Radioactivity Audience in United States

Radioactivity logo

Radioactivity has an estimated audience of 596,571 people in United States. 49.3% are female, 50.7% are male, average age 37.1. Top brand affinities: Staycation, Hibachi, Kevin Barnes, Dog breed, Tulare County, California.

Top brand affinities include Staycation, Hibachi, Kevin Barnes, with strongest over-indexing on Staycation (14.24× the country average). Demographically, the Radioactivity audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of Radioactivity fans

Demographic split for Radioactivity audience in United States
MetricValue
Female49.3%
Male50.7%
Average age37.1
Estimated audience size596,571

Audience persona

The typical Radioactivity fan in United States is balanced, around 37.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Staycation.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Radioactivity audience
BrandAffinityCategory
Staycation14.24×Home & Garden
Hibachi13.39×Food & Beverages
Kevin Barnes69.42×Music & Radio
Dog breed1.55×Pets & Animals
Tulare County, California13.28×Travel & Leisure
Modified Jeeps22.89×Cars & Mobility
Endless Space23.91×Games
Winemaking4.49×Food & Beverages
JDSUBusiness & Career
Israel2.01×Travel & Leisure
Chanticleer (ensemble)12.36×Music & Radio
Historic site3.53×Arts & Culture
Home staging3.86×Home & Garden
Grinch2.85×Movies & TV
REC TEC Grills13.09×Sports
Monmouth County, New Jersey6.56×Travel & Leisure
Jesse Plemons2.16×Movies & TV
Google Analytics3.07×Internet & Social Media
Elsword9.66×Games
Eyelashes Regrow9.11×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Radioactivity audience
TraitClusterScore
Luxury OrientationPREMIUM2.88
Risk AppetiteTHRILL2
Urban LifestyleOPEN1.46
Design AffinityPREMIUM1.35
LGBTQ+ IdentityOPEN1.32
Quality AwarenessPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Radioactivity
CountryShare
United States40.4%
India10.1%
United Kingdom5.8%

See Radioactivity audiences in other countries

More Pop audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Radioactivity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.