Tortoise Audience in United States

Tortoise logo

Tortoise has an estimated audience of 1,363,541 people in United States. 66.1% are female, 33.9% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: Battles, Turtle, Iguana, Repticon, Frog.

The average Tortoise fan in United States is 40.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Battles, Turtle, Iguana, with strongest over-indexing on Battles (82.94× the country average). Demographically, the Tortoise audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic · Subtype: Band

Demographics of Tortoise fans

Demographic split for Tortoise audience in United States
MetricValue
Female66.1%
Male33.9%
Average age40.3
Estimated audience size1,363,541

Audience persona

The typical Tortoise fan in United States is more female, around 40.3 years old, with strong Sustainability tendencies and a notable affinity for Battles.

Top regions in United States

Top regions ranked by reach for Tortoise in United States
RegionReachAffinity
California206,2421.38×
Texas147,0671.25×
Florida117,2541.27×
New York71,8450.94×
Arizona47,5521.71×
Illinois44,3020.98×
Georgia44,2561.05×
North Carolina41,1591×
Pennsylvania40,6360.89×
Ohio39,0650.93×
Michigan35,8081×
Virginia30,2370.91×
Washington28,6491.05×
New Jersey27,9520.81×
Indiana25,0951.01×
Tennessee24,7040.9×
Maryland22,4580.96×
Massachusetts22,4460.84×
Missouri21,4950.98×
Louisiana21,1691.2×
Alabama20,9361.1×
Colorado20,8050.97×
South Carolina19,4150.95×
Wisconsin18,9070.92×
Oregon18,1111.16×
Minnesota17,6680.9×
Oklahoma17,4531.15×
Kentucky17,3041.01×
Nevada16,7071.27×
Utah13,8241.13×
Arkansas11,9781.07×
Connecticut11,8430.87×
Kansas11,4981.07×
Mississippi11,4661.02×
Iowa10,5330.94×
Hawaii8,1641.39×
New Mexico7,4331.09×
Idaho7,1401.04×
Nebraska6,2390.91×
West Virginia6,0400.95×
New Hampshire4,3750.81×
Maine4,3250.89×
Rhode Island3,6760.85×
Montana3,3840.89×
Washington, District of Columbia2,8900.71×
Delaware2,7520.73×
Alaska2,6830.92×
South Dakota2,5260.8×
North Dakota2,2990.82×
Wyoming1,8220.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tortoise audience
BrandAffinityCategory
Battles82.94×Music & Radio
Turtle18.6×Pets & Animals
Iguana81.73×Pets & Animals
Repticon128.49×Pets & Animals
Frog26.44×Pets & Animals
Lizard25.23×Pets & Animals
Daiso24.17×Fashion & Accessoires
Steve Irwin20.37×Movies & TV
Python (genus)51.34×Pets & Animals
Spider17.41×Pets & Animals
Scorpion27.99×Pets & Animals
The Reptile Zoo27.06×Travel & Leisure
Godzilla5.4×Movies & TV
Tarantula28.12×Pets & Animals
Radioactivity38.93×Music & Radio
Amphibian16.46×Pets & Animals
Snake9.86×Pets & Animals
Salamander47.26×Pets & Animals
Reptiles5.24×Pets & Animals
Birds2.77×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tortoise audience
TraitClusterScore
SustainabilityBALANCE1.63
ExtroversionTHRILL1.61
Pet OwnershipJOY1.46
Design AffinityPREMIUM1.44
DIY MentalityTHRILL1.41
IndulgenceJOY1.37

Worldwide distribution

Worldwide audience distribution share by country for Tortoise
CountryShare
United States32.5%
United Kingdom12.7%
China5.2%

See Tortoise audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Tortoise have in United States?

Tortoise has an estimated audience of 1,363,541 people in United States, concentrated in California and Texas.

What is the gender split and age of Tortoise fans?

66.1% of Tortoise fans are female, 33.9% are male, with an average age of 40.3 years.

Which brands do Tortoise fans like most?

Tortoise fans show strongest brand affinity for Battles (82.94×), Turtle (18.6×), and Iguana (81.73×) over the country average.

Where do Tortoise fans live in United States?

Tortoise fans in United States are most concentrated in California (reach 206,242), Texas (reach 147,067), and Florida (reach 117,254). These three regions account for the largest share of the active audience.

What other brands do Tortoise fans also like?

Beyond Tortoise itself, the audience over-indexes on Turtle (18.6×), Iguana (81.73×), Repticon (128.49×), and Frog (26.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tortoise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.