Rascasse Audience Intelligence

Makeup Tutorials Audience in United States

A data profile of the people who buy, follow and care about Makeup Tutorials in United States — modelled from more than twelve digital signal sources. Makeup Tutorials has an estimated audience of 21,577,295 people in United States.

#5among Cosmetics in United States#1016among Topic in United States#35in Beauty & Wellness

The average Makeup Tutorials fan in United States is 32.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Makeup &hair, Beauty Makeup, Beauty, with strongest over-indexing on Makeup &hair (6.52× the country average).

Demographically, the Makeup Tutorials audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Extroversion, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Makeup Tutorials fan in United States is more female, around 32.6 years old, with strong Extroversion tendencies and a notable affinity for Makeup &hair.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Makeup Tutorials profile in United States.

Audience size
21.6M
in United States
Gender
76.1%♀
23.9% male
Age
32.6
average years
Country rank
#1485
Topic in United States
Fig. 01

Search interest · 12-month trend

+1737%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Makeup Tutorials fans

76.1% are female, 23.9% are male, average age 32.6.

Fig. 02

Gender split

76.1%
Female
23.9%
Male
Demographic split for Makeup Tutorials audience in United States
MetricValue
Female76.1%
Male23.9%
Average age32.6
Estimated audience size21,577,295
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the Makeup Tutorials audience in United States
Age bracketShare%
16-1936%
20-2924%
30-3918%
40-4914%
50+9%
Fig. 04

Worldwide distribution

18.2%

of the worldwide Makeup Tutorials audience comes from United States.

Worldwide audience distribution share by country for Makeup Tutorials
CountryShare
United States18.2%
Japan15.7%
China8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Makeup Tutorials audience in United States is strongest.

Fig. 05

Top regions by affinity

Makeup Tutorials fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~700K2.18×
02Wyoming~60K1.76×
03Idaho~100K1.18×
04Oklahoma~300K1.14×
05Missouri~400K1.13×
06Kansas~200K1.12×
07Mississippi~200K1.10×
08Tennessee~500K1.09×
09Kentucky~300K1.09×
10Louisiana~300K1.08×
11West Virginia~100K1.08×
12Arkansas~200K1.07×
13Florida~1.5M1.06×
14Georgia~700K1.06×
15Alabama~300K1.06×
16North Carolina~700K1.05×
17South Carolina~300K1.05×
18Utah~200K1.05×
19Alaska~50K1.05×
20Texas~2M1.04×
21South Dakota~50K1.04×
22Arizona~500K1.02×
23Indiana~400K1.02×
24Ohio~700K1.01×
25California~2.5M0.99×
26Iowa~200K0.99×
27Michigan~600K0.98×
28New Mexico~100K0.98×
29Montana~60K0.98×
30North Dakota~40K0.98×
31Connecticut~200K0.97×
32Nebraska~100K0.97×
33Oregon~200K0.95×
34Nevada~200K0.95×
35Pennsylvania~700K0.92×
36New Hampshire~80K0.90×
37Rhode Island~60K0.90×
38Washington~400K0.89×
39Maine~70K0.88×
40New York~1M0.87×
41Virginia~400K0.85×
42Maryland~300K0.85×
43Wisconsin~300K0.85×
44New Jersey~500K0.84×
45Minnesota~300K0.83×
46Delaware~50K0.82×
47Illinois~600K0.80×
48Hawaii~70K0.75×
49Massachusetts~300K0.74×
50Washington, District of Columbia~40K0.66×
Fig. 06

Affinity by region

Affinity by region — Makeup Tutorials, United States
0.66×1.00×2.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Makeup Tutorials audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Makeup Tutorials audience
#·InterestCategoryAffinity×
01Music of NigeriaMusic & Radio6.86×
02Makeup &hairBeauty & Wellness6.52×
03Beauty MakeupBeauty & Wellness6.03×
04Rhianna (singer)Music & Radio5.57×
05Makeup LessonsBeauty & Wellness5.38×
06Spirit HalloweenKids & Family3.67×
07Natural skin careBeauty & Wellness3.46×
08Eyelash extensionsBeauty & Wellness3.39×
09Hair ExtensionsBeauty & Wellness3.38×
10Long hairBeauty & Wellness3.12×
11Curly HairBeauty & Wellness3.07×
12EyelashBeauty & Wellness2.92×
13Fashion NovaShopping2.73×
14BraidHome & Garden2.66×
15Lace wigBeauty & Wellness2.65×
16ULTA BeautyBeauty & Wellness2.59×
17Natural productFood & Beverages2.54×
18SephoraShopping2.06×
19BeautyBeauty & Wellness1.75×
20Hair productsBeauty & Wellness1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Makeup Tutorials audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Makeup Tutorials audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.74×
IndulgenceJOY1.28×
Design AffinityPREMIUM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Makeup Tutorials audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.35×
Need for SecurityCONSERVATISM0.43×
Community OrientationOPEN0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Makeup Tutorials have in United States?

Makeup Tutorials has an estimated audience of 21,577,295 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Makeup Tutorials fans?

76.1% of Makeup Tutorials fans are female, 23.9% are male, with an average age of 32.6 years.

03

Which brands do Makeup Tutorials fans like most?

Makeup Tutorials fans show strongest brand affinity for Makeup &hair (6.52×), Beauty Makeup (6.03×), and Beauty (1.75×) over the country average.

04

Where do Makeup Tutorials fans live in United States?

Makeup Tutorials fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Makeup Tutorials fans also like?

Beyond Makeup Tutorials itself, the audience over-indexes on Beauty Makeup (6.03×), Beauty (1.75×), Spirit Halloween (3.67×), and Rhianna (singer) (5.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Makeup Tutorials audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Makeup Tutorials. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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