A data profile of the people who buy, follow and care about Makeup Tutorials in India — modelled from more than twelve digital signal sources. Makeup Tutorials has an estimated audience of 3,711,397 people in India.
The average Makeup Tutorials fan in India is 27.7 years old, more female, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Bihar, Maharashtra.
Top brand affinities include Makeup Lessons, Bridesmaid, Wedding ring, with strongest over-indexing on Makeup Lessons (10.93× the country average).
Demographically, the Makeup Tutorials audience skews more female with an average age of 27.7, and over-indexes on personality traits such as Design Affinity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Makeup Tutorials fan in India is more female, around 27.7 years old, with strong Design Affinity tendencies and a notable affinity for Makeup Lessons.
The key figures that characterise the Makeup Tutorials profile in India.
75.3% are female, 24.7% are male, average age 27.7.
| Metric | Value |
|---|---|
| Female | 75.3% |
| Male | 24.7% |
| Average age | 27.7 |
| Estimated audience size | 3,711,397 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 46% | |
| 20-29 | 32% | |
| 30-39 | 11% | |
| 40-49 | 6% | |
| 50+ | 3% |
of the worldwide Makeup Tutorials audience comes from India.
| Country | Share |
|---|---|
| United States | 18.2% |
| Japan | 15.7% |
| China | 8.5% |
Where the Makeup Tutorials audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bihar | ~200K | 2.54× | |
| 02 | Uttar Pradesh | ~200K | 1.29× | |
| 03 | Sikkim | ~2K | 1.16× | |
| 04 | Nagaland | ~3K | 1.10× | |
| 05 | Tripura | ~5K | 1.09× | |
| 06 | Mizoram | ~3K | 1.05× | |
| 07 | Arunachal Pradesh | ~2K | 1.05× | |
| 08 | Jharkhand | ~30K | 1.04× | |
| 09 | Punjab (region) | ~50K | 1.02× | |
| 10 | Uttarakhand | ~20K | 1.01× | |
| 11 | Manipur | ~5K | 1.00× | |
| 12 | Meghalaya | ~4K | 0.99× | |
| 13 | Goa | ~4K | 0.98× | |
| 14 | Assam | ~40K | 0.95× | |
| 15 | West Bengal | ~100K | 0.93× | |
| 16 | Chhattisgarh | ~20K | 0.91× | |
| 17 | Himachal Pradesh | ~10K | 0.91× | |
| 18 | Haryana | ~40K | 0.88× | |
| 19 | Madhya Pradesh | ~60K | 0.86× | |
| 20 | Jammu and Kashmir | ~10K | 0.86× | |
| 21 | Rajasthan | ~70K | 0.85× | |
| 22 | Gujarat | ~80K | 0.81× | |
| 23 | Maharashtra | ~100K | 0.80× | |
| 24 | Odisha | ~30K | 0.78× | |
| 25 | Karnataka | ~70K | 0.77× | |
| 26 | Andhra Pradesh | ~40K | 0.77× | |
| 27 | Kerala | ~40K | 0.73× | |
| 28 | Telangana | ~40K | 0.71× | |
| 29 | Tamil Nadu | ~50K | 0.62× |
The strongest cross-interests of the Makeup Tutorials audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Makeup Lessons | Beauty & Wellness | 10.93× | ||
| 02 | Airbrush makeup | Beauty & Wellness | 6.11× | ||
| 03 | Sephora | Shopping | 5.09× | ||
| 04 | Bridesmaid | Kids & Family | 4.31× | ||
| 05 | Wedding ring | Fashion & Accessoires | 4.31× | ||
| 06 | Engagement ring | Fashion & Accessoires | 4.19× | ||
| 07 | Beauty & Fashion | Beauty & Wellness | 4.08× | ||
| 08 | Bride and Groom | Home & Garden | 4.07× | ||
| 09 | Salwar (Punjabi) Suit | Fashion & Accessoires | 3.87× | ||
| 10 | Ring (jewellery) | Fashion & Accessoires | 3.56× | ||
| 11 | Wedding Planners | Kids & Family | 3.46× | ||
| 12 | Designer clothing | Fashion & Accessoires | 3.27× | ||
| 13 | Party dress | Fashion & Accessoires | 3.22× | ||
| 14 | Jewelry design | Fashion & Accessoires | 2.91× | ||
| 15 | Handmade jewelry | Fashion & Accessoires | 2.71× | ||
| 16 | Wedding videography | Kids & Family | 2.53× | ||
| 17 | Skin care | Beauty & Wellness | 2.44× | ||
| 18 | Sex and the City | Movies & TV | 2.23× | ||
| 19 | Shalwar kameez | Fashion & Accessoires | 2.13× | ||
| 20 | Sari | Fashion & Accessoires | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.64× | |
| Extroversion | THRILL | 1.27× | |
| Tradition | CONSERVATISM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.32× | |
| Need for Security | CONSERVATISM | 0.38× | |
| Risk Appetite | THRILL | 0.52× |
Makeup Tutorials has an estimated audience of 3,711,397 people in India, concentrated in Uttar Pradesh and Bihar.
75.3% of Makeup Tutorials fans are female, 24.7% are male, with an average age of 27.7 years.
Makeup Tutorials fans show strongest brand affinity for Makeup Lessons (10.93×), Bridesmaid (4.31×), and Wedding ring (4.31×) over the country average.
Makeup Tutorials fans in India are most concentrated in Uttar Pradesh (reach ~200K), Bihar (reach ~200K), and Maharashtra (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Makeup Tutorials itself, the audience over-indexes on Bridesmaid (4.31×), Wedding ring (4.31×), Engagement ring (4.19×), and Bride and Groom (4.07×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Makeup Tutorials. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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