Rascasse Audience Intelligence

David Yurman Target Market in United States

A data profile of the people who buy, follow and care about David Yurman in United States — modelled from more than twelve digital signal sources. David Yurman has an estimated audience of 8,134,603 people in United States.

#5among Jewelry in United States#454among Brand in United States#225in Fashion & Accessoires

The average David Yurman fan in United States is 37.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, New York.

Top brand affinities include Radioactivity, Total Control, Hot Snakes, with strongest over-indexing on Radioactivity (438.19× the country average).

Demographically, the David Yurman audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Luxury Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical David Yurman fan in United States is more female, around 37.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Radioactivity.

Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the David Yurman profile in United States.

Audience size
8.1M
in United States
Gender
74.7%♀
25.3% male
Age
37.5
average years
Country rank
#4368
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of David Yurman

74.7% are female, 25.3% are male, average age 37.5.

Fig. 02

Gender split

74.7%
Female
25.3%
Male
Demographic split for David Yurman audience in United States
MetricValue
Female74.7%
Male25.3%
Average age37.5
Estimated audience size8,134,603
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the David Yurman audience in United States
Age bracketShare%
16-1923%
20-2921%
30-3920%
40-4920%
50+16%
Fig. 04

Worldwide distribution

71.4%

of the worldwide David Yurman audience comes from United States.

Worldwide audience distribution share by country for David Yurman
CountryShare
United States71.4%
Canada5.0%
United Kingdom4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the David Yurman audience in United States is strongest.

Fig. 05

Top regions by affinity

David Yurman customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~60K2.65×
02New York~900K2.10×
03Mississippi~100K1.94×
04Florida~1M1.83×
05Massachusetts~300K1.80×
06New Jersey~400K1.78×
07Georgia~400K1.77×
08Texas~1M1.73×
09Maryland~200K1.60×
10Alabama~200K1.59×
11Virginia~300K1.48×
12North Carolina~400K1.46×
13Connecticut~100K1.43×
14Tennessee~200K1.38×
15Louisiana~100K1.38×
16South Carolina~200K1.27×
17Illinois~300K1.24×
18Rhode Island~30K1.20×
19Pennsylvania~300K1.12×
20Delaware~20K1.12×
21Arkansas~70K1.08×
22California~900K0.99×
23Nevada~70K0.96×
24Kentucky~100K0.95×
25Missouri~100K0.90×
26Oklahoma~80K0.88×
27Michigan~200K0.87×
28New Hampshire~30K0.87×
29Arizona~100K0.79×
30Indiana~100K0.76×
31Colorado~90K0.75×
32Ohio~200K0.72×
33Hawaii~20K0.70×
34Kansas~40K0.65×
35Vermont~9K0.63×
36Washington~100K0.61×
37Minnesota~70K0.61×
38West Virginia~20K0.61×
39Maine~20K0.56×
40Oregon~50K0.51×
41Wisconsin~50K0.45×
42North Dakota~7K0.45×
43New Mexico~20K0.43×
44Nebraska~20K0.43×
45Alaska~7K0.43×
46Montana~9K0.42×
47Iowa~30K0.40×
48Utah~30K0.39×
49South Dakota~7K0.38×
50Idaho~10K0.35×
Fig. 06

Affinity by region

Affinity by region — David Yurman, United States
0.35×1.00×2.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the David Yurman audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for David Yurman audience
#·InterestCategoryAffinity×
01RadioactivityMusic & Radio438.19×
02Total ControlMusic & Radio438.19×
03Hot SnakesMusic & Radio438.19×
04Hobby LobbyHome & Garden2.79×
05CelebrityMovies & TV2.26×
06Arts and musicArts & Culture1.98×
07SportsSports1.97×
08FoodFood & Beverages1.96×
09EntertainmentMovies & TV1.92×
10Food and drinkFood & Beverages1.89×
11Outdoor recreationSports1.88×
12MusicBusiness & Career1.86×
13ClothingFashion & Accessoires1.85×
14Live eventsMusic & Radio1.85×
15Consumer electronicsTechnology & Electronics1.83×
16PetsPets & Animals1.81×
17ShoppingShopping1.77×
18MoviesMovies & TV1.77×
19ReadingLiterature1.72×
20Fitness and wellnessSports1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the David Yurman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by David Yurman audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.84×
Urban LifestyleOPEN1.72×
IndividualismJOY1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by David Yurman audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.85×
DIY MentalityTHRILL0.90×
Social Media UsageJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is David Yurman's target market in United States?

David Yurman's target market in United States covers an estimated 8,134,603 people, concentrated in Texas and Florida.

02

What is the gender split and age of David Yurman customers?

74.7% of the David Yurman audience are female, 25.3% are male, with an average age of 37.5 years.

03

Which brands do David Yurman fans like most?

David Yurman fans show strongest brand affinity for Radioactivity (438.19×), Total Control (438.19×), and Hot Snakes (438.19×) over the country average.

04

Where do David Yurman fans live in United States?

David Yurman fans in United States are most concentrated in Texas (reach ~1M), Florida (reach ~1M), and New York (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do David Yurman fans also like?

Beyond David Yurman itself, the audience over-indexes on Total Control (438.19×), Hot Snakes (438.19×), Arts and music (1.98×), and Sports (1.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for David Yurman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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