Rascasse Audience Intelligence

Amphibian Audience in Germany

A data profile of the people who buy, follow and care about Amphibian in Germany — modelled from more than twelve digital signal sources. Amphibian has an estimated audience of 484,417 people in Germany.

#4759among Topic in Germany#210in Pets & Animals

The average Amphibian fan in Germany is 43.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Tortoise, Bank for International Settlements, Reptiles, with strongest over-indexing on Tortoise (44.24× the country average).

Demographically, the Amphibian audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Extroversion, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Amphibian fan in Germany is balanced, around 43.8 years old, with strong Extroversion tendencies and a notable affinity for Tortoise.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Amphibian profile in Germany.

Audience size
484K
in Germany
Gender
52.7%♀
47.3% male
Age
43.8
average years
Country rank
#12057
Topic in Germany
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Amphibian fans

52.7% are female, 47.3% are male, average age 43.8.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Amphibian audience in Germany
MetricValue
Female52.7%
Male47.3%
Average age43.8
Estimated audience size484,417
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Amphibian audience in Germany
Age bracketShare%
16-199%
20-2914%
30-3923%
40-4930%
50+25%
Fig. 04

Worldwide distribution

6.6%

of the worldwide Amphibian audience comes from Germany.

Worldwide audience distribution share by country for Amphibian
CountryShare
United States38.5%
Mexico6.7%
Germany6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Amphibian audience in Germany is strongest.

Fig. 05

Top regions by affinity

Amphibian fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~20K1.22×
02Baden-Württemberg~70K1.09×
03Rheinland-Pfalz~30K1.05×
04Thüringen~10K1.04×
05Mecklenburg-Vorpommern~10K1.04×
06Niedersachsen~50K1.03×
07Berlin~20K1.02×
08Saarland~6K1.00×
09Schleswig-Holstein~20K0.99×
10Sachsen-Anhalt~10K0.98×
11Hamburg~10K0.97×
12Bremen~4K0.97×
13Hessen~30K0.94×
14Sachsen~20K0.92×
15Bayern~70K0.91×
16Nordrhein-Westfalen~90K0.87×
Fig. 06

Affinity by region

Affinity by region — Amphibian, Germany
0.87×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Amphibian audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Amphibian audience
#·InterestCategoryAffinity×
01TortoisePets & Animals44.24×
02TarantulaPets & Animals28.32×
03Bank for International SettlementsPolitics & Society27.96×
04Sausage PartyMovies & TV20.00×
05SnakePets & Animals12.32×
06ReptilesPets & Animals6.40×
07Non-alcoholic beverageFood & Beverages6.07×
08Teddy bearKids & Family4.61×
09Mineral waterFood & Beverages4.32×
10NordseeFood & Beverages3.88×
11VolunteeringPolitics & Society2.42×
12Roland KaiserMusic & Radio2.28×
13Aral AGCars & Mobility2.28×
14TagesschauMovies & TV2.15×
15Müller (company)Food & Beverages2.15×
16PostbankBusiness & Career2.09×
17ZDFMovies & TV1.75×
18NatureHome & Garden1.70×
19Netto Marken-DiscountShopping1.65×
20PoliticsPolitics & Society1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Amphibian audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Amphibian audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.86×
Convenience OrientationPREMIUM1.73×
Pet OwnershipJOY1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Amphibian audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.57×
SustainabilityBALANCE0.67×
Design AffinityPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Amphibian have in Germany?

Amphibian has an estimated audience of 484,417 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Amphibian fans?

52.7% of Amphibian fans are female, 47.3% are male, with an average age of 43.8 years.

03

Which brands do Amphibian fans like most?

Amphibian fans show strongest brand affinity for Tortoise (44.24×), Bank for International Settlements (27.96×), and Reptiles (6.4×) over the country average.

04

Where do Amphibian fans live in Germany?

Amphibian fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Baden-Württemberg (reach ~70K), and Bayern (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Amphibian fans also like?

Beyond Amphibian itself, the audience over-indexes on Bank for International Settlements (27.96×), Reptiles (6.4×), Snake (12.32×), and Tarantula (28.32×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Amphibian audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Amphibian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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