A data profile of the people who buy, follow and care about Swarovski in India — modelled from more than twelve digital signal sources. Swarovski has an estimated audience of 4,273,879 people in India.
The average Swarovski fan in India is 32.1 years old, balanced, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Karnataka, Uttar Pradesh.
Top brand affinities include Sex and the City, Party dress, Shalwar kameez, with strongest over-indexing on Sex and the City (3.49× the country average).
Demographically, the Swarovski audience skews balanced with an average age of 32.1, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Swarovski fan in India is balanced, around 32.1 years old, with strong Quality Awareness tendencies and a notable affinity for Sex and the City.
The key figures that characterise the Swarovski profile in India.
47.2% are female, 52.8% are male, average age 32.1.
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 32.1 |
| Estimated audience size | 4,273,879 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 34% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 7% |
of the worldwide Swarovski audience comes from India.
| Country | Share |
|---|---|
| United States | 11.0% |
| Japan | 8.7% |
| Italy | 6.9% |
Where the Swarovski audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Karnataka | ~200K | 2.19× | |
| 02 | Haryana | ~100K | 2.11× | |
| 03 | Maharashtra | ~400K | 2.05× | |
| 04 | Goa | ~9K | 2.05× | |
| 05 | Punjab (region) | ~100K | 1.84× | |
| 06 | Telangana | ~100K | 1.62× | |
| 07 | Gujarat | ~200K | 1.56× | |
| 08 | Kerala | ~60K | 1.01× | |
| 09 | Sikkim | ~2K | 1.00× | |
| 10 | Nagaland | ~3K | 0.97× | |
| 11 | Uttarakhand | ~20K | 0.96× | |
| 12 | Uttar Pradesh | ~200K | 0.92× | |
| 13 | Tamil Nadu | ~90K | 0.92× | |
| 14 | Chhattisgarh | ~20K | 0.81× | |
| 15 | Andhra Pradesh | ~40K | 0.80× | |
| 16 | Meghalaya | ~4K | 0.80× | |
| 17 | Mizoram | ~2K | 0.75× | |
| 18 | West Bengal | ~100K | 0.74× | |
| 19 | Rajasthan | ~70K | 0.74× | |
| 20 | Arunachal Pradesh | ~2K | 0.74× | |
| 21 | Jammu and Kashmir | ~10K | 0.71× | |
| 22 | Manipur | ~4K | 0.69× | |
| 23 | Himachal Pradesh | ~10K | 0.68× | |
| 24 | Assam | ~30K | 0.66× | |
| 25 | Madhya Pradesh | ~50K | 0.65× | |
| 26 | Tripura | ~3K | 0.53× | |
| 27 | Jharkhand | ~20K | 0.51× | |
| 28 | Odisha | ~20K | 0.48× | |
| 29 | Bihar | ~20K | 0.28× |
The strongest cross-interests of the Swarovski audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Art jewelry | Fashion & Accessoires | 4.74× | ||
| 02 | Party dress | Fashion & Accessoires | 3.86× | ||
| 03 | Anarkali Salwar Suit | Fashion & Accessoires | 3.68× | ||
| 04 | Sex and the City | Movies & TV | 3.49× | ||
| 05 | Pendant | Politics & Society | 3.16× | ||
| 06 | Gown | Fashion & Accessoires | 3.16× | ||
| 07 | Jewelry design | Fashion & Accessoires | 3.12× | ||
| 08 | Handmade jewelry | Fashion & Accessoires | 3.05× | ||
| 09 | Shalwar kameez | Fashion & Accessoires | 2.93× | ||
| 10 | Ring (jewellery) | Fashion & Accessoires | 2.81× | ||
| 11 | Necklace | Fashion & Accessoires | 2.77× | ||
| 12 | Engagement ring | Fashion & Accessoires | 2.76× | ||
| 13 | Wedding ring | Fashion & Accessoires | 2.73× | ||
| 14 | Bridesmaid | Kids & Family | 2.66× | ||
| 15 | Earring | Fashion & Accessoires | 2.65× | ||
| 16 | Business class | Travel & Leisure | 2.52× | ||
| 17 | Bride and Groom | Home & Garden | 2.49× | ||
| 18 | Diamond | Fashion & Accessoires | 2.38× | ||
| 19 | First class travel | Travel & Leisure | 2.21× | ||
| 20 | South Asia | Travel & Leisure | 1.80× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.66× | |
| Luxury Orientation | PREMIUM | 1.50× | |
| Design Affinity | PREMIUM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.50× | |
| Need for Security | CONSERVATISM | 0.72× | |
| Risk Appetite | THRILL | 0.82× |
Swarovski's target market in India covers an estimated 4,273,879 people, concentrated in Maharashtra and Karnataka.
47.2% of the Swarovski audience are female, 52.8% are male, with an average age of 32.1 years.
Swarovski fans show strongest brand affinity for Sex and the City (3.49×), Party dress (3.86×), and Shalwar kameez (2.93×) over the country average.
Swarovski fans in India are most concentrated in Maharashtra (reach ~400K), Karnataka (reach ~200K), and Uttar Pradesh (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Swarovski itself, the audience over-indexes on Party dress (3.86×), Shalwar kameez (2.93×), Art jewelry (4.74×), and Jewelry design (3.12×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Swarovski. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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