A data profile of the people who buy, follow and care about Sari in India — modelled from more than twelve digital signal sources. Sari has an estimated audience of 20,488,091 people in India.
Sari has an estimated audience of 20,488,091 people in India. 46.2% are female, 53.8% are male, average age 32.0. Top brand affinities: Chennai, Embroidery, Designer clothing, Party dress, Cash on delivery.
Top brand affinities include Chennai, Embroidery, Designer clothing, with strongest over-indexing on Chennai (1.57× the country average).
Demographically, the Sari audience skews balanced with an average age of 32.0, and over-indexes on personality traits such as Tradition, Design Affinity.
The typical Sari fan in India is balanced, around 32.0 years old, with strong Tradition tendencies and a notable affinity for Chennai.
The key figures that characterise the Sari profile in India.
46.2% are female, 53.8% are male, average age 32.0.
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 32.0 |
| Estimated audience size | 20,488,091 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 32% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Sari audience comes from India.
| Country | Share |
|---|---|
| India | 35.2% |
| United States | 10.7% |
| Japan | 6.4% |
The strongest cross-interests of the Sari audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crochet | Home & Garden | 2.60× | ||
| 02 | Sewing machine | Home & Garden | 2.50× | ||
| 03 | Fashion show | Fashion & Accessoires | 2.37× | ||
| 04 | Embroidery | Home & Garden | 2.16× | ||
| 05 | Jewellery store | Fashion & Accessoires | 2.00× | ||
| 06 | Handmade jewelry | Fashion & Accessoires | 1.94× | ||
| 07 | Party dress | Fashion & Accessoires | 1.88× | ||
| 08 | Earring | Fashion & Accessoires | 1.82× | ||
| 09 | Engagement ring | Fashion & Accessoires | 1.79× | ||
| 10 | Designer clothing | Fashion & Accessoires | 1.78× | ||
| 11 | Tanishq | Fashion & Accessoires | 1.78× | ||
| 12 | Wedding invitation | Home & Garden | 1.75× | ||
| 13 | Skirt | Fashion & Accessoires | 1.73× | ||
| 14 | Cash on delivery | Business & Career | 1.70× | ||
| 15 | Gemstone | Fashion & Accessoires | 1.68× | ||
| 16 | Pakistan national cricket team | Sports | 1.64× | ||
| 17 | England cricket team | Sports | 1.63× | ||
| 18 | Chennai | Travel & Leisure | 1.57× | ||
| 19 | Nutrient | Food & Beverages | 1.55× | ||
| 20 | Skin care | Beauty & Wellness | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.49× | |
| Design Affinity | PREMIUM | 1.38× | |
| Quality Awareness | PREMIUM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.86× | |
| Extroversion | THRILL | 0.93× | |
| Social Media Usage | JOY | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Sari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.