Tiffany & Co. Audience in United States

Tiffany & Co. logo

Tiffany & Co. has an estimated audience of 10,261,714 people in United States. 68.3% are female, 31.7% are male, average age 39.0. Top regions: California, New York, Texas. Top brand affinities: Yahoo!奇摩名人娛樂, Nordstrom rack, Sephora, Macy's, Cartier.

The average Tiffany & Co. fan in United States is 39.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Yahoo!奇摩名人娛樂, Nordstrom rack, Sephora, with strongest over-indexing on Yahoo!奇摩名人娛樂 (2.3× the country average). Demographically, the Tiffany & Co. audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry

Demographics of Tiffany & Co. fans

Demographic split for Tiffany & Co. audience in United States
MetricValue
Female68.3%
Male31.7%
Average age39.0
Estimated audience size10,261,714

Audience persona

The typical Tiffany & Co. fan in United States is more female, around 39.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Yahoo!奇摩名人娛樂.

Top regions in United States

Top regions ranked by reach for Tiffany & Co. in United States
RegionReachAffinity
California1,878,2151.66×
New York1,267,4272.21×
Texas937,5681.06×
Florida836,8651.2×
Illinois493,6171.44×
New Jersey477,7691.83×
Pennsylvania423,0131.22×
Massachusetts402,5411.99×
Georgia330,7181.05×
Michigan318,1641.19×
Virginia302,7341.21×
Ohio297,9840.94×
North Carolina261,6560.85×
Arizona247,4171.18×
Washington246,7121.2×
Maryland199,8951.13×
Connecticut171,9341.67×
Tennessee161,9930.79×
Indiana158,7450.85×
Colorado141,4010.87×
South Carolina138,1270.89×
Missouri126,3880.76×
Nevada122,8921.24×
Minnesota113,6020.77×
Alabama111,8480.78×
Hawaii110,6832.51×
Wisconsin108,2640.7×
Oregon99,0980.84×
Louisiana94,1300.71×
Kentucky90,9780.71×
Oklahoma72,2350.63×
Utah71,1290.77×
Arkansas51,3010.61×
Washington, District of Columbia50,3001.63×
Kansas49,8430.62×
Mississippi48,5230.57×
Iowa47,6080.56×
New Hampshire45,0081.11×
Rhode Island41,8801.28×
New Mexico37,2000.72×
West Virginia31,0310.65×
Idaho29,3480.57×
Maine27,5350.75×
Nebraska26,3010.51×
Delaware25,7580.91×
Montana17,0400.6×
Alaska16,6840.76×
Vermont13,9550.77×
North Dakota10,6930.51×
South Dakota10,2430.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tiffany & Co. audience
BrandAffinityCategory
Yahoo!奇摩名人娛樂2.3×Internet & Social Media
Nordstrom rack2.33×Fashion & Accessoires
Sephora1.82×Shopping
Macy's1.62×Shopping
Cartier4.01×Fashion & Accessoires
Louis Vuitton2.23×Fashion & Accessoires
Handmade jewelry2.66×Fashion & Accessoires
Tory Burch2.85×Fashion & Accessoires
Pendant3.16×Politics & Society
Nordstrom1.57×Shopping
Manhattan2.03×Travel & Leisure
Ring (jewellery)2.47×Fashion & Accessoires
Aritzia2.87×Fashion & Accessoires
Diamond2.3×Fashion & Accessoires
T.J.Maxx1.78×Shopping
Coach2.66×Fashion & Accessoires
Gemstone1.96×Fashion & Accessoires
Jewelry design3.15×Fashion & Accessoires
Skin care1.54×Beauty & Wellness
Natural skin care2.2×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tiffany & Co. audience
TraitClusterScore
Luxury OrientationPREMIUM1.93
Design AffinityPREMIUM1.79
SustainabilityBALANCE1.54
IndulgenceJOY1.47
Early Adopter MentalityPOWER1.47
LGBTQ+ IdentityOPEN1.35

Worldwide distribution

Worldwide audience distribution share by country for Tiffany & Co.
CountryShare
United States17.2%
Japan17.0%
China11.3%

See Tiffany & Co. audiences in other countries

More Jewelry audiences in United States

Frequently asked questions

How many fans does Tiffany & Co. have in United States?

Tiffany & Co. has an estimated audience of 10,261,714 people in United States, concentrated in California and New York.

What is the gender split and age of Tiffany & Co. fans?

68.3% of Tiffany & Co. fans are female, 31.7% are male, with an average age of 39.0 years.

Which brands do Tiffany & Co. fans like most?

Tiffany & Co. fans show strongest brand affinity for Yahoo!奇摩名人娛樂 (2.3×), Nordstrom rack (2.33×), and Sephora (1.82×) over the country average.

Where do Tiffany & Co. fans live in United States?

Tiffany & Co. fans in United States are most concentrated in California (reach 1,878,215), New York (reach 1,267,427), and Texas (reach 937,568). These three regions account for the largest share of the active audience.

What other brands do Tiffany & Co. fans also like?

Beyond Tiffany & Co. itself, the audience over-indexes on Nordstrom rack (2.33×), Sephora (1.82×), Macy's (1.62×), and Cartier (4.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tiffany & Co.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.