Amphibian Audience in Germany
Amphibian has an estimated audience of 484,417 people in Germany. 52.7% are female, 47.3% are male, average age 43.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Hibachi, Knauf Insulation, Home Office, Artistic inspiration, Stradivarius.
The average Amphibian fan in Germany is 43.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Hibachi, Knauf Insulation, Home Office, with strongest over-indexing on Hibachi (19.57× the country average). Demographically, the Amphibian audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Pet Ownership, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Amphibian fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 43.8 |
| Estimated audience size | 484,417 |
Audience persona
The typical Amphibian fan in Germany is balanced, around 43.8 years old, with strong Pet Ownership tendencies and a notable affinity for Hibachi.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 93,189 | 0.88× |
| Baden-Württemberg | 74,776 | 1.13× |
| Bayern | 69,747 | 0.9× |
| Niedersachsen | 50,262 | 1.07× |
| Hessen | 35,010 | 0.95× |
| Rheinland-Pfalz | 25,683 | 1.06× |
| Berlin | 23,014 | 1.06× |
| Sachsen | 21,528 | 0.91× |
| Brandenburg | 18,533 | 1.23× |
| Schleswig-Holstein | 17,429 | 1× |
| Thüringen | 12,330 | 1× |
| Sachsen-Anhalt | 11,569 | 0.92× |
| Hamburg | 10,907 | 1× |
| Mecklenburg-Vorpommern | 9,386 | 1.01× |
| Saarland | 5,760 | 0.97× |
| Bremen | 3,789 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hibachi | 19.57× | Food & Beverages |
| Knauf Insulation | 20× | Business & Career |
| Home Office | 1.67× | Business & Career |
| Artistic inspiration | 1.69× | Arts & Culture |
| Stradivarius | 1.97× | Shopping |
| Unique Gifts | 1.59× | Shopping |
| Saving | 1.62× | Business & Career |
| Collectable | 1.66× | Kids & Family |
| VfL Wolfsburg | 1.72× | Sports |
| Jack White | 1.78× | Movies & TV |
| Urban horticulture | 1.56× | Home & Garden |
| Preacher (comics) | 5.63× | Literature |
| Time (magazine) | 1.57× | News |
| Este, Veneto | 1.69× | Travel & Leisure |
| Circular economy | 3.42× | Business & Career |
| Google Photos | 1.72× | Technology & Electronics |
| Ireen Sheer | 1.57× | Music & Radio |
| Emperor Entertainment Group | 2.02× | Business & Career |
| Hà Tĩnh | 6.69× | Travel & Leisure |
| Google Home | 2.89× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.84 |
| Convenience Orientation | PREMIUM | 1.42 |
| Extroversion | THRILL | 1.31 |
| Tradition | CONSERVATISM | 1.29 |
| DIY Mentality | THRILL | 1.28 |
| Spirituality | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.5% |
| Mexico | 6.7% |
| Germany | 6.6% |
See Amphibian audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Amphibian have in Germany?
Amphibian has an estimated audience of 484,417 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Amphibian fans?
52.7% of Amphibian fans are female, 47.3% are male, with an average age of 43.8 years.
Which brands do Amphibian fans like most?
Amphibian fans show strongest brand affinity for Hibachi (19.57×), Knauf Insulation (20×), and Home Office (1.67×) over the country average.
Where do Amphibian fans live in Germany?
Amphibian fans in Germany are most concentrated in Nordrhein-Westfalen (reach 93,189), Baden-Württemberg (reach 74,776), and Bayern (reach 69,747). These three regions account for the largest share of the active audience.
What other brands do Amphibian fans also like?
Beyond Amphibian itself, the audience over-indexes on Knauf Insulation (20×), Home Office (1.67×), Artistic inspiration (1.69×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Amphibian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.