTA Beauty2.59×Beauty & Wellness
Eyelash extensions3.39×Beauty & Wellness
Hair products1.64×Beauty & Wellness
Long hair3.12×Beauty & Wellness
Sephora2.06×Shopping
Eyelash2.92×Beauty & Wellness
Natural product2.54×Food & Beverages
Lace wig2.65×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Makeup Tutorials audience
TraitClusterScore
Luxury OrientationPREMIUM2.32
LGBTQ+ IdentityOPEN2.01
Design AffinityPREMIUM1.34
Pet OwnershipJOY1.26
MindfulnessBALANCE1.23
Early Adopter MentalityPOWER1.23

Worldwide distribution

Worldwide audience distribution share by country for Makeup Tutorials
CountryShare
United States18.2%
Japan15.7%
China8.5%

See Makeup Tutorials audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does Makeup Tutorials have in United States?

Makeup Tutorials has an estimated audience of 21,577,295 people in United States, concentrated in California and Texas.

What is the gender split and age of Makeup Tutorials fans?

76.1% of Makeup Tutorials fans are female, 23.9% are male, with an average age of 32.6 years.

Which brands do Makeup Tutorials fans like most?

Makeup Tutorials fans show strongest brand affinity for Euphoria (2.03×), Makeup &hair (6.52×), and Beauty Makeup (6.03×) over the country average.

Where do Makeup Tutorials fans live in United States?

Makeup Tutorials fans in United States are most concentrated in California (reach 2,289,533), Texas (reach 2,043,703), and Florida (reach 1,307,086). These three regions account for the largest share of the active audience.

What other brands do Makeup Tutorials fans also like?

Beyond Makeup Tutorials itself, the audience over-indexes on Makeup &hair (6.52×), Beauty Makeup (6.03×), Beauty (1.75×), and Rhianna (singer) (5.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Makeup Tutorials. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.