Radioactivity Audience in United States
Radioactivity has an estimated audience of 596,571 people in United States. 49.3% are female, 50.7% are male, average age 37.1. Top brand affinities: Chumba Casino, Autism Awareness, YES Network, Diabetes mellitus awareness, Tortoise.
Top brand affinities include Chumba Casino, Autism Awareness, YES Network, with strongest over-indexing on Chumba Casino (24.52× the country average). Demographically, the Radioactivity audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Radioactivity fans
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 37.1 |
| Estimated audience size | 596,571 |
Audience persona
The typical Radioactivity fan in United States is balanced, around 37.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Chumba Casino.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chumba Casino | 24.52× | Travel & Leisure |
| Autism Awareness | 19.03× | Health |
| YES Network | 69.42× | Movies & TV |
| Diabetes mellitus awareness | 12.48× | Health |
| Tortoise | 41.42× | Pets & Animals |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Anime and manga fandom | 8.17× | Literature |
| Income tax | 13.19× | Business & Career |
| Collectible card game | 9.4× | Games |
| Mobile game | 4.57× | Games |
| United States national football team | 15.13× | Sports |
| Sean Payton | 20× | Sports |
| Digital art | 5.95× | Arts & Culture |
| Action role-playing game | 6.78× | Games |
| american psycho | 14.24× | Movies & TV |
| Wealth management | 6.56× | Business & Career |
| Superman | 2.03× | Movies & TV |
| Björk | 15.79× | Music & Radio |
| Charles, Prince of Wales | 18.87× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.88 |
| Risk Appetite | THRILL | 2 |
| Urban Lifestyle | OPEN | 1.46 |
| Design Affinity | PREMIUM | 1.35 |
| LGBTQ+ Identity | OPEN | 1.32 |
| Quality Awareness | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.4% |
| India | 10.1% |
| United Kingdom | 5.8% |
See Radioactivity audiences in other countries
More Pop audiences in United States
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- Ariana Grande (21,756,380)
- Michael Jackson (18,020,221)
How to read this data
Audience size is the estimated number of people in United States who actively search for Radioactivity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.