David Yurman Audience in United States
David Yurman has an estimated audience of 8,017,977 people in United States. 74.7% are female, 25.3% are male, average age 37.5. Top regions: Texas, New York, Florida. Top brand affinities: Radioactivity, Total Control, Hot Snakes, Arts and music, Sports.
The average David Yurman fan in United States is 37.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, New York, Florida. Top brand affinities include Radioactivity, Total Control, Hot Snakes, with strongest over-indexing on Radioactivity (438.19× the country average). Demographically, the David Yurman audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry
Demographics of David Yurman fans
| Metric | Value |
|---|---|
| Female | 74.7% |
| Male | 25.3% |
| Average age | 37.5 |
| Estimated audience size | 8,017,977 |
Audience persona
The typical David Yurman fan in United States is more female, around 37.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Radioactivity.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 1,162,661 | 1.69× |
| New York | 1,002,069 | 2.24× |
| Florida | 996,065 | 1.83× |
| California | 872,036 | 0.99× |
| Georgia | 449,513 | 1.82× |
| New Jersey | 394,193 | 1.93× |
| North Carolina | 370,597 | 1.54× |
| Illinois | 334,303 | 1.25× |
| Pennsylvania | 319,288 | 1.18× |
| Virginia | 302,751 | 1.55× |
| Massachusetts | 302,703 | 1.92× |
| Maryland | 224,010 | 1.62× |
| Tennessee | 221,948 | 1.38× |
| Michigan | 195,071 | 0.93× |
| Ohio | 180,424 | 0.73× |
| Alabama | 179,953 | 1.61× |
| South Carolina | 162,986 | 1.35× |
| Louisiana | 140,226 | 1.36× |
| Connecticut | 121,318 | 1.51× |
| Mississippi | 117,809 | 1.78× |
| Missouri | 116,499 | 0.9× |
| Arizona | 116,284 | 0.71× |
| Indiana | 106,834 | 0.73× |
| Colorado | 97,895 | 0.77× |
| Kentucky | 95,160 | 0.95× |
| Washington | 91,941 | 0.57× |
| Oklahoma | 77,354 | 0.87× |
| Arkansas | 70,416 | 1.07× |
| Minnesota | 65,646 | 0.57× |
| Nevada | 61,314 | 0.79× |
| Washington, District of Columbia | 61,102 | 2.54× |
| Wisconsin | 52,590 | 0.44× |
| Kansas | 41,190 | 0.65× |
| Oregon | 38,407 | 0.42× |
| Rhode Island | 31,202 | 1.22× |
| New Hampshire | 28,214 | 0.89× |
| Utah | 26,672 | 0.37× |
| Hawaii | 24,355 | 0.71× |
| Iowa | 24,288 | 0.37× |
| Delaware | 23,248 | 1.05× |
| West Virginia | 20,998 | 0.56× |
| Nebraska | 15,911 | 0.4× |
| Maine | 15,841 | 0.55× |
| New Mexico | 14,641 | 0.36× |
| Idaho | 11,382 | 0.28× |
| Vermont | 8,295 | 0.59× |
| Montana | 6,979 | 0.31× |
| North Dakota | 5,602 | 0.34× |
| Alaska | 4,786 | 0.28× |
| South Dakota | 4,733 | 0.26× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Radioactivity | 438.19× | Music & Radio |
| Total Control | 438.19× | Music & Radio |
| Hot Snakes | 438.19× | Music & Radio |
| Arts and music | 1.98× | Arts & Culture |
| Sports | 1.97× | Sports |
| Food and drink | 1.89× | Food & Beverages |
| Food | 1.96× | Food & Beverages |
| Music | 1.86× | Business & Career |
| Entertainment | 1.92× | Movies & TV |
| Clothing | 1.85× | Fashion & Accessoires |
| Consumer electronics | 1.83× | Technology & Electronics |
| Shopping | 1.77× | Shopping |
| Movies | 1.77× | Movies & TV |
| Live events | 1.85× | Music & Radio |
| Outdoor recreation | 1.88× | Sports |
| Hobby Lobby | 2.79× | Home & Garden |
| Celebrity | 2.26× | Movies & TV |
| Fitness and wellness | 1.71× | Sports |
| Pets | 1.81× | Pets & Animals |
| Reading | 1.72× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.5 |
| Design Affinity | PREMIUM | 2.43 |
| Indulgence | JOY | 2.37 |
| Pet Ownership | JOY | 1.87 |
| Quality Awareness | PREMIUM | 1.82 |
| Sustainability | BALANCE | 1.69 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 71.5% |
| Canada | 5.0% |
| United Kingdom | 4.1% |
See David Yurman audiences in other countries
More Jewelry audiences in United States
- Tiffany & Co. (10,261,715)
- Cartier (10,238,376)
- Pandora (9,623,059)
- Swarovski (8,133,152)
- Van Cleef & Arpels (2,792,721)
Frequently asked questions
How many fans does David Yurman have in United States?
David Yurman has an estimated audience of 8,017,977 people in United States, concentrated in Texas and New York.
What is the gender split and age of David Yurman fans?
74.7% of David Yurman fans are female, 25.3% are male, with an average age of 37.5 years.
Which brands do David Yurman fans like most?
David Yurman fans show strongest brand affinity for Radioactivity (438.19×), Total Control (438.19×), and Hot Snakes (438.19×) over the country average.
Where do David Yurman fans live in United States?
David Yurman fans in United States are most concentrated in Texas (reach 1,162,661), New York (reach 1,002,069), and Florida (reach 996,065). These three regions account for the largest share of the active audience.
What other brands do David Yurman fans also like?
Beyond David Yurman itself, the audience over-indexes on Total Control (438.19×), Hot Snakes (438.19×), Arts and music (1.98×), and Sports (1.97×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for David Yurman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.