Rascasse Audience Intelligence

Tiffany & Co. Target Market in United States

A data profile of the people who buy, follow and care about Tiffany & Co. in United States — modelled from more than twelve digital signal sources. Tiffany & Co. has an estimated audience of 10,242,275 people in United States.

#2among Jewelry in United States#356among Brand in United States#176in Fashion & Accessoires

The average Tiffany & Co. fan in United States is 39.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Nordstrom rack, Sephora, Cartier, with strongest over-indexing on Nordstrom rack (2.33× the country average).

Demographically, the Tiffany & Co. audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tiffany & Co. fan in United States is more female, around 39.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Nordstrom rack.

Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tiffany & Co. profile in United States.

Audience size
10.2M
in United States
Gender
68.3%♀
31.7% male
Age
39.0
average years
Country rank
#3492
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tiffany & Co.

68.3% are female, 31.7% are male, average age 39.0.

Fig. 02

Gender split

68.3%
Female
31.7%
Male
Demographic split for Tiffany & Co. audience in United States
MetricValue
Female68.3%
Male31.7%
Average age39.0
Estimated audience size10,242,275
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Tiffany & Co. audience in United States
Age bracketShare%
16-1918%
20-2921%
30-3921%
40-4921%
50+19%
Fig. 04

Worldwide distribution

16.9%

of the worldwide Tiffany & Co. audience comes from United States.

Worldwide audience distribution share by country for Tiffany & Co.
CountryShare
United States16.9%
Japan16.7%
China11.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tiffany & Co. audience in United States is strongest.

Fig. 05

Top regions by affinity

Tiffany & Co. customers by region in United States
#RegionReachAffinity×
01Hawaii~100K2.59×
02New York~1M2.09×
03Massachusetts~400K1.90×
04New Jersey~500K1.76×
05Connecticut~200K1.65×
06Washington, District of Columbia~50K1.64×
07California~2M1.62×
08Illinois~500K1.37×
09Rhode Island~40K1.28×
10Nevada~100K1.23×
11Florida~800K1.19×
12Michigan~300K1.19×
13Pennsylvania~400K1.18×
14Virginia~300K1.18×
15Washington~200K1.17×
16Arizona~200K1.13×
17Maryland~200K1.12×
18New Hampshire~50K1.12×
19Texas~900K1.02×
20Georgia~300K1.02×
21Delaware~30K0.95×
22Ohio~300K0.92×
23South Carolina~100K0.88×
24Colorado~100K0.85×
25Indiana~200K0.84×
26Oregon~100K0.84×
27North Carolina~300K0.83×
28Vermont~20K0.83×
29Tennessee~200K0.80×
30Alaska~20K0.80×
31Utah~70K0.79×
32Maine~30K0.78×
33Missouri~100K0.77×
34Minnesota~100K0.77×
35Alabama~100K0.77×
36Louisiana~100K0.77×
37New Mexico~40K0.74×
38Wisconsin~100K0.72×
39Kentucky~90K0.71×
40West Virginia~30K0.71×
41Oklahoma~80K0.69×
42Montana~20K0.64×
43Arkansas~50K0.63×
44Mississippi~50K0.63×
45Kansas~50K0.63×
46Idaho~30K0.61×
47Iowa~50K0.59×
48North Dakota~10K0.58×
49Nebraska~30K0.55×
50South Dakota~10K0.51×
Fig. 06

Affinity by region

Affinity by region — Tiffany & Co., United States
0.51×1.00×2.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tiffany & Co. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tiffany & Co. audience
#·InterestCategoryAffinity×
01CartierFashion & Accessoires4.01×
02PendantPolitics & Society3.16×
03Jewelry designFashion & Accessoires3.15×
04AritziaFashion & Accessoires2.87×
05Tory BurchFashion & Accessoires2.85×
06Handmade jewelryFashion & Accessoires2.66×
07CoachFashion & Accessoires2.66×
08Ring (jewellery)Fashion & Accessoires2.47×
09Nordstrom rackFashion & Accessoires2.33×
10DiamondFashion & Accessoires2.30×
11Louis VuittonFashion & Accessoires2.23×
12Natural skin careBeauty & Wellness2.20×
13NecklaceFashion & Accessoires2.16×
14ManhattanTravel & Leisure2.03×
15GemstoneFashion & Accessoires1.96×
16SephoraShopping1.82×
17T.J.MaxxShopping1.78×
18Macy'sShopping1.62×
19NordstromShopping1.57×
20Skin careBeauty & Wellness1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tiffany & Co. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tiffany & Co. audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.14×
Quality AwarenessPREMIUM1.72×
Design AffinityPREMIUM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tiffany & Co. audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.47×
Need for SecurityCONSERVATISM0.78×
Family OrientationCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Tiffany & Co.'s target market in United States?

Tiffany & Co.'s target market in United States covers an estimated 10,242,275 people, concentrated in California and New York.

02

What is the gender split and age of Tiffany & Co. customers?

68.3% of the Tiffany & Co. audience are female, 31.7% are male, with an average age of 39.0 years.

03

Which brands do Tiffany & Co. fans like most?

Tiffany & Co. fans show strongest brand affinity for Nordstrom rack (2.33×), Sephora (1.82×), and Cartier (4.01×) over the country average.

04

Where do Tiffany & Co. fans live in United States?

Tiffany & Co. fans in United States are most concentrated in California (reach ~2M), New York (reach ~1M), and Texas (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Tiffany & Co. fans also like?

Beyond Tiffany & Co. itself, the audience over-indexes on Sephora (1.82×), Cartier (4.01×), Macy's (1.62×), and Louis Vuitton (2.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Jewelry audiences in United States

See Tiffany & Co. audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tiffany & Co.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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