A data profile of the people who buy, follow and care about Diamond in India — modelled from more than twelve digital signal sources. Diamond has an estimated audience of 11,786,629 people in India.
Diamond has an estimated audience of 11,786,629 people in India. 46.5% are female, 53.5% are male, average age 32.6. Top brand affinities: Nutrient, Chennai, Cash on delivery, Party dress, Sewing machine.
Top brand affinities include Nutrient, Chennai, Cash on delivery, with strongest over-indexing on Nutrient (1.85× the country average).
Demographically, the Diamond audience skews balanced with an average age of 32.6, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Diamond fan in India is balanced, around 32.6 years old, with strong Quality Awareness tendencies and a notable affinity for Nutrient.
The key figures that characterise the Diamond profile in India.
46.5% are female, 53.5% are male, average age 32.6.
| Metric | Value |
|---|---|
| Female | 46.5% |
| Male | 53.5% |
| Average age | 32.6 |
| Estimated audience size | 11,786,629 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 33% | |
| 30-39 | 17% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Diamond audience comes from India.
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 10.4% |
| India | 8.1% |
The strongest cross-interests of the Diamond audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sewing machine | Home & Garden | 2.75× | ||
| 02 | Crochet | Home & Garden | 2.71× | ||
| 03 | Swarovski | Fashion & Accessoires | 2.38× | ||
| 04 | Sewing | Home & Garden | 2.16× | ||
| 05 | Tanishq | Fashion & Accessoires | 2.03× | ||
| 06 | Party dress | Fashion & Accessoires | 1.91× | ||
| 07 | Handmade jewelry | Fashion & Accessoires | 1.90× | ||
| 08 | Cash on delivery | Business & Career | 1.89× | ||
| 09 | Nutrient | Food & Beverages | 1.85× | ||
| 10 | Earring | Fashion & Accessoires | 1.73× | ||
| 11 | Engagement ring | Fashion & Accessoires | 1.71× | ||
| 12 | Wedding invitation | Home & Garden | 1.68× | ||
| 13 | Gemstone | Fashion & Accessoires | 1.66× | ||
| 14 | Business class | Travel & Leisure | 1.59× | ||
| 15 | Ranveer Singh | Movies & TV | 1.59× | ||
| 16 | Chennai | Travel & Leisure | 1.58× | ||
| 17 | Embroidery | Home & Garden | 1.55× | ||
| 18 | Amitabh Bachchan | Movies & TV | 1.54× | ||
| 19 | Myntra.com | Shopping | 1.52× | ||
| 20 | Designer clothing | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.73× | |
| Convenience Orientation | PREMIUM | 1.47× | |
| Design Affinity | PREMIUM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.78× | |
| Mindfulness | BALANCE | 0.83× | |
| Social Media Usage | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Diamond. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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