Amphibian Audience in United States
Amphibian has an estimated audience of 2,815,843 people in United States. 47.2% are female, 52.8% are male, average age 41.9. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Kia Sportage.
Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Amphibian audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Extroversion.
Category: Pets & Animals · Type: Topic
Demographics of Amphibian fans
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 41.9 |
| Estimated audience size | 2,815,843 |
Audience persona
The typical Amphibian fan in United States is balanced, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Kia Sportage | 22.96× | Cars & Mobility |
| Income tax | 13.19× | Business & Career |
| Reptiles | 6.82× | Pets & Animals |
| Tarantula | 22.45× | Pets & Animals |
| Snake | 8.82× | Pets & Animals |
| MSN | 3.09× | News |
| Tortoise | 20.27× | Pets & Animals |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| Staples (Canada) | 3.63× | Business & Career |
| Honda HR-V | 15.31× | Cars & Mobility |
| Steve Irwin | 9.4× | Movies & TV |
| Raccoon | 12.78× | Pets & Animals |
| Hobby Lobby | 2.11× | Home & Garden |
| Pre-school playgroup | 17.11× | Kids & Family |
| Scooby-Doo | 2.67× | Movies & TV |
| Nature | 1.54× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.09 |
| Extroversion | THRILL | 1.92 |
| Community Orientation | OPEN | 1.72 |
| LGBTQ+ Identity | OPEN | 1.64 |
| Individualism | JOY | 1.53 |
| Convenience Orientation | PREMIUM | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.5% |
| Mexico | 6.7% |
| Germany | 6.6% |
See Amphibian audiences in other countries
More Pets & Animals audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Amphibian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.