Pandora Audience in United States

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Pandora has an estimated audience of 9,623,059 people in United States. 72.6% are female, 27.4% are male, average age 39.2. Top regions: Texas, California, Florida. Top brand affinities: Bank account, Elsword, Goop, Home equity, Governor of Michigan.

The average Pandora fan in United States is 39.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Bank account, Elsword, Goop, with strongest over-indexing on Bank account (5.38× the country average). Demographically, the Pandora audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry

Demographics of Pandora fans

Demographic split for Pandora audience in United States
MetricValue
Female72.6%
Male27.4%
Average age39.2
Estimated audience size9,623,059

Audience persona

The typical Pandora fan in United States is more female, around 39.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Pandora in United States
RegionReachAffinity
Texas1,169,4861.41×
California1,160,3191.1×
Florida902,5101.39×
New York663,6121.23×
Illinois468,1371.46×
Georgia452,0041.52×
North Carolina360,4461.24×
Pennsylvania345,3501.07×
Ohio315,1081.06×
Michigan281,0701.12×
New Jersey279,0121.14×
Virginia248,1431.06×
Arizona239,3591.22×
Tennessee230,3471.19×
Massachusetts208,0471.1×
Maryland192,9671.17×
Alabama190,6851.42×
South Carolina180,0251.24×
Indiana176,4341×
Louisiana168,4161.36×
Wisconsin150,4011.04×
Washington147,0040.76×
Missouri136,2430.88×
Colorado128,4680.85×
Mississippi119,6471.51×
Kentucky110,2350.91×
Connecticut107,0411.11×
Nevada102,2821.1×
Minnesota101,8880.74×
Oregon87,1870.79×
Oklahoma84,2310.79×
Arkansas75,2790.95×
Utah64,4860.75×
Kansas63,6870.84×
Iowa60,0250.76×
New Mexico55,3411.15×
Idaho38,8940.81×
Nebraska37,2000.77×
Hawaii34,6310.84×
West Virginia33,3740.74×
Rhode Island29,8220.97×
New Hampshire27,1230.72×
Washington, District of Columbia25,6030.89×
Maine22,4800.65×
Delaware20,5200.77×
Montana18,4000.69×
South Dakota17,5340.79×
Alaska16,6420.81×
North Dakota16,0290.81×
Wyoming10,4220.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pandora audience
BrandAffinityCategory
Bank account5.38×Business & Career
Elsword35.11×Games
Goop6.55×Internet & Social Media
Home equity2.11×Home & Garden
Governor of Michigan7.74×Politics & Society
Fairy godmother7.31×Literature
Collectable1.56×Kids & Family
Combat sport1.51×Sports
Historic site3.93×Arts & Culture
Mothercare2.79×Kids & Family
Hardik Pandya12.89×Sports
Natural rubber1.68×Cars & Mobility
Tequila Cazadores13.42×Food & Beverages
Harlow9.01×Travel & Leisure
headspace6.54×Health
Cherish (group)7.6×Music & Radio
Vocal harmony3.15×Music & Radio
Wok4.51×Food & Beverages
Grinch2.73×Movies & TV
Hibachi5.25×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pandora audience
TraitClusterScore
Luxury OrientationPREMIUM2.22
LGBTQ+ IdentityOPEN2.02
Design AffinityPREMIUM1.88
Pet OwnershipJOY1.65
IndulgenceJOY1.61
SustainabilityBALANCE1.49

Worldwide distribution

Worldwide audience distribution share by country for Pandora
CountryShare
United States19.3%
Italy7.0%
United Kingdom6.8%

See Pandora audiences in other countries

More Jewelry audiences in United States

Frequently asked questions

How many fans does Pandora have in United States?

Pandora has an estimated audience of 9,623,059 people in United States, concentrated in Texas and California.

What is the gender split and age of Pandora fans?

72.6% of Pandora fans are female, 27.4% are male, with an average age of 39.2 years.

Which brands do Pandora fans like most?

Pandora fans show strongest brand affinity for Bank account (5.38×), Elsword (35.11×), and Goop (6.55×) over the country average.

Where do Pandora fans live in United States?

Pandora fans in United States are most concentrated in Texas (reach 1,169,486), California (reach 1,160,319), and Florida (reach 902,510). These three regions account for the largest share of the active audience.

What other brands do Pandora fans also like?

Beyond Pandora itself, the audience over-indexes on Elsword (35.11×), Goop (6.55×), Home equity (2.11×), and Governor of Michigan (7.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pandora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.