Cartier Audience in United States

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Cartier has an estimated audience of 10,238,375 people in United States. 61.8% are female, 38.2% are male, average age 38.1. Top regions: California, New York, Texas. Top brand affinities: Historic site, Goop, Fairy godmother, Governor of Michigan, Vocal harmony.

The average Cartier fan in United States is 38.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Historic site, Goop, Fairy godmother, with strongest over-indexing on Historic site (10.91× the country average). Demographically, the Cartier audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry

Demographics of Cartier fans

Demographic split for Cartier audience in United States
MetricValue
Female61.8%
Male38.2%
Average age38.1
Estimated audience size10,238,375

Audience persona

The typical Cartier fan in United States is more female, around 38.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Cartier in United States
RegionReachAffinity
California2,607,2172.32×
New York1,492,5322.61×
Texas1,389,5111.58×
Florida1,237,4851.79×
Illinois524,2031.54×
New Jersey523,7482.01×
Georgia384,6971.22×
Massachusetts350,9341.74×
Pennsylvania348,9221.01×
Virginia330,0911.32×
Michigan265,9180.99×
North Carolina259,3040.84×
Washington251,0691.22×
Arizona240,6891.15×
Ohio238,4950.76×
Maryland238,2781.35×
Nevada195,2921.97×
Tennessee164,0550.8×
Connecticut147,4911.44×
Colorado137,6430.85×
Indiana124,0860.66×
South Carolina117,5240.76×
Hawaii110,1632.5×
Wisconsin108,1960.7×
Louisiana105,3140.8×
Missouri102,4640.62×
Alabama98,0310.69×
Oregon94,1660.8×
Minnesota92,3880.63×
Kentucky80,0450.62×
Oklahoma73,1510.64×
Utah60,6760.66×
Washington, District of Columbia59,3971.93×
Arkansas51,9790.62×
Mississippi51,9460.62×
Kansas47,2270.59×
Iowa39,4630.47×
New Mexico36,1210.7×
Rhode Island32,4321×
New Hampshire29,1220.72×
Nebraska26,8050.52×
Idaho25,8490.5×
Delaware24,1750.86×
West Virginia23,6090.5×
Maine21,2460.58×
Alaska12,9560.59×
Montana11,4580.4×
North Dakota10,0860.48×
Vermont9,4770.53×
South Dakota8,5990.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cartier audience
BrandAffinityCategory
Historic site10.91×Arts & Culture
Goop9.33×Internet & Social Media
Fairy godmother12.52×Literature
Governor of Michigan12.19×Politics & Society
Vocal harmony7.42×Music & Radio
Elsword24.71×Games
Grinch5.74×Movies & TV
Mathcore10.18×Music & Radio
Harlow14.77×Travel & Leisure
Hipster11.5×Politics & Society
TV Fanatic12.08×Movies & TV
Home equity2.03×Home & Garden
Hibachi8.1×Food & Beverages
Bank account2.35×Business & Career
Cherish (group)10.29×Music & Radio
Hardik Pandya14.17×Sports
No Escape (1994 film)10.45×Movies & TV
Wok6.03×Food & Beverages
Google Home5.76×Technology & Electronics
Sub Zero (Official)8.32×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cartier audience
TraitClusterScore
Luxury OrientationPREMIUM2.77
Design AffinityPREMIUM2.26
IndulgenceJOY1.87
Quality AwarenessPREMIUM1.74
LGBTQ+ IdentityOPEN1.7
Early Adopter MentalityPOWER1.62

Worldwide distribution

Worldwide audience distribution share by country for Cartier
CountryShare
United States13.3%
Japan12.2%
China7.7%

See Cartier audiences in other countries

More Jewelry audiences in United States

Frequently asked questions

How many fans does Cartier have in United States?

Cartier has an estimated audience of 10,238,375 people in United States, concentrated in California and New York.

What is the gender split and age of Cartier fans?

61.8% of Cartier fans are female, 38.2% are male, with an average age of 38.1 years.

Which brands do Cartier fans like most?

Cartier fans show strongest brand affinity for Historic site (10.91×), Goop (9.33×), and Fairy godmother (12.52×) over the country average.

Where do Cartier fans live in United States?

Cartier fans in United States are most concentrated in California (reach 2,607,217), New York (reach 1,492,532), and Texas (reach 1,389,511). These three regions account for the largest share of the active audience.

What other brands do Cartier fans also like?

Beyond Cartier itself, the audience over-indexes on Goop (9.33×), Fairy godmother (12.52×), Governor of Michigan (12.19×), and Vocal harmony (7.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cartier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.