Rascasse Audience Intelligence

Tortoise Audience in United States

A data profile of the people who buy, follow and care about Tortoise in United States — modelled from more than twelve digital signal sources. Tortoise has an estimated audience of 1,363,541 people in United States.

#7622among Topic in United States#319in Pets & Animals

The average Tortoise fan in United States is 40.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Battles, Turtle, Iguana, with strongest over-indexing on Battles (82.94× the country average).

Demographically, the Tortoise audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Pet Ownership, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tortoise fan in United States is more female, around 40.3 years old, with strong Pet Ownership tendencies and a notable affinity for Battles.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tortoise profile in United States.

Audience size
1.4M
in United States
Gender
66.1%♀
33.9% male
Age
40.3
average years
Country rank
#19035
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tortoise fans

66.1% are female, 33.9% are male, average age 40.3.

Fig. 02

Gender split

66.1%
Female
33.9%
Male
Demographic split for Tortoise audience in United States
MetricValue
Female66.1%
Male33.9%
Average age40.3
Estimated audience size1,363,541
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Tortoise audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3920%
40-4920%
50+24%
Fig. 04

Worldwide distribution

32.4%

of the worldwide Tortoise audience comes from United States.

Worldwide audience distribution share by country for Tortoise
CountryShare
United States32.4%
United Kingdom12.6%
China5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tortoise audience in United States is strongest.

Fig. 05

Top regions by affinity

Tortoise fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~40K1.60×
02Hawaii~8K1.40×
03California~200K1.35×
04Nevada~20K1.27×
05Texas~100K1.21×
06Florida~100K1.20×
07Louisiana~20K1.20×
08Utah~10K1.17×
09Oklahoma~20K1.15×
10Oregon~20K1.12×
11New Mexico~8K1.12×
12Arkansas~10K1.06×
13Idaho~7K1.06×
14Alabama~20K1.05×
15Kansas~10K1.05×
16Mississippi~10K1.03×
17Georgia~40K1.02×
18Washington~30K1.02×
19Kentucky~20K1.01×
20Indiana~30K1.00×
21West Virginia~6K0.99×
22Alaska~3K0.99×
23Nebraska~7K0.98×
24Missouri~20K0.97×
25South Dakota~3K0.97×
26Illinois~40K0.96×
27North Carolina~40K0.96×
28Michigan~30K0.96×
29Montana~4K0.96×
30South Carolina~20K0.95×
31Iowa~10K0.94×
32Ohio~40K0.92×
33Colorado~20K0.92×
34North Dakota~3K0.92×
35Wisconsin~20K0.91×
36Virginia~30K0.90×
37Maryland~20K0.90×
38Maine~4K0.90×
39New York~70K0.89×
40Pennsylvania~40K0.89×
41Minnesota~20K0.89×
42Tennessee~20K0.88×
43Rhode Island~4K0.87×
44Connecticut~10K0.85×
45New Hampshire~5K0.85×
46Massachusetts~20K0.84×
47Vermont~2K0.84×
48New Jersey~30K0.81×
49Delaware~3K0.78×
50Washington, District of Columbia~3K0.71×
Fig. 06

Affinity by region

Affinity by region — Tortoise, United States
0.71×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tortoise audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tortoise audience
#·InterestCategoryAffinity×
01RepticonPets & Animals128.49×
02BattlesMusic & Radio82.94×
03IguanaPets & Animals81.73×
04Python (genus)Pets & Animals51.34×
05SalamanderPets & Animals47.26×
06RadioactivityMusic & Radio38.93×
07TarantulaPets & Animals28.12×
08ScorpionPets & Animals27.99×
09The Reptile ZooTravel & Leisure27.06×
10FrogPets & Animals26.44×
11LizardPets & Animals25.23×
12DaisoFashion & Accessoires24.17×
13Steve IrwinMovies & TV20.37×
14TurtlePets & Animals18.60×
15SpiderPets & Animals17.41×
16AmphibianPets & Animals16.46×
17SnakePets & Animals9.86×
18GodzillaMovies & TV5.40×
19ReptilesPets & Animals5.24×
20BirdsPets & Animals2.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tortoise audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tortoise audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.55×
SustainabilityBALANCE1.21×
ExtroversionTHRILL1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tortoise audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.87×
Social Media UsageJOY0.92×
Quality AwarenessPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tortoise have in United States?

Tortoise has an estimated audience of 1,363,541 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tortoise fans?

66.1% of Tortoise fans are female, 33.9% are male, with an average age of 40.3 years.

03

Which brands do Tortoise fans like most?

Tortoise fans show strongest brand affinity for Battles (82.94×), Turtle (18.6×), and Iguana (81.73×) over the country average.

04

Where do Tortoise fans live in United States?

Tortoise fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Tortoise fans also like?

Beyond Tortoise itself, the audience over-indexes on Turtle (18.6×), Iguana (81.73×), Repticon (128.49×), and Frog (26.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Tortoise audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tortoise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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