Rascasse Audience Intelligence

Pandora Target Market in United States

A data profile of the people who buy, follow and care about Pandora in United States — modelled from more than twelve digital signal sources. Pandora has an estimated audience of 9,660,536 people in United States.

#3among Jewelry in United States#379among Brand in United States#189in Fashion & Accessoires

The average Pandora fan in United States is 39.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Fashion show, Handmade jewelry, Louis Vuitton, with strongest over-indexing on Fashion show (8.36× the country average).

Demographically, the Pandora audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pandora fan in United States is more female, around 39.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Fashion show.

Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pandora profile in United States.

Audience size
9.7M
in United States
Gender
72.6%♀
27.4% male
Age
39.2
average years
Country rank
#3707
Brand in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pandora

72.6% are female, 27.4% are male, average age 39.2.

Fig. 02

Gender split

72.6%
Female
27.4%
Male
Demographic split for Pandora audience in United States
MetricValue
Female72.6%
Male27.4%
Average age39.2
Estimated audience size9,660,536
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Pandora audience in United States
Age bracketShare%
16-1920%
20-2920%
30-3919%
40-4920%
50+21%
Fig. 04

Worldwide distribution

17.9%

of the worldwide Pandora audience comes from United States.

Worldwide audience distribution share by country for Pandora
CountryShare
United States17.9%
Italy6.5%
United Kingdom6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pandora audience in United States is strongest.

Fig. 05

Top regions by affinity

Pandora customers by region in United States
#RegionReachAffinity×
01Mississippi~100K1.56×
02Alabama~200K1.46×
03Georgia~400K1.44×
04Louisiana~200K1.39×
05Illinois~400K1.35×
06Texas~1M1.34×
07Florida~900K1.32×
08South Carolina~200K1.20×
09North Carolina~300K1.18×
10New Mexico~60K1.18×
11New York~600K1.17×
12Tennessee~200K1.17×
13Maryland~200K1.16×
14Arizona~200K1.14×
15New Jersey~300K1.10×
16Connecticut~100K1.10×
17Michigan~300K1.09×
18Nevada~100K1.08×
19Ohio~300K1.07×
20Arkansas~80K1.07×
21Pennsylvania~300K1.06×
22Massachusetts~200K1.06×
23California~1M1.04×
24Virginia~200K1.03×
25Wisconsin~100K1.03×
26Rhode Island~30K1.01×
27Indiana~200K1.00×
28Kentucky~100K0.94×
29Delaware~20K0.94×
30Missouri~100K0.91×
31Washington, District of Columbia~30K0.89×
32Idaho~40K0.88×
33Hawaii~40K0.86×
34North Dakota~20K0.86×
35Oklahoma~90K0.84×
36Kansas~60K0.84×
37Alaska~20K0.84×
38South Dakota~20K0.83×
39Colorado~100K0.81×
40Nebraska~40K0.80×
41Iowa~60K0.78×
42West Virginia~40K0.78×
43Oregon~80K0.76×
44Wyoming~10K0.76×
45Utah~60K0.75×
46New Hampshire~30K0.75×
47Washington~100K0.74×
48Montana~20K0.73×
49Minnesota~100K0.72×
50Maine~20K0.67×
Fig. 06

Affinity by region

Affinity by region — Pandora, United States
0.67×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pandora audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pandora audience
#·InterestCategoryAffinity×
01FendiFashion & Accessoires9.10×
02BurberryFashion & Accessoires8.99×
03Party dressFashion & Accessoires8.53×
04Fashion showFashion & Accessoires8.36×
05HermèsFashion & Accessoires8.07×
06AritziaFashion & Accessoires7.51×
07Handmade jewelryFashion & Accessoires7.44×
08Wedding ringFashion & Accessoires5.82×
09Louis VuittonFashion & Accessoires5.79×
10GucciFashion & Accessoires5.46×
11Engagement ringFashion & Accessoires5.39×
12Social media marketingBusiness & Career5.36×
13NecklaceFashion & Accessoires4.95×
14StreetwearFashion & Accessoires4.87×
15NikeFashion & Accessoires4.69×
16SkirtFashion & Accessoires4.23×
17Nordstrom rackFashion & Accessoires4.22×
18BraceletFashion & Accessoires4.18×
19Charity and causesBusiness & Career4.04×
20PinterestInternet & Social Media3.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pandora audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pandora audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM3.52×
Early Adopter MentalityPOWER2.89×
Design AffinityPREMIUM2.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pandora audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.37×
Need for SecurityCONSERVATISM0.46×
TraditionCONSERVATISM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pandora's target market in United States?

Pandora's target market in United States covers an estimated 9,660,536 people, concentrated in Texas and California.

02

What is the gender split and age of Pandora customers?

72.6% of the Pandora audience are female, 27.4% are male, with an average age of 39.2 years.

03

Which brands do Pandora fans like most?

Pandora fans show strongest brand affinity for Fashion show (8.36×), Handmade jewelry (7.44×), and Louis Vuitton (5.79×) over the country average.

04

Where do Pandora fans live in United States?

Pandora fans in United States are most concentrated in Texas (reach ~1M), California (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Pandora fans also like?

Beyond Pandora itself, the audience over-indexes on Handmade jewelry (7.44×), Louis Vuitton (5.79×), Aritzia (7.51×), and Streetwear (4.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Jewelry audiences in United States

See Pandora audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pandora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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