A data profile of the people who buy, follow and care about Cash on delivery in India — modelled from more than twelve digital signal sources. Cash on delivery has an estimated audience of 12,342,461 people in India.
The average Cash on delivery fan in India is 30.3 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, West Bengal, Uttar Pradesh.
Top brand affinities include Bollywood movies, Chennai, Sari, with strongest over-indexing on Bollywood movies (1.55× the country average).
Demographically, the Cash on delivery audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Cash on delivery fan in India is more male, around 30.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Bollywood movies.
The key figures that characterise the Cash on delivery profile in India.
44.3% are female, 55.7% are male, average age 30.3.
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 30.3 |
| Estimated audience size | 12,342,461 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 31% | |
| 30-39 | 16% | |
| 40-49 | 9% | |
| 50+ | 6% |
of the worldwide Cash on delivery audience comes from India.
| Country | Share |
|---|---|
| India | 14.5% |
| Philippines | 9.4% |
| China | 7.0% |
Where the Cash on delivery audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Bengal | ~600K | 1.59× | |
| 02 | Jharkhand | ~100K | 1.19× | |
| 03 | Maharashtra | ~700K | 1.12× | |
| 04 | Gujarat | ~400K | 1.12× | |
| 05 | Tripura | ~20K | 1.07× | |
| 06 | Assam | ~100K | 1.06× | |
| 07 | Tamil Nadu | ~300K | 1.05× | |
| 08 | Madhya Pradesh | ~200K | 1.05× | |
| 09 | Chhattisgarh | ~80K | 1.05× | |
| 10 | Manipur | ~20K | 1.03× | |
| 11 | Uttarakhand | ~60K | 1.02× | |
| 12 | Bihar | ~200K | 1.00× | |
| 13 | Mizoram | ~8K | 1.00× | |
| 14 | Karnataka | ~300K | 0.99× | |
| 15 | Goa | ~10K | 0.99× | |
| 16 | Arunachal Pradesh | ~7K | 0.99× | |
| 17 | Uttar Pradesh | ~600K | 0.98× | |
| 18 | Rajasthan | ~300K | 0.98× | |
| 19 | Nagaland | ~8K | 0.98× | |
| 20 | Telangana | ~200K | 0.93× | |
| 21 | Punjab (region) | ~200K | 0.93× | |
| 22 | Meghalaya | ~10K | 0.93× | |
| 23 | Andhra Pradesh | ~100K | 0.90× | |
| 24 | Himachal Pradesh | ~40K | 0.90× | |
| 25 | Sikkim | ~5K | 0.90× | |
| 26 | Haryana | ~100K | 0.89× | |
| 27 | Jammu and Kashmir | ~50K | 0.88× | |
| 28 | Kerala | ~200K | 0.87× | |
| 29 | Odisha | ~100K | 0.86× |
The strongest cross-interests of the Cash on delivery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Trisha (actress) | Movies & TV | 2.46× | ||
| 02 | Chennai | Travel & Leisure | 1.94× | ||
| 03 | Indian wedding clothes | Fashion & Accessoires | 1.91× | ||
| 04 | Diamond | Fashion & Accessoires | 1.89× | ||
| 05 | Bridesmaid | Kids & Family | 1.85× | ||
| 06 | Wedding reception | Kids & Family | 1.79× | ||
| 07 | Shalwar kameez | Fashion & Accessoires | 1.76× | ||
| 08 | Suit (clothing) | Fashion & Accessoires | 1.74× | ||
| 09 | Sari | Fashion & Accessoires | 1.70× | ||
| 10 | Tamil cinema | Movies & TV | 1.70× | ||
| 11 | Colors (TV channel) | Movies & TV | 1.66× | ||
| 12 | Tamil language | Politics & Society | 1.62× | ||
| 13 | Serial (podcast) | Music & Radio | 1.60× | ||
| 14 | Telugu language | Politics & Society | 1.59× | ||
| 15 | Expensive Taste | Business & Career | 1.59× | ||
| 16 | Bollywood movies | Movies & TV | 1.55× | ||
| 17 | hotstar | Movies & TV | 1.54× | ||
| 18 | Flipkart | Shopping | 1.53× | ||
| 19 | Indian cuisine | Food & Beverages | 1.51× | ||
| 20 | Handicraft | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.45× | |
| Luxury Orientation | PREMIUM | 1.34× | |
| Healthy Lifestyle | BALANCE | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.78× | |
| Sustainability | BALANCE | 0.89× | |
| Mindfulness | BALANCE | 0.94× |
Cash on delivery has an estimated audience of 12,342,461 people in India, concentrated in Maharashtra and West Bengal.
44.3% of Cash on delivery fans are female, 55.7% are male, with an average age of 30.3 years.
Cash on delivery fans show strongest brand affinity for Bollywood movies (1.55×), Chennai (1.94×), and Sari (1.7×) over the country average.
Cash on delivery fans in India are most concentrated in Maharashtra (reach ~700K), West Bengal (reach ~600K), and Uttar Pradesh (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Cash on delivery itself, the audience over-indexes on Chennai (1.94×), Sari (1.7×), Flipkart (1.53×), and Tamil language (1.62×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Cash on delivery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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